We need to look on analytics as something that helps us make apps better. Making software is hard - QA helps but there are at least 1 more bug left & fixing bug introduces another bugs. When app crash we want to know what happened. When customer sends feedback we want to know more about his specific situation. To make my app better we have to understand how people use app. Where they stuck with app? Did they discover app features? Do app navigation works? How often they open app? What forces them to upgrade to paid version of the app? How they found app, what can we do to improve discoverability? Indie developer perspective on analytics tracking. Presented at UIKonf 2016 unconference.

1. LET’S TALK ABOUT
ANALYTICS
AND THE iOS APPS
#UIKonf2016
#unconference

2. HELLO! I MAKE APPS
http://landlordyapp.com
http://drinkcontrolapp.com

3. ANALYTICS?
SALES
DOWNLOADS
APP VIEWS
FREE-PAID CONVERSION
CRASHES
RATINGSREVIEWS
APPSTORE RANKS
ONBOARDING
RETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWS
INSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS

4. ANALYTICS?
SALES
DOWNLOADS
APP VIEWS
FREE-PAID CONVERSION
CRASHES
RATINGSREVIEWS
APPSTORE RANKS
ONBOARDING
RETENTION
AD REVENUE LANDING PAGE ANALYTICS
APP VIEWS
INSTALLS
ACTIVE USERS
APP UNITSKEYWORD RANKS
SEARCHES CLICKS CPI
CPM
DAU/MUA RATIO SESSIONS GOALS

5. ANALYTICS: MAKE THINGS BETTER
MAKE APP BETTER
CRASH LOGGING & DIAGNOSTICS
UNDERSTAND USER (MAKE APP BETTER)
USAGE ANALYTICS & FEEDBACK
UNDERSTAND SALES CYCLE (MAKE BETTER SALES)
SALES ANALYTICS

6. CRASH LOGGING
XCODE/APPSTORE
FINALLY! (Xcode7 Menu-Window-Organizer-Crashes)
ONLY OPT-IN USERS (opt-in is becoming default since iOS9)
3RD PARTY SDK & DSYM INTEGRATION & DASHBOARD SERVICE
Crashlytics aka Fabric (acquired by Twitter)
HockeyApp (acquired by Microsoft)
Flurry (acquired by Yahoo)
Parse (acquired by Facebook)
Crittericism and more…
BUILD YOUR OWN (DON’TTRUST ANYBODY)
https://www.plcrashreporter.org
MAKE APP BETTER BY CRASHING LESS

7. [OLDSKOOL WARNING]

8. EASY INTEGRATION
AUTOMATIC DSYM UPLOAD ON BUILD
YOUR OWN CUSTOM PARAMETERS
INSTANT + EMAIL NOTIFICATION
FREE

9. SUPPORT DIAGNOSTICS
HAVE BETTER INFORMATION ON USER ISSUES

10. USAGE ANALYTICS
ONBOARDING
CONVERSION
USAGE PATTERNS
RETENTION
NON-CRYTICAL ERRORS/WARNINGS
A/B TESTING?
MAKE APP BETTER FOR USER

11. USAGE ANALYICS:PLATFORMS
3RD PARTY SDK & SERVICE
Google Analytics - free
Flurry (acquired by Yahoo) - free
Parse (acquired by Facebook) - free (for analytics)
MixPanel (to be acquired?) - freemium
Localytics (to by acquired?) - freemium
and many more…
SELF HOSTED (DON’TTRUST ANYBODY)
Piwik
Countly

12. TRACK
WRAP IN YOU OWN CLASS
TRACK SCREENS
TRACKTIMINGS
TRACK EVENTS
TRACK ERRORS/WARNINGS

13. SUPPLY EXTRA DATA/DIMENSIONS
NECESSARY DIAGNOSTIC INFO & SEGMENTATION
(IF NOT PROVIDED BY SDK/PLATFORM)

14. ONBOARDING

15. CONVERSION

16. USAGE PATTERNS
RENT INVOICES ARE SENTVIA

17. WARNINGS
DIAGNOSTICS
NON-CRYTICAL ERRORS

18. THINGS TO CONSIDER
YOU ARE SHARING
YOUR APP USERS DATA
WITH DATA MINING MEGACOMPANIES
YOUR APP'S PRIVACY POLICY
SIZE OF APP
SECURITY IMPLICATIONS (ATS)
IMPACT ON NETWORK USE/BATTERY

19. SALES ANALYTICS
USER DOWNLOAD PROFIT
conversionmagic
USER DOWNLOAD & PROFIT
magic
FREEMIUM
PAID
MAKE SALES BETTER

20. MAGIC (DECONSTRUCTION)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS

21. MAGIC (WE CAN MEASURE)
APP STORE VIEW APP STORE SEARCH
APP LANDING PAGE
SEARCH
SOCIAL
PAID
MARKETING
DOWNLOAD & PROFITIN-APP ADS
(kinda)
(kinda)

22. NO SINGLE TOOL/PLATFORM
DIFFERENTTOOLS/PLATFORMS/SERVICES
FOR DIFFERENT USE CASES

23. LANDING PAGE
PRO-TIP: MAKE IT MOBILE FIRST

24. SOCIAL/PAID
CREATE CUSTOM APPSTORE LINKS
https://itunes.apple.com/us/app/id975031084?mt=8&uo=4&at=11lGGi&ct=UIKonf2016
FOR SHARING & TRACKING IN SOCIAL, EMAIL NEWSLETTER, ETC.
TRACK AD CAMPAIGN REAL PERFORMANCE
GET COMMISSION (KINDA)
REGISTER FOR ITUNES AFFILIATE: www.apple.com/itunes/affiliates/

25. WEB SEARCH
GOOGLE WEBMASTER TOOLS: www.google.com/webmasters/tools

26. APP STORE SEARCH
AppAnnie,Appbot, SensorTower,…

27. APP VIEWS IN SEARCH RESULTS NOTTRACKED
SOURCES - ONLY FROM SAFARI BROWSER
VERY,VERY BASIC (& OPT-IN ONLY) FOR USAGE ANALYTICS
APP STORE VIEWS (ITUNES)

28. WRAP UP
1. UNDERSTAND & PLAN
WHAT IS IMPORTANTTO TRACK ON CRASH
WHAT INFORMATION IS HELPFUL IN SUPPORT EMAIL
WHAT IS ESSENTIALTO UNDERSTAND USER EXPERIENCE IN THE APP
WHAT CAN (AND SHOULD) BE MEASURED IN SALES CYCLE
2.ADOPTTOOLS (SDKs & SERVICES)
IMPLEMENT CRASH LOGGING, USAGE TRACKING, SALES ANALYTICS
3. MEASURE (COMBINE FROM DIFFERENT SOURCES)
IF ONLYTHERE WAS APP FOR THAT…
4.ACT
MAKE APP BETTER
MAKE SALES BETTER

29. QUESTIONS?
Jurģis Ķiršakmens
jki@jki.lv
@xjki