SlideShare une entreprise Scribd logo
1  sur  72
Télécharger pour lire hors ligne
How to recruit on
Presented by: Jim Stroud
Hey!*
*Before we begin,
do me a quick
favor?
http://amzn.to/2aczaTq
Check out my books on Amazon!*
Go to:
* Ask your
manager to
buy them for
your team.
And now, on to the presentation I gave at
the 2016 NAHCR (National Association of
Healthcare Recruiters) Image Conference.
Enjoy…
Thanks for the
memories #NAHCR!
In case you nod off, this is what I
am covering in this session:
• 7 Reasons why you should be recruiting on YouTube
• How I used YouTube to recruit candidates for
Microsoft
• Cool tools, best practices and sourcing tricks
• Whatever else I forgot to add to this list
The people
are there!!!
#1 Reason to recruit on YouTube#1
Everybody else
In terms of views
on free video
sites, this is how
YouTube looks
compared to
others.
Nearest competitor has 150
million monthly visitors vs 1
Billion YouTube visitors
YouTube is clearly the market leader!
The stats are
mind-blowing!
1 hour of video is uploaded to
YouTube EVERY SECOND!
More U.S. Based 18-34 Year-olds watch YouTube
than they do cable TV
40% of YouTube's views come
from mobile devices
700 tweets per minute contain a YouTube link
More than 1 billion unique users visit YouTube each month.
Millions of subscriptions happen each day. The number of
people subscribing daily is up more than 3x since last year.
80% of YouTube
traffic comes
from outside
the US**source | www.youtube.com/yt/press/statistics.html
How To Recruit with YouTube (video)
What are the chances that you can
create a video that can seriously
compete for the attention of passive
candidates?
15 of the videos
cited herein were
user-generated
and not
professional
productions.
#1 Reason to recruit on YouTube#2
Universal Search
#1 Reason to recruit on YouTube#3
#1 Reason to recruit on YouTube#4
How To Recruit with YouTube (video)
Windows Movie Maker
Video Editing Tool
Free with Windows PC
http://mymicrosoftcareer.com/has/indiacareers/
http://mymicrosoftcareer.com/has/jobs/
How To Recruit with YouTube (video)
http://myspace.com/microsoftrecruiter
Added to YouTube
on January 9, 2008
Page one result as of 5.06.16* | Search is in incognito mode.
*Also page one for “interviewing at”
As of 5.06.16
A video search on Google returns my
videos as the top result.
Also for “working at” and “interviewing at”
| incognito mode
As of 5.06.16. No video
thumbnail, but link to video on
page one.
Check out this Yahoo Video search
as of 5.06.15.
Number one result on Bing video search!
As of 5.16.2016
As of 5.06.16
Page one link to video
as of 5.06.2016
Source: http://www.reelseo.com/youtube-google-search-results/
“Not only do 55% of all keyword searches in the U.S. return at least one video blended into
Google’s web search results, but 8 out 10 of those videos belong to YouTube.” [As of May 2015]
Take a moment and consider
the possibilities of this…
Hmm… I am too embarrassed to ask my manager or my peers how to
do this so, I will look up the answer myself and save face.
Med Techies seeking help could find your tutorials which incidentally, mention your careersite. 
*
* What kind of tutorials are
people searching for?
Hmm… I am always trying to fill this job. This is the hardest req’ ever!
Create a video explaining the duties of a hard to fill job in a certain location. Get the attention of
passive candidates seeking the work and (maybe) those willing to relocate there. 
*
* No videos in the search results is a signal of opportunity for you to have
an advantage over competitors seeking the same talent.
What if people thinking about relocating to your city saw your videos? 
Hmm… How could you use this strategy to attract those relocating?
Using Google Suggest I see the most popular Google searches related to keywords and phrases.
If it were me, I would focus on videos that match these popular searches.
#1 Reason to recruit on YouTube
Major Brands You
#5
COMPETITION
People are looking for recruiting
videos before and during the
interview process.
THIS SHOULD BE CONSIDERED A
RED ALERT! (I HAVE DATA TO
BACK ME UP.)
2009
# 70K+ results for recruiting or recruitment videos
2015
# 1.2million+ results for recruiting or recruitment
videos
What else changed?
# 2009 – 38% College / 29% Military / 14% Gaming
# 2015 – 28% College / 25% Sports / 16% Corporate
YOUTUBE SEARCH RESULTS
In other words, YouTube wants you
to stay on YouTube as long as possible.
They do this in a number of ways.
Psst… Did you know that you could benefit from the popularity
of other people’s recruitment videos? Just sayin’…
Google groups related videos together to increase view time on YouTube.
Google is also auto-generating topic pages. Look what I found when I
searched on “sourcing!”
Click on “Channels” and find more topic pages related to the topic page you are currently on.
This reminds me of how Amazon recommends books to its customers.
Submit a video to Fan Finder via your channel. Get exposed to potential subscribers for free.
#1 Reason to recruit on YouTube#6
SOURCING
Some people self-identify themselves according to their job title.
Everyone who has an account on YouTube does not fill out the “About” section but, many do.
Don’t forget that Google is not the only search engine out there.
I was pleasantly surprised by how many results Bing had vs Google.
Hmm… People who make tutorials might be people I want to hire.
At the least, they may have some referrals for me.
Producers of how-to videos and industry opinion may be good sources of hires and referrals.
Thanks YouTube for making it easy for me to contact people on your system.
This is cool. I can get an idea of how influential they are (a) and I can send an email to them (b) via their YouTube email box.
* Did you notice the G+ and Twitter logo? More than one way to reach out.
A
B
Hmm… Someone who comments on a nursing video might be a Registered Nurse.
Reach out to people who comment on videos related to what you recruit for.
It seems like there is a channel for everything!
Every channel has at least 3 lead sources: channel owner, commenters and subscribers.
*Contact owners
and commenters
directly. Ask owner
to refer leads your
way.
#1 Reason to recruit on YouTube#7
Cool Tools
Email videos from your phone directly to your YouTube channel.
Have you considered posting videos from an event from your cellphone?
Edit your videos for free on YouTube. Royalty-free music is also available to you.
Did you know that you YouTube has given you a production studio?
Sooo many possibilities here! Let me share a few.
Link to playlists of job videos. / Calls to action: Visit career site or subscribe. / Lead to G+ profile for more company info.
#Link to your G+
Link to your website from your videos - YouTube Help http://buff.ly/1tugtQz
Sooo COOL!
Did you know that you YouTube has given you a mobile manager tool?
YouTube Creator Studio on the App Store
Looks like somebody has “Periscope” envy.
YouTube for iOS Will Soon Be Able to Live Stream Video http://buff.ly/28VIBVw
How To Recruit with YouTube (video)
How it works…
How To Recruit with YouTube (video)
How To Recruit with YouTube (video)
How To Recruit with YouTube (video)
How To Recruit with YouTube (video)
Why Facebook Could Be 'All Video' in 5 Years http://buff.ly/1VZ9Xfe
You can now record 60-second videos in Instagram http://buff.ly/29Kmz7t
Here’s what live sports looks like on Twitter http://buff.ly/29Kn41k
This billion dollar start-up is one step closer to taking on Facebook and Google http://buff.ly/29wdWud
QUOTE: “By adding the ability to store images and videos, experts say it can not only increase time spent on platform, but ensure that people
keep coming back.”
PREDICTION: Skype + LinkedIn = Live Events on LinkedIn?
5 Reasons Why Microsoft Bought LinkedIn http://buff.ly/29rYcgY
I wonder who has a smartphone
with a camera in the room? (If
so, they have all they need!)
Meet Me in Amsterdam!
http://sosueurope.com/
Subscribe now!
And more…
# LinkedIn
http://www.linkedin.com/in/jimstroud
# Twitter
http://twitter.com/jimstroud
# Facebook
http://facebook.com/thejimstroudshow/
THE END. FOR NOW…

Contenu connexe

Tendances

Youtube marketing ppt
Youtube marketing pptYoutube marketing ppt
Youtube marketing pptBrunoMars678
 
Video SEO The Definitive Guide 2018
Video SEO The Definitive Guide 2018Video SEO The Definitive Guide 2018
Video SEO The Definitive Guide 2018thcreator
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for MarketingHubSpot
 
Youtube marketing forum
Youtube marketing forumYoutube marketing forum
Youtube marketing forumJessieJames012
 
Online video marketing uci individual case study hbs
Online video marketing uci individual case study hbsOnline video marketing uci individual case study hbs
Online video marketing uci individual case study hbsRajendra Singh
 
School project ......Finall seo plan
School project ......Finall seo planSchool project ......Finall seo plan
School project ......Finall seo planKimberley Puffer
 
How to write a perfect blog post presentation
How to write a perfect blog post presentationHow to write a perfect blog post presentation
How to write a perfect blog post presentationFakayode Babatunde
 
Marketing yourself youtube
Marketing yourself youtubeMarketing yourself youtube
Marketing yourself youtubeSimonFuller678
 
یوتیوب ابزار مارکتینگ
یوتیوب ابزار مارکتینگیوتیوب ابزار مارکتینگ
یوتیوب ابزار مارکتینگfoad ansari
 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsMatt Navarra
 
Video content marketing 2014
Video content marketing 2014Video content marketing 2014
Video content marketing 2014Leavingtogether
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantagesselinasimpson366
 
The Video Revolution
The Video RevolutionThe Video Revolution
The Video RevolutionDavid Griner
 

Tendances (20)

Google Video Hangouts, Hangouts on Air and YouTube Live: A How-To Guide
Google Video Hangouts, Hangouts on Air and YouTube Live: A How-To GuideGoogle Video Hangouts, Hangouts on Air and YouTube Live: A How-To Guide
Google Video Hangouts, Hangouts on Air and YouTube Live: A How-To Guide
 
Youtube marketing ppt
Youtube marketing pptYoutube marketing ppt
Youtube marketing ppt
 
Video SEO The Definitive Guide 2018
Video SEO The Definitive Guide 2018Video SEO The Definitive Guide 2018
Video SEO The Definitive Guide 2018
 
Youtube marketing plr
Youtube marketing plrYoutube marketing plr
Youtube marketing plr
 
Video marketing youtube
Video marketing youtubeVideo marketing youtube
Video marketing youtube
 
How to Use Online Video for Marketing
How to Use Online Video for MarketingHow to Use Online Video for Marketing
How to Use Online Video for Marketing
 
Chapter 1-why-youtube
Chapter 1-why-youtubeChapter 1-why-youtube
Chapter 1-why-youtube
 
Youtube marketing forum
Youtube marketing forumYoutube marketing forum
Youtube marketing forum
 
Youtube marketing software
Youtube marketing softwareYoutube marketing software
Youtube marketing software
 
Youtube marketing objectives
Youtube marketing objectivesYoutube marketing objectives
Youtube marketing objectives
 
Online video marketing uci individual case study hbs
Online video marketing uci individual case study hbsOnline video marketing uci individual case study hbs
Online video marketing uci individual case study hbs
 
School project ......Finall seo plan
School project ......Finall seo planSchool project ......Finall seo plan
School project ......Finall seo plan
 
Media eval 2
Media eval 2Media eval 2
Media eval 2
 
How to write a perfect blog post presentation
How to write a perfect blog post presentationHow to write a perfect blog post presentation
How to write a perfect blog post presentation
 
Marketing yourself youtube
Marketing yourself youtubeMarketing yourself youtube
Marketing yourself youtube
 
یوتیوب ابزار مارکتینگ
یوتیوب ابزار مارکتینگیوتیوب ابزار مارکتینگ
یوتیوب ابزار مارکتینگ
 
TikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for CreatorsTikTok - Detailed Playbook for Creators
TikTok - Detailed Playbook for Creators
 
Video content marketing 2014
Video content marketing 2014Video content marketing 2014
Video content marketing 2014
 
Youtube marketing disadvantages
Youtube marketing disadvantagesYoutube marketing disadvantages
Youtube marketing disadvantages
 
The Video Revolution
The Video RevolutionThe Video Revolution
The Video Revolution
 

En vedette

Typography Inspiration from Movie Title Cards
Typography Inspiration from Movie Title CardsTypography Inspiration from Movie Title Cards
Typography Inspiration from Movie Title CardsQuality Logo Products
 
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?Marcelo Sandoval Mora
 
Building trust for cloud customers - the value of cif certification
Building trust for cloud customers - the value of cif certificationBuilding trust for cloud customers - the value of cif certification
Building trust for cloud customers - the value of cif certificationDavid Terrar
 
Social Media for B2B Small Business
Social Media for B2B Small BusinessSocial Media for B2B Small Business
Social Media for B2B Small BusinessInfusionsoft
 
Social Media for Awareness and Influence
Social Media for Awareness and InfluenceSocial Media for Awareness and Influence
Social Media for Awareness and InfluenceDavid Horne
 
Social Media for Book Publishers and Authors
Social Media for Book Publishers and AuthorsSocial Media for Book Publishers and Authors
Social Media for Book Publishers and AuthorsHikeBandit
 
Warning Ahead: SecurityStorms are Brewing in Your JavaScript
Warning Ahead: SecurityStorms are Brewing in Your JavaScriptWarning Ahead: SecurityStorms are Brewing in Your JavaScript
Warning Ahead: SecurityStorms are Brewing in Your JavaScriptCyber Security Alliance
 
8b/10b Encoder Decoder design and Verification for PCI Express protocol usin...
8b/10b Encoder Decoder design and  Verification for PCI Express protocol usin...8b/10b Encoder Decoder design and  Verification for PCI Express protocol usin...
8b/10b Encoder Decoder design and Verification for PCI Express protocol usin...T. Rajib Subudhi
 
8/28 數位教學檔案製作
8/28 數位教學檔案製作8/28 數位教學檔案製作
8/28 數位教學檔案製作Jin-yuh Huang
 
How to leverage paid social media advertising to achieve enrollment goals by ...
How to leverage paid social media advertising to achieve enrollment goals by ...How to leverage paid social media advertising to achieve enrollment goals by ...
How to leverage paid social media advertising to achieve enrollment goals by ...jwalovitch
 

En vedette (20)

8b5
8b58b5
8b5
 
Mafer cuadros (1)
Mafer cuadros (1)Mafer cuadros (1)
Mafer cuadros (1)
 
373
373373
373
 
Typography Inspiration from Movie Title Cards
Typography Inspiration from Movie Title CardsTypography Inspiration from Movie Title Cards
Typography Inspiration from Movie Title Cards
 
8717385 d karotte_190g
8717385 d karotte_190g8717385 d karotte_190g
8717385 d karotte_190g
 
Recrutement 2.0
Recrutement 2.0Recrutement 2.0
Recrutement 2.0
 
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?
Profilaxis de trombosis venosa profunda en cirugía meniscal:¿cunado y como?
 
Building trust for cloud customers - the value of cif certification
Building trust for cloud customers - the value of cif certificationBuilding trust for cloud customers - the value of cif certification
Building trust for cloud customers - the value of cif certification
 
Social Media for B2B Small Business
Social Media for B2B Small BusinessSocial Media for B2B Small Business
Social Media for B2B Small Business
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
Social Media for Awareness and Influence
Social Media for Awareness and InfluenceSocial Media for Awareness and Influence
Social Media for Awareness and Influence
 
Social Media for Book Publishers and Authors
Social Media for Book Publishers and AuthorsSocial Media for Book Publishers and Authors
Social Media for Book Publishers and Authors
 
L'elefante incatenato
L'elefante incatenatoL'elefante incatenato
L'elefante incatenato
 
Warning Ahead: SecurityStorms are Brewing in Your JavaScript
Warning Ahead: SecurityStorms are Brewing in Your JavaScriptWarning Ahead: SecurityStorms are Brewing in Your JavaScript
Warning Ahead: SecurityStorms are Brewing in Your JavaScript
 
Bubba's birthday 2013
Bubba's birthday 2013Bubba's birthday 2013
Bubba's birthday 2013
 
8b/10b Encoder Decoder design and Verification for PCI Express protocol usin...
8b/10b Encoder Decoder design and  Verification for PCI Express protocol usin...8b/10b Encoder Decoder design and  Verification for PCI Express protocol usin...
8b/10b Encoder Decoder design and Verification for PCI Express protocol usin...
 
8/28 數位教學檔案製作
8/28 數位教學檔案製作8/28 數位教學檔案製作
8/28 數位教學檔案製作
 
How to leverage paid social media advertising to achieve enrollment goals by ...
How to leverage paid social media advertising to achieve enrollment goals by ...How to leverage paid social media advertising to achieve enrollment goals by ...
How to leverage paid social media advertising to achieve enrollment goals by ...
 
Data & Energie
Data & EnergieData & Energie
Data & Energie
 
Historypin_DigiTools_Map_App
Historypin_DigiTools_Map_AppHistorypin_DigiTools_Map_App
Historypin_DigiTools_Map_App
 

Similaire à How To Recruit with YouTube (video)

the complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxthe complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxseid mohammed
 
the complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxthe complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxseid mohammed
 
How to Do SEO for YouTube Videos
How to Do SEO for YouTube VideosHow to Do SEO for YouTube Videos
How to Do SEO for YouTube VideosAlecia Stringer
 
Getting-Traffic-From-YouTube
Getting-Traffic-From-YouTubeGetting-Traffic-From-YouTube
Getting-Traffic-From-YouTuberealprofits
 
Youtube marketing for bands
Youtube marketing for bandsYoutube marketing for bands
Youtube marketing for bandsselinasimpson436
 
Youtube Money Machine
Youtube Money MachineYoutube Money Machine
Youtube Money MachineAliasMohd
 
YouTube Channel Income.pdf
YouTube Channel Income.pdfYouTube Channel Income.pdf
YouTube Channel Income.pdfJohnHawkins13672
 
Video marketing course
Video marketing courseVideo marketing course
Video marketing courseTaylorSwift345
 
How to rank google documen sharing
How to rank google documen sharingHow to rank google documen sharing
How to rank google documen sharingAna Fraser
 
Youtube marketing jokes
Youtube marketing jokesYoutube marketing jokes
Youtube marketing jokesSundayTimes123
 
How to make money on youtube without making video
How to make money on youtube without making videoHow to make money on youtube without making video
How to make money on youtube without making videoMATT PAR
 
Crush it with youtube
Crush it with youtubeCrush it with youtube
Crush it with youtubelawallekan2
 
7 ways videos can generate leads and dominate your competition.
7 ways videos can generate leads and dominate your competition.7 ways videos can generate leads and dominate your competition.
7 ways videos can generate leads and dominate your competition.True Focus Media
 
Youtube Training Guide.pdf
Youtube Training Guide.pdfYoutube Training Guide.pdf
Youtube Training Guide.pdfGeorge406752
 
Youtube Audience Bias
Youtube Audience BiasYoutube Audience Bias
Youtube Audience BiasTiffany Rose
 
HOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxHOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxGRADE ZOO INC
 
HOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxHOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxGRADE ZOO
 

Similaire à How To Recruit with YouTube (video) (20)

the complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxthe complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docx
 
the complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docxthe complete guide to youtube mkting 2022.docx
the complete guide to youtube mkting 2022.docx
 
How to Do SEO for YouTube Videos
How to Do SEO for YouTube VideosHow to Do SEO for YouTube Videos
How to Do SEO for YouTube Videos
 
Getting-Traffic-From-YouTube
Getting-Traffic-From-YouTubeGetting-Traffic-From-YouTube
Getting-Traffic-From-YouTube
 
Youtube marketing for bands
Youtube marketing for bandsYoutube marketing for bands
Youtube marketing for bands
 
17 YouTube SEO Best Practices
17 YouTube SEO Best Practices17 YouTube SEO Best Practices
17 YouTube SEO Best Practices
 
Youtube Money Machine
Youtube Money MachineYoutube Money Machine
Youtube Money Machine
 
YouTube Channel Income.pdf
YouTube Channel Income.pdfYouTube Channel Income.pdf
YouTube Channel Income.pdf
 
Video marketing course
Video marketing courseVideo marketing course
Video marketing course
 
Power of video marketing
Power of video marketingPower of video marketing
Power of video marketing
 
How to rank google documen sharing
How to rank google documen sharingHow to rank google documen sharing
How to rank google documen sharing
 
Youtube marketing jokes
Youtube marketing jokesYoutube marketing jokes
Youtube marketing jokes
 
How to make money on youtube without making video
How to make money on youtube without making videoHow to make money on youtube without making video
How to make money on youtube without making video
 
Crush it with youtube
Crush it with youtubeCrush it with youtube
Crush it with youtube
 
Youtube marketing plan
Youtube marketing planYoutube marketing plan
Youtube marketing plan
 
7 ways videos can generate leads and dominate your competition.
7 ways videos can generate leads and dominate your competition.7 ways videos can generate leads and dominate your competition.
7 ways videos can generate leads and dominate your competition.
 
Youtube Training Guide.pdf
Youtube Training Guide.pdfYoutube Training Guide.pdf
Youtube Training Guide.pdf
 
Youtube Audience Bias
Youtube Audience BiasYoutube Audience Bias
Youtube Audience Bias
 
HOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxHOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docx
 
HOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docxHOW TO GET 10,000 VIEW ON YOTUBE.docx
HOW TO GET 10,000 VIEW ON YOTUBE.docx
 

Plus de Jim Stroud

The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...
The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...
The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...Jim Stroud
 
The Recruiting Life Comic #4: What if AI replaced human workers and the publ...
The Recruiting Life  Comic #4: What if AI replaced human workers and the publ...The Recruiting Life  Comic #4: What if AI replaced human workers and the publ...
The Recruiting Life Comic #4: What if AI replaced human workers and the publ...Jim Stroud
 
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...Jim Stroud
 
The Recruiting Life #2: How To Get Workers to Return to the Office
The Recruiting Life #2: How To Get Workers to Return to the OfficeThe Recruiting Life #2: How To Get Workers to Return to the Office
The Recruiting Life #2: How To Get Workers to Return to the OfficeJim Stroud
 
The Recruiting Life #1: Hiring Blue Collar Workers
The Recruiting Life #1: Hiring Blue Collar WorkersThe Recruiting Life #1: Hiring Blue Collar Workers
The Recruiting Life #1: Hiring Blue Collar WorkersJim Stroud
 
Artificial Intelligence vs Artificial Stupidity
Artificial Intelligence vs Artificial StupidityArtificial Intelligence vs Artificial Stupidity
Artificial Intelligence vs Artificial StupidityJim Stroud
 
Robots are Not Equal To Reporters
Robots are Not Equal To ReportersRobots are Not Equal To Reporters
Robots are Not Equal To ReportersJim Stroud
 
Who wants a shout out on TribeTV?
Who wants a shout out on TribeTV?Who wants a shout out on TribeTV?
Who wants a shout out on TribeTV?Jim Stroud
 
Healthcare Resources for Recruiting During Covid-19 Crisis
Healthcare Resources for Recruiting During Covid-19 CrisisHealthcare Resources for Recruiting During Covid-19 Crisis
Healthcare Resources for Recruiting During Covid-19 CrisisJim Stroud
 
Do you know the truth about MLK?
Do you know the truth about MLK?Do you know the truth about MLK?
Do you know the truth about MLK?Jim Stroud
 
Seven Highly Effective Habits of Sourcing
Seven Highly Effective Habits of Sourcing Seven Highly Effective Habits of Sourcing
Seven Highly Effective Habits of Sourcing Jim Stroud
 
How to Find Female Software Developers #sourcing #recruiting
How to Find Female Software Developers #sourcing #recruitingHow to Find Female Software Developers #sourcing #recruiting
How to Find Female Software Developers #sourcing #recruitingJim Stroud
 
The Future of Work is Racism [Podcast Transcript]
The Future of Work is Racism [Podcast Transcript] The Future of Work is Racism [Podcast Transcript]
The Future of Work is Racism [Podcast Transcript] Jim Stroud
 
Why are we so lonely?
Why are we so lonely?Why are we so lonely?
Why are we so lonely?Jim Stroud
 
[TRANSCRIPT] Do we have a right to freedom of thought?
 [TRANSCRIPT] Do we have a right to freedom of thought?  [TRANSCRIPT] Do we have a right to freedom of thought?
[TRANSCRIPT] Do we have a right to freedom of thought? Jim Stroud
 
Have you subscribed to JimStroud.com?
Have you subscribed to JimStroud.com?Have you subscribed to JimStroud.com?
Have you subscribed to JimStroud.com?Jim Stroud
 
Resume of Jim Stroud (2018)
Resume of Jim Stroud (2018) Resume of Jim Stroud (2018)
Resume of Jim Stroud (2018) Jim Stroud
 
The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!Jim Stroud
 
Prediction: Hot Careers In Ga from now to 2022
Prediction: Hot Careers In Ga from now to 2022Prediction: Hot Careers In Ga from now to 2022
Prediction: Hot Careers In Ga from now to 2022Jim Stroud
 
SourceCon 2016 PPT - Retention is the New Recruiting
SourceCon 2016 PPT - Retention is the New Recruiting SourceCon 2016 PPT - Retention is the New Recruiting
SourceCon 2016 PPT - Retention is the New Recruiting Jim Stroud
 

Plus de Jim Stroud (20)

The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...
The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...
The Recruiting Life #5:Unemployed and Desperate: One Man's Quest to Make Ends...
 
The Recruiting Life Comic #4: What if AI replaced human workers and the publ...
The Recruiting Life  Comic #4: What if AI replaced human workers and the publ...The Recruiting Life  Comic #4: What if AI replaced human workers and the publ...
The Recruiting Life Comic #4: What if AI replaced human workers and the publ...
 
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...
The Recruiting Life Comic #3: I have a renewed respect for the candidate expe...
 
The Recruiting Life #2: How To Get Workers to Return to the Office
The Recruiting Life #2: How To Get Workers to Return to the OfficeThe Recruiting Life #2: How To Get Workers to Return to the Office
The Recruiting Life #2: How To Get Workers to Return to the Office
 
The Recruiting Life #1: Hiring Blue Collar Workers
The Recruiting Life #1: Hiring Blue Collar WorkersThe Recruiting Life #1: Hiring Blue Collar Workers
The Recruiting Life #1: Hiring Blue Collar Workers
 
Artificial Intelligence vs Artificial Stupidity
Artificial Intelligence vs Artificial StupidityArtificial Intelligence vs Artificial Stupidity
Artificial Intelligence vs Artificial Stupidity
 
Robots are Not Equal To Reporters
Robots are Not Equal To ReportersRobots are Not Equal To Reporters
Robots are Not Equal To Reporters
 
Who wants a shout out on TribeTV?
Who wants a shout out on TribeTV?Who wants a shout out on TribeTV?
Who wants a shout out on TribeTV?
 
Healthcare Resources for Recruiting During Covid-19 Crisis
Healthcare Resources for Recruiting During Covid-19 CrisisHealthcare Resources for Recruiting During Covid-19 Crisis
Healthcare Resources for Recruiting During Covid-19 Crisis
 
Do you know the truth about MLK?
Do you know the truth about MLK?Do you know the truth about MLK?
Do you know the truth about MLK?
 
Seven Highly Effective Habits of Sourcing
Seven Highly Effective Habits of Sourcing Seven Highly Effective Habits of Sourcing
Seven Highly Effective Habits of Sourcing
 
How to Find Female Software Developers #sourcing #recruiting
How to Find Female Software Developers #sourcing #recruitingHow to Find Female Software Developers #sourcing #recruiting
How to Find Female Software Developers #sourcing #recruiting
 
The Future of Work is Racism [Podcast Transcript]
The Future of Work is Racism [Podcast Transcript] The Future of Work is Racism [Podcast Transcript]
The Future of Work is Racism [Podcast Transcript]
 
Why are we so lonely?
Why are we so lonely?Why are we so lonely?
Why are we so lonely?
 
[TRANSCRIPT] Do we have a right to freedom of thought?
 [TRANSCRIPT] Do we have a right to freedom of thought?  [TRANSCRIPT] Do we have a right to freedom of thought?
[TRANSCRIPT] Do we have a right to freedom of thought?
 
Have you subscribed to JimStroud.com?
Have you subscribed to JimStroud.com?Have you subscribed to JimStroud.com?
Have you subscribed to JimStroud.com?
 
Resume of Jim Stroud (2018)
Resume of Jim Stroud (2018) Resume of Jim Stroud (2018)
Resume of Jim Stroud (2018)
 
The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!
 
Prediction: Hot Careers In Ga from now to 2022
Prediction: Hot Careers In Ga from now to 2022Prediction: Hot Careers In Ga from now to 2022
Prediction: Hot Careers In Ga from now to 2022
 
SourceCon 2016 PPT - Retention is the New Recruiting
SourceCon 2016 PPT - Retention is the New Recruiting SourceCon 2016 PPT - Retention is the New Recruiting
SourceCon 2016 PPT - Retention is the New Recruiting
 

How To Recruit with YouTube (video)

  • 1. How to recruit on Presented by: Jim Stroud
  • 2. Hey!* *Before we begin, do me a quick favor?
  • 3. http://amzn.to/2aczaTq Check out my books on Amazon!* Go to: * Ask your manager to buy them for your team.
  • 4. And now, on to the presentation I gave at the 2016 NAHCR (National Association of Healthcare Recruiters) Image Conference. Enjoy… Thanks for the memories #NAHCR!
  • 5. In case you nod off, this is what I am covering in this session: • 7 Reasons why you should be recruiting on YouTube • How I used YouTube to recruit candidates for Microsoft • Cool tools, best practices and sourcing tricks • Whatever else I forgot to add to this list
  • 6. The people are there!!! #1 Reason to recruit on YouTube#1
  • 7. Everybody else In terms of views on free video sites, this is how YouTube looks compared to others.
  • 8. Nearest competitor has 150 million monthly visitors vs 1 Billion YouTube visitors YouTube is clearly the market leader!
  • 9. The stats are mind-blowing! 1 hour of video is uploaded to YouTube EVERY SECOND! More U.S. Based 18-34 Year-olds watch YouTube than they do cable TV 40% of YouTube's views come from mobile devices 700 tweets per minute contain a YouTube link More than 1 billion unique users visit YouTube each month. Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year.
  • 10. 80% of YouTube traffic comes from outside the US**source | www.youtube.com/yt/press/statistics.html
  • 12. What are the chances that you can create a video that can seriously compete for the attention of passive candidates?
  • 13. 15 of the videos cited herein were user-generated and not professional productions.
  • 14. #1 Reason to recruit on YouTube#2 Universal Search
  • 15. #1 Reason to recruit on YouTube#3
  • 16. #1 Reason to recruit on YouTube#4
  • 18. Windows Movie Maker Video Editing Tool Free with Windows PC
  • 23. Added to YouTube on January 9, 2008 Page one result as of 5.06.16* | Search is in incognito mode. *Also page one for “interviewing at”
  • 24. As of 5.06.16 A video search on Google returns my videos as the top result. Also for “working at” and “interviewing at” | incognito mode
  • 25. As of 5.06.16. No video thumbnail, but link to video on page one.
  • 26. Check out this Yahoo Video search as of 5.06.15.
  • 27. Number one result on Bing video search! As of 5.16.2016
  • 29. Page one link to video as of 5.06.2016
  • 30. Source: http://www.reelseo.com/youtube-google-search-results/ “Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube.” [As of May 2015]
  • 31. Take a moment and consider the possibilities of this…
  • 32. Hmm… I am too embarrassed to ask my manager or my peers how to do this so, I will look up the answer myself and save face. Med Techies seeking help could find your tutorials which incidentally, mention your careersite.  * * What kind of tutorials are people searching for?
  • 33. Hmm… I am always trying to fill this job. This is the hardest req’ ever! Create a video explaining the duties of a hard to fill job in a certain location. Get the attention of passive candidates seeking the work and (maybe) those willing to relocate there.  * * No videos in the search results is a signal of opportunity for you to have an advantage over competitors seeking the same talent.
  • 34. What if people thinking about relocating to your city saw your videos?  Hmm… How could you use this strategy to attract those relocating?
  • 35. Using Google Suggest I see the most popular Google searches related to keywords and phrases. If it were me, I would focus on videos that match these popular searches.
  • 36. #1 Reason to recruit on YouTube Major Brands You #5 COMPETITION
  • 37. People are looking for recruiting videos before and during the interview process.
  • 38. THIS SHOULD BE CONSIDERED A RED ALERT! (I HAVE DATA TO BACK ME UP.)
  • 39. 2009 # 70K+ results for recruiting or recruitment videos 2015 # 1.2million+ results for recruiting or recruitment videos What else changed? # 2009 – 38% College / 29% Military / 14% Gaming # 2015 – 28% College / 25% Sports / 16% Corporate YOUTUBE SEARCH RESULTS
  • 40. In other words, YouTube wants you to stay on YouTube as long as possible. They do this in a number of ways.
  • 41. Psst… Did you know that you could benefit from the popularity of other people’s recruitment videos? Just sayin’… Google groups related videos together to increase view time on YouTube.
  • 42. Google is also auto-generating topic pages. Look what I found when I searched on “sourcing!” Click on “Channels” and find more topic pages related to the topic page you are currently on.
  • 43. This reminds me of how Amazon recommends books to its customers. Submit a video to Fan Finder via your channel. Get exposed to potential subscribers for free.
  • 44. #1 Reason to recruit on YouTube#6 SOURCING
  • 45. Some people self-identify themselves according to their job title. Everyone who has an account on YouTube does not fill out the “About” section but, many do.
  • 46. Don’t forget that Google is not the only search engine out there. I was pleasantly surprised by how many results Bing had vs Google.
  • 47. Hmm… People who make tutorials might be people I want to hire. At the least, they may have some referrals for me. Producers of how-to videos and industry opinion may be good sources of hires and referrals.
  • 48. Thanks YouTube for making it easy for me to contact people on your system. This is cool. I can get an idea of how influential they are (a) and I can send an email to them (b) via their YouTube email box. * Did you notice the G+ and Twitter logo? More than one way to reach out. A B
  • 49. Hmm… Someone who comments on a nursing video might be a Registered Nurse. Reach out to people who comment on videos related to what you recruit for.
  • 50. It seems like there is a channel for everything! Every channel has at least 3 lead sources: channel owner, commenters and subscribers. *Contact owners and commenters directly. Ask owner to refer leads your way.
  • 51. #1 Reason to recruit on YouTube#7 Cool Tools
  • 52. Email videos from your phone directly to your YouTube channel. Have you considered posting videos from an event from your cellphone?
  • 53. Edit your videos for free on YouTube. Royalty-free music is also available to you. Did you know that you YouTube has given you a production studio?
  • 54. Sooo many possibilities here! Let me share a few. Link to playlists of job videos. / Calls to action: Visit career site or subscribe. / Lead to G+ profile for more company info. #Link to your G+ Link to your website from your videos - YouTube Help http://buff.ly/1tugtQz Sooo COOL!
  • 55. Did you know that you YouTube has given you a mobile manager tool? YouTube Creator Studio on the App Store
  • 56. Looks like somebody has “Periscope” envy. YouTube for iOS Will Soon Be Able to Live Stream Video http://buff.ly/28VIBVw
  • 63. Why Facebook Could Be 'All Video' in 5 Years http://buff.ly/1VZ9Xfe
  • 64. You can now record 60-second videos in Instagram http://buff.ly/29Kmz7t
  • 65. Here’s what live sports looks like on Twitter http://buff.ly/29Kn41k
  • 66. This billion dollar start-up is one step closer to taking on Facebook and Google http://buff.ly/29wdWud QUOTE: “By adding the ability to store images and videos, experts say it can not only increase time spent on platform, but ensure that people keep coming back.”
  • 67. PREDICTION: Skype + LinkedIn = Live Events on LinkedIn? 5 Reasons Why Microsoft Bought LinkedIn http://buff.ly/29rYcgY
  • 68. I wonder who has a smartphone with a camera in the room? (If so, they have all they need!)
  • 69. Meet Me in Amsterdam! http://sosueurope.com/
  • 72. THE END. FOR NOW…