My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Testing tools and AI - ideas what to try with some tool examples
Why 2010 is the year of Mobile Social Media
1. Why 2010 is
the year of
Mobile
Social Media
Presented by Jim Ayson
Senior Product Manager, SMART Communications
22 April 2010 / 3rd Social Networking Conference
Intercontinental Hotel, Makati, Philippines
2. For comments, questions via Twitter
twitter.com/jimayson
*disclaimer
All rights to any copyrighted images used in this presentation
belong to the creators and copyright holders
15. The 800 pound gorillas and
up-and-comers of Social Media
* Facebook
* Twitter
LinkedIn
Google Buzz
Google Maps
Foursquare
Gowalla
Flickr
Posterous
Tumblr
16. The giants of social media
on the web are focusing
on mobile
Motorola
Motoblur
17. 2010 Mobile World Congress in
Barcelona, Feb 2010
Google’s Eric
Schmidt proclaims
Google’s “Mobile
First” Policy
Facebook’s Mobile
Strategy revealed
Microsoft Windows
Phone 7 announced
18. South by Southwest Interactive
(SXSWi), March 2010
Geolocation
social neworks
Foursquare
and Gowalla
aggressively
square off
20. Who’s Bigger, Google or
Facebook?
According to Comscore, Facebook.com has
surpassed Google in terms of pageviews.
21. Even Google Trends Agrees
Google Trends: Facebook.com traffic vs. Google.com
from April 2009 to April 2010
22. Facebook Stats
overwhelming numbers!
• More than 400 Million active users
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.) shared each
week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
source: facebook.com
23. Facebook in the Philippines
• Facebook is the #1 site in the
Philippines (Alexa)
• There 12,593,740 active
Philippine users (Facebook ad
platform)
• Facebook Ads uses IP address
and a user's profile information
to determine location.
• PH is the #8 country on
Facebook (Facebakers.com)
24. Facebook vs Friendster vs Multiply
Facebook eclipsed Friendster in Aug 2009 and keeps on
going (source: Google Trends)
25. Twitter Stats
• Worldwide: 105,779,710 registered users
(1,500% growth over the last three years.)
• 300,000 sign ups a day
• 55 M tweets a day
• 3 Billion Twitter API requests a day (used by
3rd party web and mobile clients)
source: Twitter
26. Twitter in the Philippines
• Philippines is the #12 Twitter Nation
(sysomos study, 2009)
• Twitter.com is #9 website in the PH (Alexa)
• Estimated Philippine active users: 1.3M
(Google AdPlanner, Feb 2010)
• 34M Pageviews per month (web and mobile
web)
27. Mobile is in Twitter’s DNA
• Began as an SMS
service, then moved
to web
• Twitter Open API
resulted in dozens of
3rd partyTwitter
mobile apps, in all
platforms (iPhone,
Android, Nokia S60,
RIM, Windows
Mobile)
28. Facebook Mobile
• There are more than 100 million
active users currently accessing
Facebook through their mobile
devices.
• People that use Facebook on their
mobile devices are twice more
active on Facebook than non-
mobile users.
• There are more than 200 mobile
operators in 60 countries working
to deploy and promote Facebook
mobile products
source: Facebook
29. Comscore: Facebook is the #1
site on the mobile web
"Facebook come out top in
a ranking of sites by unique
visitor numbers, followed
closely by Google and the
mobile operators’ web
properties."
30. Comscore: Facebook
dominates mobile web
“Facebook can claim almost 3X as many page
views as its nearest competitor (Google)
while time spent with the social networking
site is more than 5X greater than any other
website.”
“Looked at cumulatively, people spend more
time online with social networks using their
mobile devices than they do via the PC-based
web.”
31. Comscore: Facebook & Twitter
mobile growth
“The study found that 30.8
percent of smartphone users
accessed social networking sites
via their mobile browser in
January 2010, up 8.3 points from
22.5 percent one year ago.”
“Access to Facebook via mobile
browser grew 112 percent in the
past year, while Twitter
experienced a 347-percent
jump.”
32. Philippine Facebook Mobile Stats - SMART
Growth in active users Shows steady growth of aggregated mobile activity -
SMS, MMS, Mobile Web
33. Social Media on
Handsets
• Mobile Web
• SMS Gateways
(keywords sent to
access codes by SMS)
• Mobile Apps
• Mobile Widgets
37. New Social Media
categories: Mobile Oriented
• Location Based Status
Updates (location-enabled
Tweets, Google Buzz)
• Location Based Social
Network Games -
Foursquare, Gowalla
• Mobile Photo Uploads +
Twitter/FB updates
(Twitpic, yfrog)
44. 4. Social Media brands used to
push special handsets
Facebook Phones,
Twitter phones,Yahoo
Phones, Skype Phones
45. So why is 2010 the year of
Mobile Social Media?
Convergence of:
Explosion of Social Media sites
Web Brands going Mobile
Social Media Friendly Smartphones
Advanced Mobile Operating Systems
Geolocation APIs and GPS
Mobile Internet Support from the Mobile Operators
Unlimited Mobile Internet Packages
48. Since Social Media is mass-based,
Social Media is being seen as the
key for mass adoption of the
mobile internet
49. How many Filipinos use the mobile
internet?
My estimate is less than 4M.
50. There are over 70M
mobile phones in the
Philippines.
An estimated 26M Filipinos access the Internet
51. If there 12M Filipinos on Facebook, the phrase
"You can use Facebook on your phone" could
be the key to increasing mobile internet users
from less than 5M to at least 12M.
52. “Internet for All” - using the mobile
phone as a vehicle...
.... May become more of a reality
because of mobile social media.