3. It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you
already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s
exactly where TV in the living room is headed. Apps have liberated television. They allow you to
make individual choices about what you want to watch. And when and where you want to watch
it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that
will change what you expect from your big screen, making your TV feel as personal as your
iPhone or iPad.
4. Entertainment
All the entertainment your TV can
handle.
iTunes movies and TV shows. Netflix and Hulu. ABC and Disney. HBO and SHOWTIME. Live sports and news.
And so much more. If it’s worth watching, there’s definitely an app for that.
5. Games and More
Games and apps on TV. It’s gonna
be huge.
The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room
into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. We can’t wait
to see where developers take this.
6. The television finally gets some
technology love.
With the advent of iPhone and iPad, many of the big innovations and newest
technologies have focused on the small screens that fit in our pockets or that
we carry in our hands. But it’s time our big screens share in that technology and
get an equally innovative experience. With the new Apple TV and tvOS, a
redesigned interface, and the Siri Remote, there’s never been a better time to be
a TV.
7. New Interface
A TV experience you’ve never
experienced.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you
feel like you’re interacting directly with your TV, not separated from it.
8. Siri Remote
Ask more of your
television.
With all these new apps on your TV, what’s the best way
to find something to watch? Just ask Siri. With the Siri
Remote, you tell your TV exactly what you want to watch.
Or ask Siri to give you a few options, like “Find me some
funny TV shows.” Siri automatically searches across
popular services like iTunes, Netflix, and more, so you
don’t have to dig through each app individually. You can
even ask Siri to launch a specific app. The Siri Remote
takes the work out of watching TV.
9.
10. Touch Surface
So long endless button
pushing. Hello swipe.
Touch forever changed how we interact with our phones. Now it comes
to the remote. Use your thumb on the Touch surface of the Siri Remote
to scroll, select, and navigate your TV screen effortlessly.
11. Experience Entertainment Games and More Music and Photos Tech Specs
A TV experience
you’ve never experienced.
Until now, finding a movie or show to watch was a burden. You had to do
all the scrolling, button pushing, searching, and digging. The new
Apple TV is designed to take the work out of watching TV. Simply ask Siri
to find something for you. Bypass all those confusing buttons with a
swipe of your thumb. It’s an experience that makes you feel like you’re
interacting directly with the screen, even though it’s on the other side of
the room.
12. Experience Entertainment Games and More Music and Photos Tech Specs
New Interface
Feel fully immersed
in your screen.
Even from across
the room.
Many of the products we make — iPhone, iPad, Apple
Watch — are built around the same profound
experience: connecting you directly with what’s on your
screen. Simple, natural movements of your finger play a
big role in that. But how do you create that same
immersive experience with a screen that’s hanging on
the wall 10 feet away? The new Apple TV interface
solves that fundamental challenge by using Touch and
voice to reimagine how you interact with your TV screen.
13. Experience Entertainment Games and More Music and Photos Tech Specs
Touch. The most natural way to navigate.
The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger
does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to
look down. You never have to hunt for a button to press or have a light on to see.
14. Experience Entertainment Games and More Music and Photos Tech Specs
Voice. The most efficient interaction tool ever.
There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural —
just say what you want to watch. Siri takes you right where you want to go without having to click through multiple menus to get there.
15. Experience Entertainment Games and More Music and Photos Tech Specs
A clean design that brings your
content to life.
Screens throughout the new Apple TV have been designed
to let the content be the hero. And the use of parallax makes
movie and TV show posters visually come alive while clearly
showing you where you are on the screen. You’ll feel like
you’re interacting directly with your TV screen, not
separated from it.
A clean design that brings your
content to life.
Screens throughout the new Apple TV have been designed
to let the content be the hero. And the use of parallax makes
movie and TV show posters visually come alive while clearly
showing you where you are on the screen. You’ll feel like
you’re interacting directly with your TV screen, not
separated from it.
16. Experience Entertainment Games and More Music and Photos Tech Specs
Customize the Home screen.
Move your most‐used apps to the top row of the Home
screen for faster access. For example, add Netflix to your
mix, and when the icon is selected, shortcuts to Netflix
content appear above. Just click a title to start watching.
New cinematic screen savers.
When you’re not actively using Apple TV, it relaxes by
displaying aerial HD videos of stunning locations around the
world. Shot specifically for Apple TV, these dreamy
landscapes drift across your TV, turning your big screen into
a mesmerizing work of art.
17. Experience Entertainment Games and More Music and Photos Tech Specs
Siri Remote
The fastest way to
find what you’re
looking for? Ask Siri.
Siri takes the work out of watching TV. Simply say what
movie or show you want to watch, and Siri finds it for
you. It’s that easy. Dual microphones allow Siri to hear
your commands clearly, even if there’s background noise.
Tell Siri you want to watch a Hulu show. Or ask it to find
Nemo. Siri knows exactly what you’re talking about. The
days of wading through page after page of choices to
track down your favorite show — or using a remote to
type in every letter of a movie title — are thankfully over.
19. Experience Entertainment Games and More Music and Photos Tech Specs
Siri does the digging. So you don’t have to.
Searching for a movie used to take almost as long as actually watching the movie. With Siri, you can quickly search for a
movie or TV show across popular services, including content apps such as iTunes and Netflix. All your viewing options are
displayed on the screen, so you can see where a movie or show can be found. You’ll also see if it’s available to rent, buy, or
watch with a subscription (if you don’t already have one).
20. Experience Entertainment Games and More Music and Photos Tech Specs
Refine your search. Siri is
smart enough to keep up.
With Siri, you can make follow‐up commands during your search
until you find exactly what you want. For example, tell Siri you
want to see science fiction movies released in the ’70s. Siri will
find them. Then narrow your search further by saying “Only the
good ones.” Siri uses Rotten Tomatoes reviews to present only the
critically acclaimed ones. And because you’re talking just as you
normally would, it all feels completely natural.
21. Experience Entertainment Games and More Music and Photos Tech Specs
Siri does more than just search.
Sure, Siri can find movies and TV shows. But that’s just the beginning. Ask Siri to
show you sports scores, control playback, pull up the weather, access your
settings, and even check your stocks. Tell Siri to turn on Enhanced Speech, which
boosts dialogue and softens music and sound effects, so you don’t wake up the
whole house when you’re watching a late‐night movie. Or if you can’t understand
a line from a show, ask “What did he just say?” Siri will skip back and temporarily
turn on closed captioning, so you can see what you missed.
“Play from the
beginning”
“Turn on closed
captioning”
“What’s the temperature
outside”
“Who is winning the
Cubs game”
“Fast‐forward two
minutes”
“Launch Beat Sports”
“What did he just say” “Turn on Enhanced
Speech”
“Who directed this
movie”
22. Experience Entertainment Games and More Music and Photos Tech Specs
Touch Surface
TV was controlled by buttons.
Now it’s controlled by Touch.
The Siri Remote has a precise Touch surface. So you can use your thumb to
swipe, scroll, select, and easily navigate around your screen. Which means no
more endless clicking of arrow buttons to find what you want. And scrubbing
forward or backward is more exact than ever. Instead of using clunky fast‐
forward or rewind buttons — where you always overshoot your target and
have to settle for “close enough” — now you just swipe across the timeline and
use the preview frames to pinpoint where you want to go. Every move you
make on the remote’s Touch surface is mirrored on your television screen. It’s
so natural, you’ll wonder how you ever watched TV without it.
23. Experience Entertainment Games and More Music and Photos Tech Specs
Touch Surface
TV was controlled by buttons.
Now it’s controlled by Touch.
Multidirectional navigation
Move your thumb in any
direction and the action is
mirrored on your TV screen.
Click anywhere
Simply click anywhere on
the glass Touch surface to
make your selection.
Precise time‐scrubbing
Swipe quickly with a sweeping
motion to fast‐forward and
rewind across large amounts of
time. Or swipe with smaller, more
precise movements to go almost
frame by frame.
24. Experience Entertainment Games and More Music and Photos Tech Specs
The only remote you’ll need.
Navigating your TV with Touch is such a pleasure, you won’t want to put the
remote down. And you don’t really have to. That’s because the Siri Remote can
control the volume on your TV or A/V receiver — as well as turn it on or off.
Which means no more juggling multiple remote controls. And thanks to
Bluetooth, you don’t have to worry about where you point the remote. The new
Apple TV picks up your commands from anywhere in the room.
25. Experience Entertainment Games and More Music and Photos Tech Specs
All the entertainment
your TV can handle.
Through apps, Apple TV gives you access to the most riveting entertainment
content. Apps like Netflix, Hulu, and iTunes have full catalogs of hit movies and TV
shows. HBO NOW and SHOWTIME bring you Hollywood blockbusters and
bingeworthy original series. You’ll also find your favorite college and professional
sports. Breaking news and weather. Fun stuff just for kids. Educational
programming, music concerts, and more. It’s hard to believe so much great
content can fit into such a tiny package.
26. Experience Entertainment Games and More Music and Photos Tech Specs
iTunes Movies and TV Shows
The easiest way to
grow your media
collection.
Apple TV makes it easy to catch all the latest
entertainment on iTunes. You can rent or purchase recent
box office hits and cinema classics — even enjoy bonus
content with iTunes Extras. You also have access to single
episodes and full seasons of popular current and vintage
TV shows. Many movies are available the same day they
come out on DVD, and TV shows are available the day
after they air.
27. Experience Entertainment Games and More Music and Photos Tech Specs
Entertainment Apps
A better way to get the biggest names in
entertainment.
Subscribe to HBO and SHOWTIME right from your Apple TV — no cable or satellite subscription required. You
can also get instant access to streaming services like Netflix and Hulu and full‐season sports subscriptions
from the NBA, NHL, and MLB. It’s never been easier to create your own custom TV experience.
28. Experience Entertainment Games and More Music and Photos Tech Specs
With HBO NOW, you get instant access to HBO’s award‐winning
original programming, sports exclusives, as well as the latest
Hollywood blockbusters.
SHOWTIME presents your favorite SHOWTIME Original Series, hit
movies, live sports, comedy specials, and more.
29. Experience Entertainment Games and More Music and Photos Tech Specs
Watch everything from classics to recent Hollywood blockbusters to
original programming like House of Cards and Orange Is the New
Black
With a subscription to Hulu, you can watch current and previous
seasons of TV shows from ABC, Fox, NBC, Comedy Central, MTV, The
CW, and Univision. And enjoy classic films from the Criterion
Collection, as well as original shows.
30. Experience Entertainment Games and More Music and Photos Tech Specs
Bring the dunks, drives, and rebounds into your living room with
NBA.com League Pass. Subscribers can watch live or replay regular
season games on demand, while nonsubscribers can still get real‐
time scores, full‐season stats, standings, and video highlights.
Catch games from spring training through the regular season live and
in HD with your MLB.TV subscription. Or replay any regular season
game on demand from the archives. Don’t have a subscription? You
can still get team schedules, real-time scores, stats, and standings.
31. Experience Entertainment Games and More Music and Photos Tech Specs
But wait, there’s more.
The impressive list of entertainment apps on Apple TV includes something for everyone.
Here are just a few. And stay tuned, because more great apps are added to the App Store
all the time.
32. Experience Entertainment Games and More Music and Photos Tech Specs
Games and apps on TV.
It’s gonna be huge.
Bigger games on bigger screens. With incredible home theater sound. The
App Store on the new Apple TV will redefine your living room. Beyond amazing
games, you can expect completely new experiences made specifically for the living
room — imagine anything from booking travel accommodations to enjoying family
game night right on your TV. Who knows what developers will create on such a
grand scale.
34. Experience Entertainment Games and More Music and Photos Tech Specs
Manticore Rising
Embark on an epic battle for the universe while carrying
out various side missions in the latest installment of the
popular Galaxy on Fire space shooter series.
35. Experience Entertainment Games and More Music and Photos Tech Specs
Rayman Adventures
Explore mythical worlds with the fearless adventurer
Rayman and his viking companion Barbara on an exciting
quest to rescue the Incrediballs.
36. Experience Entertainment Games and More Music and Photos Tech Specs
Shadowmatic
Stretch your imagination with this 3D puzzle game in
which you rotate abstract objects in a spotlight to create
recognizable shadow silhouettes.
37. Experience Entertainment Games and More Music and Photos Tech Specs
Transistor
Fight your way through a futuristic city using an
extraordinary weapon of unknown origin in this sci‐fi
themed action game.
38. Experience Entertainment Games and More Music and Photos Tech Specs
Guitar Hero
Take the stage and perform as a rock star with a real
band, in front of a real crowd. Fight the stage fright, rock
out, and bring the house down.
39. Experience Entertainment Games and More Music and Photos Tech Specs
Airbnb
Find and rent unique places to stay in over 190 countries
around the world. Or list your own property and turn
your extra space into extra cash.
40. Experience Entertainment Games and More Music and Photos Tech Specs
Your remote control
has never wielded
so much power.
The same remote you use to watch TV can also be used to conquer
alien planets or drive in the Indy 500. That’s because the Siri Remote
doubles as a dynamic game controller, with the Touch surface acting as
a virtual directional pad. It even has a built‐in accelerometer and
gyroscope. And in case the action gets too exciting (and it will), there’s
a Remote Loop, sold separately, to keep your remote tethered
during gameplay.
Third‐party controllers.
For serious gamers, the new
Apple TV supports MFi‐based
controllers that let you run, jump,
shoot, kick, throw, punch, or just
about any other verb you can
imagine.
41. Experience Entertainment Games and More Music and Photos Tech Specs
Just when you thought TV
couldn’t get any better.
What iOS does for your iPhone and iPad, tvOS will do for your big screen.
It also gives developers a whole new world to play in.
We can’t wait to see what they come up with.
Performance. The new Apple TV features the powerful
64‐bit A8 chip, which helps bring big, graphics‐
intensive games to your TV — so you can play hours
and hours of incredible games with higher frame rates.
The A8 chip is also designed to be power efficient and
to sustain a consistently high level of performance.
Metal raises the game. Metal is a technology that
allows developers to create highly immersive apps for
tvOS and iOS. It also enables them to squeeze
maximum performance from the A8 chip, making
your experiences on the new Apple TV more lifelike
and exciting than ever.
42. Experience Entertainment Games and More Music and Photos Tech Specs
Your music, photos, and videos.
Larger than life.
Your entire library of personal content. Right on your TV for you — or everyone —
to see and hear. It’s everything you love. Only bigger.
43. Experience Entertainment Games and More Music and Photos Tech Specs
Your Music
Apple Music on a
grander stage.
Listen to over 30 million songs, including your complete
personal music collection, on the best speakers in the
house. Bring the world of music to your living room with
Beats 1 radio. And watch behind‐the‐scenes videos
posted by your favorite artists on Connect. Apple Music
on the new Apple TV takes everything you love about
music and turns it up to 11.
45. Experience Entertainment Games and More Music and Photos Tech Specs
Your Photos
Put everyone
you know
on television.
Imagine you, your family, and your friends on the big
screen — now that’s entertainment. Apple TV makes it
easy to share all your photos and home videos from
iCloud, displaying them in impressive fashion on your
HDTV. It’s a great way to turn your life’s best moments
into the life of the party.
47. Experience Entertainment Games and More Music and Photos Tech Specs
Your Video
Give your videos
their big break.
With Apple TV, watching your home videos on your
HDTV makes for some truly entertaining reality
television. That video of your getting hit in the nether
regions by an errant dodgeball throw is that much
funnier when everyone gets to see it life‐size
49. Experience Entertainment Games and More Music and Photos Tech Specs
AirPlay
Enjoy it on the big
screen. And the best
speakers.
With AirPlay, you can wirelessly stream content on your
iPad, iPhone, iPod touch, or Mac to your HDTV. Peer‐to‐
peer AirPlay makes it easy for guests to share content
from their Mac or iOS device directly to your TV —
without learning your Wi‐Fi password or having to
connect to your home network. And with AirPlay
Mirroring, you can display the screen of your iPad, iPhone,
iPod touch, or Mac on your HDTV. So when you tap,
swipe, pinch, or play something, it shows up big time.
51. Experience Entertainment Games and More Music and Photos Tech Specs
Size and Weight
Height: 1.4 inches (35 mm)
Width: 3.9 inches (98 mm)
Depth: 3.9 inches (98 mm)
Weight: 15 ounces (425 g)
Height: 4.88 inches (124 mm)
Width: 1.5 inches (38 mm)
Depth: 0.25 inch (6.3 mm)
Weight: 1.66 ounces (47 g)
3.9 inches
(98mm)
1.5 inch
(38 mm)
39 inches
(98mm) 4.88 inches
(124mm)
1.4 inches
(35mm) 0.25 inches
(6.3mm)
52. Experience Entertainment Games and More Music and Photos Tech Specs
Buttons and
Connectors
Bluetooth 4.0 wireless technology
IR transmitter
Accelerometer and gyroscope
Lightning connector for charging
Rechargeable battery providing
months of battery life on a single charge
(with typical daily usage) Volume
up/down
Home
Dual microphones
for Siri
Menu
Glass Touch
Surface
Siri
Play/Pause
53. Experience Entertainment Games and More Music and Photos Tech Specs
Ports and
Interfaces
HDMI 1.4
802.11ac Wi-Fi with MIMO
10/100BASE‐T Ethernet
Bluetooth 4.0 wireless technology
IR receiver
USB-C for service and support
Built-in power supply
USB‐C
10/100 Ethernet HDMI Built‐in power supply
54. Experience Entertainment Games and More Music and Photos Tech Specs
Capacity 32GB
64GB
Processor
A8 chip with 64‐bit architecture
Video Formats H.264 video up to 1080p, 60 frames per second, High or Main Profile level 4.2 or lower
H.264 Baseline Profile level 3.0 or lower with AAC‐LC audio up to 160 Kbps per channel, 48kHz, stereo
audio in .m4v, .mp4, and .mov file formats
MPEG‐4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC‐LC
audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats
Audio Formats HE‐AAC (V1), AAC (16 to 320 Kbps), protected AAC (from iTunes Store), MP3 (16 to 320 Kbps), MP3
VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV; Dolby Digital 5.1 and Dolby Digital
Plus 7.1
Photo Formats JPEG, GIF, TIFF
55. Experience Entertainment Games and More Music and Photos Tech Specs
System
Resuirements
iTunes purchasing and renting and Home Sharing require iTunes Store account
Requires 802.11 wireless, Ethernet network, or broadband Internet access
Wireless video streaming requires 802.11a, g, n, or ac
Requires acceptance of the software license terms at www.apple.com/legal/sla
Requires HDMI cable (sold separately)
Compatibility Apple TV is compatible with high‐definition TVs with HDMI
Siri Remote is compatible with Apple TV (4th generation)
Remote Loop is compatible with Siri Remote
Video Formats A variety of accessibility features help you get the most out of your new Apple TV. If you are blind,
have low vision, or are deaf or hard of hearing, you can easily find and enjoy your favorite
entertainment.
Features include:
VoiceOver
Zoom
Bold Text
Increase Contrast
Reduce Motion
Closed Caption and SDH Support
Accessibility Shortcut
57. Experience Entertainment Games and More Music and Photos Tech Specs
Apple A8 processor
SK Hynix H9CKNNNBKTBRWR‐NTH 16Gb LPDDR3, PoP
USI 339S00045 WiFi/BT module
Apple 338S00057, PMIC(?)
Fairchild Semiconductor DF25AU
MegaChip DP2700A1, DP‐to‐HDMI
SMSC LAN9730 USB 2.0 10/100 Ethernet controller
Texas Instruments TPS6213x
58. Experience Entertainment Games and More Music and Photos Tech Specs
Main Storage
32GB: SK Hynix H2JTEG8VD1BMR
NXP 1112 0206 5271B4K, Unknown function
Unknown vendor, function
59. Experience Entertainment Games and More Music and Photos Tech Specs
UART
LPDDR3
LPDDR3
2‐channel
8Gb LPDDR3
USI
339S00045
338S0057‐AZ
32/64GB
NAND Flash
SMSC
LAN9730‐ABZJ
PA6I
TI 56I
CR33
USB 2.0
1112
0206
5271B4K
NXP
V301
F 57K
C6XF G4
DF25AU
010D
030D
DP2700A1
99527001
MYSVQ901
M
SDIO
60. Experience Entertainment Games and More Music and Photos Tech Specs
Manufacturer Device Function
▼Processor
Apple
Apple A8 Microprocessor
(Apple APL1011)
‧20nm process
‧Dual‐core, ARMv8 architecture, 1.4GHz
‧Imagination PowerVR 6 series GPU
‧Apple customized PoP package
▼Memory
SK Hynix
H9CKNNN8KTMRWR‐NTH
‧32‐bit, Dual‐channel, 16Gb LPDDR3
‧Apple customized PoP package
SK Hynix
H2JTEG8VD1BMR ‧Main storage
‧32GB/64GB
‧32GB: SK Hynix H2JTEG8VD1BMR
▼PMIC
Apple Apple 338S00057‐AZ PMIC for Apple A8 Processor(?)
▼Communication
Universal Scientific Industrial 339S00045 WiFi/BT module
SMSC LAN9730 USB 2.0 10/100 Ethernet controller
▼Display
MegaChips DP2700A1 DP‐to‐HDMI
▼Others
Texas Instruments TPS6213x 3V‐17V 3A Step‐Down Converter
Fairchild Semiconductor DF25AU 010D 030D
NXP 1112 0206 5271B4K Unknown
Unknown V301 F 57K C6XF G4 Unknown
61. Experience Entertainment Games and More Music and Photos Tech Specs
ST Microelectronics STM32L 151QD ultra‐low‐power ARM Cortex‐M3 MCU
Broadcom BCM5976C1KUB6G touch screen controller
CSR (Qualcomm) CSR1010 Bluetooth radio
62. Experience Entertainment Games and More Music and Photos Tech Specs
Texas Instruments TMS320C55 ultra‐low‐power digital signal processor
Texas Instruments 49C37GI 7383A1YKA
ST Microelectronics AS5C Y523
InvenSense ITG‐3600 3‐axis gyroscope
AKM AK8963
Texas Instruments 55CHL6I BQ24250C
63. Experience Entertainment Games and More Music and Photos Tech Specs
STM32L
151QDH6
HPABG VG
KOR 520
Broadcom
BCM5976
C 1KUB6G
CSR
CSR1010
STM
AS5C
Y523
InvenSense
T36D
629LB1
L1516A
TMS320C55
45AP2ZQW
TI 49C37GI
7383A1YKA
TI 55CHL6I
BQ24250C
AKM
AK8963
64. Experience Entertainment Games and More Music and Photos Tech Specs
Manufacturer Device Function
▼Processor
ST Microelectronics STM32L 151QD Ultra‐low‐power ARM Cortex‐M3 MCU
Texas Instruments TMS320C5545AP2ZQW Fixed‐Point Digital Signal Processor
▼MEMs
InvenSense ITG‐3600 3‐axis gyroscope
ST Microelectronics AS5C Y523 3‐axis Accelerometer(?)
AKM AK8963C Electronic Compass ‐ 3‐Axis, w/ built‐in ADC & 14‐16‐bit selectable digital output
▼Radio Frequency
CSR(Qualcomm) CSR1010 Bluetooth 4.0 (Single mode Bluetooth Smart)
▼Others
Texas Instruments 55CHL6I BQ24250C 2A Single Input I 2C, Standalone Switch‐Mode Li‐Ion Battery Charger with Power‐Path
Management
49C37GI 7383A1YKA Unknown