Collaborative Consumption
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Analysis of the Collaborative Consumption trend including two more ideas based on this trend. Concetration: Analysis, Research, Idea
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Collaborative Consumption
- 1. S An exploration of Collaborative Consumption : Jiri Jon & Mike Patrick
- 2. Our addiction to “stuff” S More than 53,000 storage facilities in the U.S. S 8x the number of Starbucks S $22 billion per year industry S Increase of 740% in the past 2 decades
- 3. How did it come to this? S Hyper – Consumerism S Endless acquisition of more stuff in greater and greater amounts S Blurred line between necessity and convenience S Define our lives based on what we own S Power of persuasion S Buy now – pay later lifestyle S Product life cycle
- 4. Driving forces behind CC 1. A global recession that has fundamentally changed consumer behaviors S Thomas Friedman - “2008 was when we hit the wall – when Mother Nature and the market both said: „No more‟.” 2. Digital & social technologies 3. Environmental concerns 4. Renewed belief in the importance of community
- 5. Leveraging Idling Capacity S Idling capacity = untapped value of items that are all around us S 90% of the things we own are used less than once per month S Consumers don‟t want the stuff, they want the need or experience that it fulfills S Access > Ownership
- 6. Product Service Systems S Pay for the benefit of a product without needing to own it outright.
- 7. Redistribution Markets S Used or pre-owned goods are redistributed from where they are not needed to somewhere they are.
- 8. Collaborative Lifestyles S The sharing and exchange of resources and assets such as time, food, space, skills and money. S A high degree of trust is often required with collaborative lifestyles because human to human interaction, not a physical product is often the focus of the exchange.
- 9. The Dinner Pot S Sharing resources to enjoy a home cooked meal S Three kinds of participants: S Owners of kitchens S People with cooking skills S Ingredients contributors
- 10. Shared Wireless Project S Current rates are from $60 upwards and the wireless networks are not used all the time. S The website searches for wireless networks in the building and more users can split the cost.
- 11. Conclusion S Reinventing the meaning of more S Collaborative consumption is enabling people to realize the enormous benefits of access to products and services over ownership and at the S saving time & money S saving space and time S making new friends S become active citizens. S Individuals rely more on each other and less on businesses
Notes de l'éditeur
- Blurred line between necessity + convenienceDefine our lives based on what we ownBuy Now pay laterThere are more than 4 credit cards for each AmericanWestern Europe .23 credit cards per person When cash tangibly leaves our hands, we are more conscious that we are spending money than when we use a card.Product life cycleCell phone -18 months on averageIf you were to have upgraded to each new ipod since 2001 you would now own 24 ipodsWe are addicted to new productsOver the last century life span has increased by 25-30, while over the last 50 years the average life of everyday durable goods has decreased by 3-7 years
- Environmental concern An average American will produce twice the environmental impact of a Swedish child, 13 times that of a Brazilian and 280 times that of a Haitian. If everyone on the planet lived like the average American child, we would need 5planets to sustain them during their lifetime.Renewed belief in the importance of communityResurgence of things like farmers marketsConsumers have 9 times the amount of conversations at farmers market than a tradition supermarketBacklash against mass produced and anonymous goods… consumers want the story behind the product and want to be more of a participant in the process. Turning towards each other Globally connected yet locally disconnected
- Three main systems of CCBike sharingFastest growing form of transportation in the worldEvery major us city either current has a bike sharing program or are in the process of implementing oneCar sharingAverage car sits idle for 23 hours a dayDrive 40% less when you car shareDrive a new car everyday / no hassle of ownership Zilok – not just private companies making $NeighborgoodsClothing library / toys
- EbayFreecyclenearly 10 million items gifted every yearPile all of these items in a garbage truck it would be over 7 times the height of mount EverestSwaptreeMillions of items listed on both have and want listsBookmoochOver 3 million books have been exchanged
- AirbnbMost searched hospitality site in the world / 10 million nights booked. Every 2 seconds prior to the 1950’s staying with friends or friends of friends was a common way to travel. Airbnb is an old idea being replicated and made relevant again through peer to peer networks and new technologies.Peer to peer lending-Zopa or prosper P2p lending has increased 800% since 2009Much lower default rate at .64%Skillshare Cooking, fashion, programminglandshare, Millions of acres of landA High degree of trust is often required with collaborative lifestyles because human to human interaction, not a physical product is often the focus of the exchange.
- These systems provide significant environmental benefits by increasing use efficiency, reducing waste, encouraging the development of better products and mopping up the surplus created by over production and consumption
- These systems provide significant environmental benefits by increasing use efficiency, reducing waste, encouraging the development of better products and mopping up the surplus created by over production and consumption
- These systems provide significant environmental beneits by increasing use efficiency, reducing waste, encouraging the developent of better products and mopping up the surplus created by over production and consumption