How to make apps and app sales better by integrating and using analytics platforms and services for crash logging, diagnostics, usage tracking and tracking app sales. Hints and tips on analyzing social and paid campaigns for app.

1. LET’S TALK ABOUT
ANALYTICS
AND THE iOS APPS

2. HELLO!
MY NAME IS JURĢIS
I MAKE MOBILE APPS

3. ANALYTICS?
SALES
DOWNLOADS
APP VIEWS
FREE-PAID CONVERSION
CRASHES
RATINGSREVIEWS
APPSTORE RANKS
ONBOARDING
RETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWS
INSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS

4. ANALYTICS?
SALES
DOWNLOADS
APP VIEWS
FREE-PAID CONVERSION
CRASHES
RATINGSREVIEWS
APPSTORE RANKS
ONBOARDING
RETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWS
INSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS

5. ANALYTICS: MAKE THINGS BETTER
MAKE APP BETTER
CRASH LOGGING & DIAGNOSTICS
UNDERSTAND USER (AND MAKE APP BETTER)
USAGE ANALYTICS & FEEDBACK
UNDERSTAND SALES CYCLE (AND MAKE SALES BETTER)
SALES ANALYTICS

6. CRASH LOGGING
XCODE/APPSTORE
FINALLY! (Xcode7 Menu-Window-Organizer-Crashes)
ONLY OPT-IN USERS (opt-in is becoming default since iOS9)
3RD PARTY SDK & DSYM INTEGRATION & DASHBOARD SERVICE
Crashlytics aka Fabric (acquired by Twitter)
HockeyApp (acquired by Microsoft)
Flurry (acquired by Yahoo)
Parse (acquired by Facebook)
Crittericism and more…
BUILD YOUR OWN (DON’TTRUST ANYBODY)
https://www.plcrashreporter.org
MAKE APP BETTER BY CRASHING LESS

7. FABRIC/CRASHLYTICS

8. EASY INTEGRATION
AUTOMATIC DSYM UPLOAD ON BUILD
CUSTOM DIAGNOSTIC PARAMETERS
INSTANT + EMAIL NOTIFICATION
FREE

9. SUPPORT DIAGNOSTICS
HAVE BETTER INFORMATION ON USER ISSUES

10. ADD RELEVANT DETAILS

11. USAGE ANALYTICS
ONBOARDING
CONVERSION
USAGE PATTERNS
RETENTION
NON-CRYTICAL ERRORS/WARNINGS
A/B TESTING?
MAKE APP BETTER FOR USER

12. USAGE ANALYICS:PLATFORMS
3RD PARTY SDK & SERVICE
Google Analytics - free
Flurry (acquired by Yahoo) - free
Parse (acquired by Facebook) - free (for analytics)
MixPanel (to be acquired?) - freemium
Localytics (to by acquired?) - freemium
and many more…
SELF HOSTED (DON’TTRUST ANYBODY)
Piwik
Countly

13. WRAP IN YOUR OWN CLASS

14. TRACK
SCREENS
TIMINGS
EVENTS
ERRORS/WARNINGS

15. SUPPLY EXTRA DIMENSIONS
NECESSARY DIAGNOSTIC INFO & SEGMENTATION
(IF NOT PROVIDED BY SDK/PLATFORM)

16. ONBOARDING

17. CONVERSION

18. USAGE PATTERNS
RENT INVOICES ARE SENTVIA

19. RETENTION

20. WARNINGS
DIAGNOSTICS
NON-CRYTICAL ERRORS

21. THINGS TO CONSIDER
YOU ARE SHARING
YOUR APP USERS DATA
WITH DATA MINING MEGACOMPANIES
YOUR APP PRIVACY POLICY

22. SALES ANALYTICS
USER DOWNLOAD PROFIT
conversionmagic
USER DOWNLOAD & PROFIT
magic
FREEMIUM
PAID
MAKE SALES BETTER

23. MAGIC (DECONSTRUCTION)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS

24. MAGIC (WE CAN MEASURE)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS
(kinda)
(kinda)

25. NO SINGLE TOOL/PLATFORM
DIFFERENTTOOLS/PLATFORMS/SERVICES
FOR DIFFERENT USE CASES

26. LANDING PAGE
PRO-TIP: MAKE IT MOBILE FIRST

27. SOCIAL/PAID
CREATE CUSTOM APPSTORE LINKS
https://itunes.apple.com/us/app/id975031084?mt=8&uo=4&at=11lGGi&ct=XcodersRigaMeetup
FOR SHARING & TRACKING IN SOCIAL, EMAIL NEWSLETTER, ETC.
TRACK AD CAMPAIGN REAL PERFORMANCE
GET COMMISSION (KINDA)
REGISTER FOR ITUNES AFFILIATE: www.apple.com/itunes/affiliates/

28. WEB SEARCH
GOOGLE WEBMASTER TOOLS: www.google.com/webmasters/tools

29. APP STORE SEARCH
AppAnnie,Appbot, SensorTower,…

30. APP VIEWS IN SEARCH RESULTS NOTTRACKED
SOURCES - ONLY FROM SAFARI BROWSER
VERY,VERY BASIC (& OPT-IN ONLY) FOR USAGE ANALYTICS
APP STORE VIEWS (ITUNES)

31. WRAP UP
1. UNDERSTAND & PLAN
WHAT IS IMPORTANTTO TRACK ON CRASH
WHAT INFORMATION IS HELPFUL IN SUPPORT EMAIL
WHAT IS ESSENTIALTO UNDERSTAND USER EXPERIENCE IN THE APP
WHAT CAN (AND SHOULD) BE MEASURED IN SALES CYCLE
2.ADOPTTOOLS (SDKs & SERVICES)
IMPLEMENT CRASH LOGGING, USAGE TRACKING, SALES ANALYTICS
3. MEASURE (COMBINE FROM DIFFERENT SOURCES)
IF ONLYTHERE WAS APP FOR THAT…
4.ACT
MAKE APP BETTER
MAKE SALES BETTER

32. QUESTIONS?
Jurģis Ķiršakmens
jki@jki.lv
@xjki