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DigitalTransformation—Spotlight on the
Hospital
Jon Melnick, Ph.D.
Senior Analyst
January 7, 2017
About Lux Research
2
Agenda
Digital disruption comes to an industry near you
Digital pushes traditional care past existing practices
Restructur...
Electronics giants are betting big on Digital Health
and Wellness
4
“GoogleVentures Shifts Focus to Health Care” WSJ Dec 2...
5
Electronics disruption happens fast, but not in
healthcare
Timeframe: 2-5 years to lock in
30+ years of dominance
6
Electronics disruption happens fast, but not in
healthcare
Timeframe: 2-5 years to lock in
30+ years of dominance
Source...
Automotive shows what is coming to healthcare
7
“We take steel, raw steel, and turn it
into car.They have
no idea what the...
The new automotive supply chain will be blown wide
open, and innovation is decoupled, and accelerated
8
Tier 1 supplier
Ti...
Diamler is more concerned about Apple’s moves
than GM
9
“We take steel, raw steel, and turn it
into car.They have
no idea ...
Agenda
Digital disruption comes to an industry near you
Digital pushes traditional care past existing practices
Restructur...
19th century technology is the basis for today’s
hospital structure
Physiological specialties define today’s
hospital
Mode...
Digital threatens to transform every conceivable
arena
12
Exam
Decision-making
Location
Source: Lux Research
Arena
Hospita...
Digital threatens to transform every conceivable
arena
13
Past
Exam
Decision-making
Location
Cybersecurity
Centralized rep...
Digital threatens to transform every conceivable
arena
14
Past Future
Exam
Decision-making
Location
Cybersecurity IoT Secu...
Agenda
Digital disruption comes to an industry near you
Digital pushes traditional care past existing practices
Restructur...
Gastroenterology
A “digital” hospital is organized differently
Cardiology
Ear, nose, and throat
Dermatology
Gastroenterolo...
Predictive analytics connections link previously
disconnected conditions
Cardiovascular disease
Skin cancer
Diarrhoeal dis...
Behavior augmentation solutions are most common
Monitoring
Diagnostics
Predictive analytics
Therapeutics
Assistive technol...
Monitoring-Temperature sensing becomes a core
capability
Fertility tracking Breast cancer screening
Epileptic seizure pred...
Takeaways
20
Intervention
Referrals
Appointments
Symptoms
Prevention
Assistive/
Treatment
Prediction
Monitoring/
Diagnosti...
Thank you
Lux Research Inc 100 Franklin St. 8th Floor Boston, MA 02110
Jon Melnick, Ph.D.
Senior Analyst
jonathan.melnick@...
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Digital Transformation—Spotlight on the Hospital: Jonathan Melnick, Lux Research (Digital Health Summit @ CES 2017)

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Digital Transformation is upending nearly every industry. Take automotive, for example, where long-standing companies are coming under siege as their core competencies of shaping and assembling steel no longer differentiate and instead digital solutions like infotainment and autonomy do. As this transformation makes further inroads in healthcare, we will look at what happens to the hospital, the departments that power it, and the medical devices used within it as accurate sensing, patient engagement, and data analytics become as important to efficient and effective health as traditional medical system and disease knowledge.

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Digital Transformation—Spotlight on the Hospital: Jonathan Melnick, Lux Research (Digital Health Summit @ CES 2017)

  1. 1. DigitalTransformation—Spotlight on the Hospital Jon Melnick, Ph.D. Senior Analyst January 7, 2017
  2. 2. About Lux Research 2
  3. 3. Agenda Digital disruption comes to an industry near you Digital pushes traditional care past existing practices Restructuring the digital hospital 3
  4. 4. Electronics giants are betting big on Digital Health and Wellness 4 “GoogleVentures Shifts Focus to Health Care” WSJ Dec 2014 The venture group plans to continue investing in the area, looking to capitalize on an explosion of health data and new ways to analyze it. - Bill Maris, head of GoogleVentures “Google Bets on Health: 'The MostYou Can Lose Is AllYour Money'” Bloomberg Feb 2016 • Health care became GV’s largest investment category in 2014, topping consumer, data and artificial intelligence, enterprise and robotics. In 2013, only 6 percent of GV’s investments were in health care.That jumped to 34 percent in 2014 and 31 percent in 2015. Apple Goes Big on Digital Health, Acquires Gliimpse [personal health data platform that enables any American to collect, personalize, and share a picture of their health data] ETF Daily August 2016 “Aetna and Apple collaborate on digital health and wellness for employers” Internal Health Management September 2016
  5. 5. 5 Electronics disruption happens fast, but not in healthcare Timeframe: 2-5 years to lock in 30+ years of dominance
  6. 6. 6 Electronics disruption happens fast, but not in healthcare Timeframe: 2-5 years to lock in 30+ years of dominance Source: Commonwealthfund.org
  7. 7. Automotive shows what is coming to healthcare 7 “We take steel, raw steel, and turn it into car.They have no idea what they’re getting into if they[ Apple] get into that.” formerGM CEO Dan Akerson February 2015 1% 3% 4% 10% 15% 20% 30% 35% 50% 0% 10% 20% 30% 40% 50% 60% Electronics and software as percent of total car cost Apple CarPlay AppleTitan
  8. 8. The new automotive supply chain will be blown wide open, and innovation is decoupled, and accelerated 8 Tier 1 supplier Tier 2 supplier Tiers 3-5 Raw materials Electronics Components Foundries Raw materials OEM (Automaker) ODM (Device maker) New car models every 4-7 years New car electronics hardware every 1 year New car software every 1 month
  9. 9. Diamler is more concerned about Apple’s moves than GM 9 “We take steel, raw steel, and turn it into car.They have no idea what they’re getting into if they get into that.” formerGM CEO Dan Akerson February 2015 “What is important for us is that the brain of the car, the operating system, is not iOS orAndroid or someone else but it’s our brain,” “We do not plan to become the Foxconn ofApple,” Diamler CEO Dieter Zetsche September 205
  10. 10. Agenda Digital disruption comes to an industry near you Digital pushes traditional care past existing practices Restructuring the digital hospital 10
  11. 11. 19th century technology is the basis for today’s hospital structure Physiological specialties define today’s hospital Modern hospitals began in 18th century Department specialization (and organization) started in the 19th century When does care become about data and analysis as opposed to doctor’s specialty? Cardiology Ear, nose, and throat Dermatology Gastroenterology Ophthalmology Psychiatry Endocrinology Neurology Pulmonology 11
  12. 12. Digital threatens to transform every conceivable arena 12 Exam Decision-making Location Source: Lux Research Arena Hospitals Data security Data storage
  13. 13. Digital threatens to transform every conceivable arena 13 Past Exam Decision-making Location Cybersecurity Centralized repository Doctor Centralized 20th Century Source: Lux Research Arena Hospitals Data security Data storage Qualitative symptoms
  14. 14. Digital threatens to transform every conceivable arena 14 Past Future Exam Decision-making Location Cybersecurity IoT Security Centralized repository Blockchain Data Doctor AI Centralized Distributed 20th Century 21st Century Source: Lux Research Arena Hospitals Data security Data storage Qualitative symptoms
  15. 15. Agenda Digital disruption comes to an industry near you Digital pushes traditional care past existing practices Restructuring the digital hospital 15
  16. 16. Gastroenterology A “digital” hospital is organized differently Cardiology Ear, nose, and throat Dermatology Gastroenterology Ophthalmology Psychiatry Endocrinology Neurology Cardiovascular disease Skin cancer Diarrhoeal disease Visual impairment and blindness Epilepsy Depression Asthma Lung cancer Parkinson’s disease Diabetes Infertility PulmonologyDeafness and hearing loss Data-driven hospital departments: Monitoring Diagnostics Predictive analytics Therapeutics Assistive technology Behavior augmentation D PA T AT BA M 16
  17. 17. Predictive analytics connections link previously disconnected conditions Cardiovascular disease Skin cancer Diarrhoeal disease Visual impairment and blindness Epilepsy Depression Asthma Lung cancer Parkinson’s disease Diabetes Infertility Episodic condition Predictive Analytics Deafness and hearing loss Prediction based on environmental factors 17
  18. 18. Behavior augmentation solutions are most common Monitoring Diagnostics Predictive analytics Therapeutics Assistive technology Behavior augmentation Cardiovascular disease Skin cancer Diarrhoeal disease Visual impairment and blindness Epilepsy Depression Asthma Lung cancer Parkinson’s disease Diabetes Infertility Deafness and hearing loss 18
  19. 19. Monitoring-Temperature sensing becomes a core capability Fertility tracking Breast cancer screening Epileptic seizure predictionChildhood development 19
  20. 20. Takeaways 20 Intervention Referrals Appointments Symptoms Prevention Assistive/ Treatment Prediction Monitoring/ Diagnostics Healthcare Electronics Data-driven healthcare will upset quality of care and the patient experience, forcing existing providers to compete in ways far outside of core competencies There will be room for both data and medical expertise, but how quickly does each evolve, how do they share profits?
  21. 21. Thank you Lux Research Inc 100 Franklin St. 8th Floor Boston, MA 02110 Jon Melnick, Ph.D. Senior Analyst jonathan.melnick@luxresearchinc.com
  • martinmay67

    Aug. 4, 2019
  • fyietc

    Feb. 4, 2018

Digital Transformation is upending nearly every industry. Take automotive, for example, where long-standing companies are coming under siege as their core competencies of shaping and assembling steel no longer differentiate and instead digital solutions like infotainment and autonomy do. As this transformation makes further inroads in healthcare, we will look at what happens to the hospital, the departments that power it, and the medical devices used within it as accurate sensing, patient engagement, and data analytics become as important to efficient and effective health as traditional medical system and disease knowledge.

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