Slides from Innovation Management Institute free webinar on April 22, 2009. For upcoming free webinars and other events, please see http://www.innomgmt.com

1. PRESENTS

2. FULL INNOVATION AHEAD! April 22, 2009, Webinar
4/25/2009 © 2009 Innovation Management Institute. All Rights Reserved. 2

3. FULL INNOVATION AHEAD! April 22, 2009, Webinar
When driving or delivering innovation,
what is your highest priority?
o generate ideas
o filter and prioritize ideas
o maximize innovation ROI
o increase rates of realization
o increase rates of adoption
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4. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Results from Webinar
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5. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Results from Online Poll
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6. FULL INNOVATION AHEAD! April 22, 2009, Webinar
95% of
Innovation
Pros
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7. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Relatively
Small
Priority
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8. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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9. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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10. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
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11. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT Innovation Management
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12. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT Innovation Management
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13. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT
DIRECT Innovation Management
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14. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT
DIRECT Innovation Management
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15. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT
DIRECT
PARTIALLY Managed Innovation
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16. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Innovation Management Categories
INDIRECT
DIRECT
PARTIALLY Managed Innovation
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17. FULL INNOVATION AHEAD! April 22, 2009, Webinar
This Evening’s Category?
INDIRECT
DIRECT
PARTIAL
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18. FULL INNOVATION AHEAD! April 22, 2009, Webinar
This Evening’s Category?
INDIRECT
DIRECT Innovation Management
PARTIAL
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19. FULL INNOVATION AHEAD! April 22, 2009, Webinar
But First …
INDIRECT
PARTIAL
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20. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Important Developments
INDIRECT
PARTIAL
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21. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Important Developments
INDIRECT
PARTIAL
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22. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Important Developments
INDIRECT
PARTIAL
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23. FULL INNOVATION AHEAD! April 22, 2009, Webinar
INDIRECT
IMPORTANT!
PARTIAL
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24. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Returning …
INDIRECT
DIRECT Innovation Management
PARTIAL
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25. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Existing
IDEA
CREATION
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26. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Existing
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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27. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Full Innovation
ALIGNMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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28. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Full Innovation
VETTING and
GROUPING
ALIGNMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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29. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Full Innovation
VETTING and
GROUPING
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
4/25/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 29

30. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Full Innovation
MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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31. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Getting Started
ALIGNMENT
PROCESS MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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32. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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33. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
Goals?
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34. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
Goals?
Validating + Filtering
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35. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
Goals?
Validating + Filtering
1. …
Prioritizing
2. …
3. …
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36. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
Goals?
Validating + Filtering
1. …
Prioritizing
2. …
3. …
Grouping + Reinforcing
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37. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
GOAL DETAILS
Goals?
INNOVATION CLUSTER:
Validating + Filtering
1. …
Prioritizing
2. …
3. …
Grouping + Reinforcing
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38. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
GOAL DETAILS
Goals?
INNOVATION CLUSTER:
Create a cluster of mutually-reinforcing ideas
Validating + Filtering
1. …
Prioritizing
2. …
3. …
Grouping + Reinforcing
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39. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
GOAL DETAILS
Goals?
INNOVATION CLUSTER:
Create a cluster of mutually-reinforcing ideas
Validating + Filtering
representing different types of innovation
1. …
Prioritizing
2. …
3. …
Grouping + Reinforcing
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40. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
GOAL DETAILS
Goals?
INNOVATION CLUSTER:
Create a cluster of mutually-reinforcing ideas
Validating + Filtering
representing different types of innovation
and generated by a multi-disciplinary team.
1. …
Prioritizing
2. …
3. …
Grouping + Reinforcing
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41. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
INNOVATION CLUSTER EXAMPLE
Goals?
Core business Supporting marketing
model innovation innovation from Sales
from Strategy and discipline.
HR disciplines
Validating + Filtering Supporting service innovation
from Marketing and Customer
Support disciplines.
Supporting technology
innovation from I.T. and
Supporting process
Product Mgmt disciplines
1. …
Prioritizing innovation from Project
2. …
Management discipline.
3. …
Grouping + Reinforcing
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42. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
THE MODEL
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43. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
APPEAL
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44. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
CUSTOMERS
APPEAL
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45. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
VALUE
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46. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
OWNERS
VALUE
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47. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZ-
ATION
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48. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZ-
DOERS
ATION
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49. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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50. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
DESIRES
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51. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
INCOMPATIBLE
DESIRES
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52. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
INCOMPATIBLE
DESIRES
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53. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
COMPATIBLE
DESIRES
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54. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
COMPATIBLE
DESIRES
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55. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
INNOVATION
TARGET
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56. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZATION
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57. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZATION
Capabilities
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58. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZATION
Capabilities
Opportunities
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59. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
REALIZATION
Capabilities
Opportunities
Constraints
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60. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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61. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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62. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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63. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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64. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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65. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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66. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
! !
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67. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
CONSTRAINTS
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68. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
UNAVOIDABLE
CONSTRAINTS
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69. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
“The way it is”
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70. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
AVOIDABLE
CONSTRAINTS
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71. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
“The way it doesn’t
have to be”
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72. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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73. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
MAXIMIZE
!
!
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74. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
MAXIMIZE
MINIMIZE !
!
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75. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
MAXIMIZE
MINIMIZE !
!
ELIMINATE
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76. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
MAXIMIZE
MINIMIZE !
!
ELIMINATE
IGNORE
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77. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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78. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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79. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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80. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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81. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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82. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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83. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
!
!
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84. FULL INNOVATION AHEAD! April 22, 2009, Webinar
7 SIMPLE QUESTIONS
Does this INNOVATION CLUSTER …
1. … minimize the conflict between Customer desires and Owner desires?
2. … maximize the coincidence of Customer & Owner desires?
3. … optimally exploit opportunities that support this point of coincidence
(the area of “Optimal Alignment”)?
4. … avoid opportunities that serve one set of desires to the exception of the
other?
5. … ignore opportunities (no matter how tantalizing) that do not serve the
interests or fulfill the desires of either the Customers or Owners?
6. … eliminate constraints that are avoidable?
7. … mitigate or minimize the impact of constraints that cannot be avoided?
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85. FULL INNOVATION AHEAD! April 22, 2009, Webinar
7 SIMPLE QUESTIONS
Does this INNOVATION CLUSTER …
1. … minimize the conflict between Customer desires and Owner desires?
2. … maximize the coincidence of Customer & Owner desires?
3. … optimally exploit opportunities that support this point of coincidence
(the area of “Optimal Alignment”)?
4. … avoid opportunities that serve one set of desires to the exception of the
other?
5. … ignore opportunities (no matter how tantalizing) that do not serve the
interests or fulfill the desires of either the Customers or Owners?
6. … eliminate constraints that are avoidable?
7. … mitigate or minimize the impact of constraints that cannot be avoided?
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86. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALTERNATE MODEL?
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87. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALTERNATE MODEL
PURE R&D
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88. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALTERNATE MODEL
PURE R&D
? ?
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89. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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90. FULL INNOVATION AHEAD! April 22, 2009, Webinar
REMEMBER?
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91. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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92. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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93. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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94. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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95. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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96. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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97. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
PROCESS MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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98. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Alignment-Vetting
Switch
MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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99. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Multi-Disciplinary
Vetting Process
MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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100. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Softening Hand-Offs MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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101. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Impact Mapping &
Agile Change Mgmt
MULTI-
VETTING and
DISCIPLINARY
GROUPING
REALIZATION
ITERATIVE
ALIGNMENT REFINEMENT
HIGH-LEVEL
IDEA
DESIGN and
CREATION
PROTOTYPING
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102. FULL INNOVATION AHEAD! April 22, 2009, Webinar
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103. FULL INNOVATION AHEAD! April 22, 2009, Webinar
ALIGNMENT
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104. FULL INNOVATION AHEAD! April 22, 2009, Webinar
Please join the discussion
http://www.linkedin.com/groups?gid=1701727
http://www.facebook.com/group.php?gid=54654966718
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