IBMiX: Ready-To-Wear The Future

Table of Contents
Overview 3, 4
Key Industries in Wearables 5
Wearing Entertainment 6
Wearing Health & Wellness 12
Wearing Retail 24
Wearing Security 27
Wearing Finance 34
Wearing Fashion 45
Conclusion 57
Contributors 58
Sources 59

‹#›
Overview
As we contemplate how to manage a tsunami
of data, wearable devices are rendering
technology invisible. Smaller, faster computers
and microchips, tracking and measuring
metrics in real-time are revolutionizing how we
connect with the world.
Fashion-forward designs, developed to
crunch and interpret the numbers faster than
we are able to collect them, are analyzing
biometrics through everything, from our
eyewear to our underwear.
The wearable computing market is
expected to hit $19 billion by 2018. And it’s
no surprise that our co-evolution with
technology is becoming the bridge
between mobile communication and the
Internet of Things.
Data’s ubiquity – whether push, pull or
ambient – can be harnessed for efﬁciency,
knowledge, and utility. This enables us to
reframe the least renewable of all elements,
time itself.

‹#›
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything
around us. Microchips, sensors, and batteries are shifting devices from our
desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge,
informing The Quantiﬁed Self, and drives The Internet of Everything, an
evolving digital ecosystem. In the future objects will receive data and respond
seamlessly …the refrigerator that delivers a glass of water based on your
hydration level; rooms that self-control their energy output based on who is in
them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry
verticals, such as health telecommunications, automotive, and entertainment will
merge into cross-functional, user-centric innovations.  
Author Jeremy Rifkin describes this change as the powerful Third Industrial
Revolution. People, machines and every aspect of our work and social lives are
connected by big data, advanced analytics and predictive algorithms. If we stay
on track, we are headed towards economies powering smarter cities, efﬁcient
business, streamlined manufacturing, and renewable energy sources. It began
with the Internet and continues with the promise of our wearable future, realized
by some of the following innovations.
Overview Cont’d

Key Industries in Wearables
Entertainment Security/Access
Financial Services Retail
Health + Wellness
Fashion
5

IBM
Interactive
Experience
6
Escape was once a good book or movie. But with the physical
boundaries fast-dissolving between reality and imagination, content is
delivered through head-mounted technologies, featuring 3D motion
sensors and enhanced audio in an immersive, interactive scenario. In
this environment, the wearer is the protagonist and able to create,
make, discover, build, and explore a borderless world.
Wearing Entertainment

Virtual Reality Revisited
Oculus Rift: The redesigned virtual reality headset delivers
an immersive, stereoscopic 3D experience that has made
the technology more affordable for the world’s gamers. The
Rift uses a massive Field of View (FOV) of 110 degrees
versus the typical 110 degrees to give users a wraparound
experience. An ultra low latency function lets the action
track the user’s movements (instead of the other way
around). The lightweight platform is also being applied for
myriad other uses, such as virtual tourism, virtual patient
care, virtual training and simulation — virtually anything.
http://bit.ly/1ykyxgx
7

http://bit.ly/1x5Uv0T
Bringing Magic 
to the Kingdom
Disney Resorts: For its fantasy resort environment, Disney’s
MagicBand gives wearers a seamless, and therefore, richer
experience. The colorful, waterproof wristband is an all-in-one
device customized to the guest’s itinerary. Linked to Disney’s
MyMagic+ website and mobile app, the band connects to touch-
point sensors throughout the resort and serves as a room key,
theme park ticket, access to FastPass+ selections, and optional
payment account.
8

http://avegant.com
Movies Up Close and Personal
The Avegant Glyph: The device is less a virtual reality headset and
more a wearable 3D HDTV that provides an enhanced personal
movie experience. Its appearance resembles a pair of headphones
slipped down over your eyes. The innovation is still in prototype
stage with a bulky look that has precluded it for stylish use outside
of the home.
9

Bringing Holograms to Life
Hololens: Microsoft’s entry into the virtual reality gaming world is a
headset with a visor that introduces holograms into a user’s vision.
The blend of digital and reality is a perfect application for gaming
and entertainment, that will work with Windows 10 and available
soon on the Xbox. Although launched with Minecraft, the device is
also being touted for other ways to explore, create, and interact
with the environment for work and play.
http://bit.ly/1wrFfdc
10

FIN: This gesture-based thumb ring,
developed by the team at FIN Robotics, is
designed to be a controller for a connected
ecosystem of devices. The palm-sized device
serves as a connection hub to as many as
three different devices via Bluetooth
technology —enabling you to interact your
TV, table or phone completely hands-free.
http://finrobotics.com
A Thumbs Up  
Controls Your Devices
11

IBM
Interactive
Experience
12
People were made more aware of their fitness level through devices
such as Fitbit and Jawbone. Now these quantifiable wellness
indicators are being adapted for clothing, glasses, and jewelry.
Biometrics are shaping care, improving fitness, reducing obesity,
helping to control chronic disease, monitoring infants in their crib, and
sending a healing hug from afar.
Wearing Health + Wellness

Transforming Sight Into
Medical Insight
Smart Contacts: Hopeful news for the world’s 382
million people affected by diabetes. The Google X Lab
is developing smart contact lenses that measure the
levels of glucose in tears to give diabetics a simpler
way to monitor their condition without the needles and
blood, -- paving the way for other medical applications.
http://bit.ly/1atLabd
13

The Fully Connected Workout
Virgin Active: Total connectivity while working out is the
goal of two new Virgin Active gyms launching in the UK.
Interactive wrist-worn devices link to web-based applications
gives users a streamlined experience, from entering the gym
to activating lockers, connecting to ﬁtness machines,
tracking workouts, browsing the Web, watching YouTube or
gaming with with friends via Skype during exercise.
http://bit.ly/1qwxUMP
14

http://mimobaby.com/
The 24/7 Infant Hotline
MIMO: A wearable monitor on their baby’s onesie
provides peace of mind to parents. The garment’s sensors
capture their infant’s temperature, activity, body position,
hear audio, and set custom notiﬁcations through their
smartphone. The Bluetooth Smart Low Energy (BTLE)
and chew-safe device is embedded in a cotton garment
with non-contact respiration sensors.
15

www.pixiescientific.com
Diaper Details Delivered
Pixie Scientiﬁc: “Diapers full of data” is how the
inventors described their innovation. The
disposable diaper, geared to children and adults,
is still in prototype phase. Clinically-relevant data
is collected in real time and made available to
physicians and families using sensor technology
that is an unobtrusive part of the diaper design.
16

www.mytjacket.com
The Wearable Hug
T. Jacket: Deep touch pressure can help calm and
soothe those with sensory challenges. The T.Jacket
vest uses built-in sensors with laterally applied air
pressure controlled by an app on a smartphone or
tablet. The vest was designed in collaboration with
occupational therapists, clinical psychologists,
educators, and researchers. It can be customized
to vary the intensity, duration and pressure. Built-in
sensors measure and track user activity levels and
upload them to the T.Cloud system.
17

Sensors that Deliver Independence
CarePredict™: This wrist-worn device is designed to give seniors
independence at home yet ensuring their safety. The device wirelessly
connects to a central hub while sensors placed in different rooms detect a
range of activities such as sitting, walking, or lying down. Once a baseline of
activity has been established for a typical week, the sensor then tracks and
measures all future patterns against it and sends alerts regarding any
changes to designated family members and caregiving teams. The device
meets the rising challenge of caring for an aging population and the logistics
associated with that need.
18

The Tattoo That  
Tells You More
Smart Tattoos: Tattoo-able skin sensors that measure
body functions such as skin moisture and temperature are
the latest breakthrough in health monitoring. Researchers
at the University of Illinois have created waterproof skin
sensors that can be printed directly onto skin via special,
serpentine wires. For now, they are temporary but, in the
future, the sensors could be embedded below the skin and
considered the ultimate ﬁtness measure, not to mention a
unique tattoo.
http://www.trendhunter.com
19

The Bra That
Keeps You Moving
Keep Beat: This sports bra motivates you to run by
matching your playlist to your heart rate. The bra’s
“special conductive fabric” keeps pace with your heart
rate and adjusts your music accordingly. When you
ﬂag, so will your music, and when you pick up, so will
the beat. The bra was invented by British designer
Victoria Sowerby and is tracked through an app that
stores all your workout information.
http://bit.ly/1JvmbmB
20

http://www.trendhunter.com
EKG To Go
Pulz Watch: This unusual timepiece, and would-be
conversation-starter, keeps you punctual and also displays the
wearer’s heart rate with an EKG graph that is constantly
updating. The wrist-size wearable was created by Hungarian
designer, Adam Nagy.
21

Sensoria: This smart sock from start-up Heapsylon is paired
with an anklet to automatically detect the type and level of
activity based on pressure signals coming from the wearer’s
foot. Sensors in the sock communicate data to the anklet, which
is relayed to the user through an app. One application for the
sock is to track a runner’s regular form and send an alert to ﬂag
an injurious movement.
www.sensoriafitness.com
Message in a Sock
22

High Fashion  
Meets High Tech
Ralph Lauren: The luxury fashion giant has teamed
up with biotech company, OMSignal to create the Polo
tech compression shirt. Silver yarn-based sensors, a
gyrocscope, and an accelerometer measure the
wearer’s physical activity and sends the information to
a smartphone via Bluetooth in real time.
www.cnet.com
23

IBM
Interactive
Experience
24
In a bid to be seen as early adopters, some retailers are jumping on
the wearables bandwagon to provide a more enriching and seamless
customer experience. The data also provides the retailer with insights
around key areas such as inventory, product placement, customer
browsing, and purchase patterns at a granular level.
Wearing Retail

The Wristband
That Pays Its Way
Barclays Bank: The bank is providing customers with
a new way to pay. A prepaid account links to a bPay
band. Customers load their account with funds and
use the band to make secure, contactless payments.
www.wearable.com
25

www.apple.com
Contact Free Payments
Apple Pay®: Pulling out your wallet to pay was already a
memory with the iPhone 6 and iPad. And now, as a feature
on Apple Watch, the contactless payment system that
delivers payments with a touch beneﬁts from a whole new
level of privacy and discretion around making a purchase.
26

IBM
Interactive
Experience
27
Gadgets that unlock and open doors, monitor your home from afar,
and control access and privacy for a range of applications are already
out there and improving users’ lives.
Wearing Security

An Open Sesame  
for Your Hotel Room
Starwood Hotels and Resorts: Since November 2014,
Starwood Preferred Guests could open their hotel room door
with their iPhone. The keyless service is now available on the
Apple Watch. The app can also be used for check-in, getting
directions, and viewing additional bookings at more than 100
Starwood properties.
www.apple.com
28

https://www.nymi.com
Secure Access in a Heartbeat
Nymi: Unlock the world, especially when your hands are full, with a wristband that
authenticates the one and only you. Nymi’s patented biometric authentication system,
HeartID, uses the heart’s unique ECG signature to conﬁrm the wearer’s identity and
bypass the low-tech frustration of passwords, access cards, and security barriers with
streamlined access.
29

http://www.intelygenz.com
Wristband Security System
Intelygenz and Prosegur: The software company and Spanish
security service company have teamed up to create a smart watch
app for Android wear. The application includes a range of functions
designed for service professionals that include reducing the
response time in critical situations, receiving alarm alerts, viewing
photographs of a room from a security POV.
30

http://bit.ly/1C7PZ7i
Gun Safety on Your Watch
Armatix Smart System: The radio-controlled watch is
designed to enhance gun safety. Using integrated electronic
intelligence, a Smart System gun will only work if it is within
range of the watch, with a safety mechanism that must be
activated by a PIN code. Whenever the gun is out of contact
with the watch, for example, if it is lost, stolen, or knocked out
of the shooter’s hand, it is designed to automatically
deactivate itself.
31

Control Your Car From Afar
Audi and LG: The luxury car manufacturer unveiled a tap-to-unlock
webOS-based technology for the Audi S7 at CES earlier this year. It’s
designed to let drivers unlock the car, and eventually, start and stop
the engine, using an LG smartwatch. Connected directly to Audi’s
piloted driving Q7 prototype, the wearable device is designed with
NFC (near ﬁeld communication) so that even when the battery is
drained, you can talk to the car and open the door. Other functions,
such as starting and controlling the engine, the windows, and
temperature, were not conﬁrmed but in the works.
http://bit.ly/1tMds7o
32

Lilypad Arduino: Kits of sewable electronic pieces consist
of sensor pads that can be embedded in textiles to create
interactive garments. The monitors use inputs such as light
and temperature sensors and respond with outputs such as
LED lights, vibrator motors, and speakers. Projects that
have been created with Lilypad include a Climate Dress
that detects CO2 in the air, a Turn Signal Jacket (left), and
performance choreography.
http://lilypadarduino.org
Sewable Sensor Pads
33

34
IBM
Interactive
Experience
Wearables are impacting how we connect to and manage our money,
especially in a cashless world. According to a piece by Aman Narain, global
head of banking at Standard Chartered, banks should be excited about the
opportunity to provide new experiences for their customers through wearable
technology, once security standards are met. “We’re about to hit another
massive shift in technology – a shift that will give rise to new companies, and
kill or cripple those, including banks, that fail to adapt. If you don’t believe me
ask anyone who used to work in a bookshop or in the record industry,” he
says. “Any day now, customers may want to wear their bank. As banks, can we
count on ourselves to fashion this change?”
Wearing Finance
http://www.bankingtech.com/205142/banking-on-you-how-wearable-tech-could-change-ﬁnance/

Mindful Money On the Go
Citi Mobile® Lite: The ﬁrst banking app for Apple Watch® is designed to leverage
wearable technology to restore a personal connection to banking that existed when
money was physical. The Citi Mobile Snapshot® feature gives customers access to
their accounts without logging in every time. The app distills the most essential
information down to a glance. Push notiﬁcations and alerts are triggered by
purchases and transactions throughout the day, making the wearer more mindful
about how money is being spent in a streamlined, cashless world.
https://online.citibank.com
35

http://bit.ly/1zjythK
Enhanced Banking in the Works
Smart Banking: Google Glass may be back on the drawing board but the technological gadget
launched a range of applications that would enhance banking. Spanish Banco Sabadell is
working to integrate customer options such as their “Instant Check” mobile deposit service.
Similarly, PrivatBank in the Ukraine lets customer’s see what they would be able to do once the
Google Glass app became available: pay bills by snapping a photo of it, transfer funds between
accounts, and pay for purchases with a voice command. Wells Fargo, Bank of America, and
Fidelity Investments are also working on their own Google Glass apps, while Westpac New
Zealand has developed “Cash Tank” that displays the wearer’s current account balance on a
smart watch device.
36

Payment on Tap
PayPal: The online payment giant has joined the wearable
bandwagon with an app for Samsung’s Gear 2 and Gear Fit
smart watch devices that lets shoppers pay directly from their
wrist. The watch uses 3G connectivity and the app on the Gear 3
includes an additional feature that lets users swipe their
ﬁngerprint to log in with PayPal at millions of merchants.
http://bit.ly/1DOO99n
37

Quicker Access  
to Clean Laundry
MasterCard: The ﬁnancial services corporation has
opened a technology center in New York to share
innovations that affect the security of Apple transaction.
Examples included a virtual payment using the Pebble
smart watch, as well as integration with Maytag laundry
machines through a mobile payment application that
would enable users to reserve a machine and receive
alerts. MasterCard is also working with Canadian
wearables startup Bionym to test the Nymi Band [p.29], a
heartbeat-based payment authentication device through a
wristband. The device is designed to work with existing
point-of-sale terminals and Bluetooth and can be paired
with various devices to lock or activate products without a
password. The band automatically stops working when
removed from the wearer’s wrist.
http://bit.ly/1AoXqDC
38

Stock Market Watch
Pebble WatchApp: Fidelity Labs, the research
arm of Fidelity Investments is pursuing a free app
that would allow wearers to connect their Pebble
smart watch to their Android smartphone to view a
stock watchlist with market information and alerts
throughout the day. The investment ﬁrm has long
been committed to exploring new technologies to
deliver its ﬁnancial services information and chose
Pebble after the success of the device’s $10
million crowdfunding campaign.
http://bit.ly/1EtTFxx
39

Incentivizing  
Healthy behavior
Oscar: Health insurance startup Oscar is connecting the
usefulness of wearables for payments and money management
with a rewards-based tie-in. They are paying customers $1 per
day, up to $240 annually when they hit their step-goal target on  
a pedometer, such as Misﬁt. The insurer is looking to help
advance the electronic connection between physicians and
patient health records to help reduce costs, improve care, and
provide greater transparency in healthcare. Oscar has already
attracted $150 million in venture capital to develop modern  
e-commerce innovations to the health insurance market.
http://bit.ly/1GMTWm1
40

Gentle Saving Squeeze
DebitBand: Jack Curry and Steven Arthur Wood are
recent graduates of California State University at Long
Beach and the creators of DebitBand. The concept
payment system uses a physical pressure to alert
wearers when they approach or go over their budget.
Ferroﬂuid tubes embedded within the band tighten to
signal “the money’s getting tight.” The only way to loosen
the band is to get a Budget Extension Code using a
mobile app or by physically entering a bank. The band
uses Radio Frequency Identiﬁcation (RFID) and touch-
sensitive organic light-emitting diode (OLED) display to
show payments and balances.
http://bit.ly/1Q6xmX8
41

A Timely Way to Pay
RumbaTime Perry Go: It’s a cute timepiece but its real purpose has little to
do with a clock. The RumbaTime Perry Go watch retails for $50 and comes
with a unique 8-digit VITA number that can be used to establish a contactless
payment account. Once the wearer receives a VISA Contactless Payment
Card, it is slipped into the silicon sleeve on the watch’s nylon band and
payments can be made with a fashionable wave of the wrist.
http://bit.ly/1DOSlpL
42

IBM
Interactive
Experience
43
Fashion offers the ideal platform to make technology invisible and attractive,
adorning the body in a personalized way while disguising the device hidden
within the jewelry, bags, clothing, and accessories. Cuff CEO Deepa Sood, a
former lawyer, journalist and executive at Restoration Hardware, has
translated her vision by combining form and function through jewelry
because, as she stats, the fashion-conscious “want less...they want a
curated experience around their tech” and not “everything and the kitchen
sink duct-taped to their wrist.”
Wearing Fashionable Tech
Source for Sood interview: http://readwrite.com/2015/04/24/deep-sood-wearable-world-congress-cuff

Fabulously Fit
Tory Burch and Fitbit: An exclusive collaboration between the
high end jeweler and the ﬁtness tracker ensures that wearers look
chic even when working out. A ﬁtness tracking device embedded
within the luxury brand’s upscale, metal-hinged bracelets.
http://bit.ly/1ykulgL
44

lechal.com
Steps to Vision
45
Lechal: Designing smart footwear to help the visually
impaired to negotiate the world is the mission of the Lechal
initiative. The brainchild of Ducere Technologies, a
Hyderabad-based company, was founded by University of
Michigan graduate Krispian Lawrence and MIT graduate
Anirudh Sharma. Their Lechal Initiative is based on a
partnership with the L. V. Prasad Eye Institute to help the
visually impaired navigate the world and all proceeds from
the sale of the footwear will help subsidize a pair of shoes.

Playful Pixel Patterns
Francesca Rosella and Ryan Genz: The British design
duo created a dazzling fashion concept that can be
changed up on the ﬂy. The designers debuted their LED
mini skirt design connected to a smartphone at New York’s
Fashion Week. The wearables are controlled by a free app.
In the future, the designers plan to include a feature that
allows the wearer to change the color and pattern of the
garment or accessory that is connected to it.
http://cutecircuit.com
46

http://bit.ly/1ucxWGo
Beauty Sleep
Swarovski Shine: Luxury meets a ﬁtness tracker in
The Swarovski Shine collection featuring Misﬁt
Wearables. The jewelry collection is paired with
various Android devices that uses Swarovski Shine
Activity Tracking Crystal to measure your activity,
and inactivity, with a sleep monitor that records the
quality and amount of shuteye you’re getting.
47

Tee-Shirt Recharge
The Solar Shirt: The shirt is part of the Wearable Solar
collection by designer Pauline van Dongen and
developed in collaboration with Holst Center. The shirt
contains 120 thin ﬁlm solar cells combined into
standardized functional modules using Holst Centre’s
stretchable, interconnect technology that integrates
electronics into fabric. The everyday wear T-shirt can
charge a smartphone or any other USB-portable device.
In bright sunlight, the shirt produces enough energy to
charge a phone in a few hours and electricity can be
stored for later use in the shirt’s battery pack, concealed
ingeniously in the front pocket.
http://www.cnbc.com
48

Clutch Speakers
Rebecca Minkoff and Stellé Audio: The designer and
audio company have partnered to create the Rebecca
Minkoff for Stellé Audio Clutch, a handheld purse that
doubles as mobile speakers using Bluetooth. Just pair
the purse to your device and enjoy music for up to 15
hours at a time. The device works with a headphone
jack and acts as a portable speakerphone for those
calls that pop up in the middle of a listening session.
http://bit.ly/1JFGsJE
49

Giving Technology  
A Makeover
MICA: Fashion house Opening Ceremony and Intel
collaborated to fuse high-end jewelry, featuring semi-
precious stones, with a 1.5 inch sapphire touch-
screen. The bracelet was developed with the goal of
integrating tech into an accessory “that people are
proud to put on their body” according to Ayse Ildeniz,
vice president of Intel’s New Devices Group, the team
that created the device.
http://nyti.ms/1t387bI
50

Sleek Connections
Motorola Mobility: The Moto 360 smart watch is
powered by Android Wear and is designed to deliver
timely notifications for weather, flight alerts, traffic, and
much more. It includes a voice control feature to send
texts and get directions and a built-in activity tracker
monitors heart rate and activity, steps, and distance.  
An increasing number of apps, such as Pinterest,
Facebook, and Messenger work with Moto 360, that is
also water resistant, runs on a day-long battery, and
charges in a dock at night.
http://bit.ly/O8lXdZ
51

Mobile Juicer
Q: James Kernan and Alesssandro Libani, co-founders of the
design startup are wooing fashionistas with their thick, sleek Q
Bracelet that gives your phone a charge on-the-go. The
bangle works with Android and iOS devices and conceals
enough rechargeable lithium-ion battery to give your phone a
60 percent charge. It opens up to reveal the charger that
hooks into your phone so you can juice up on the move.
https:/ www.qdesigns.co/
52

http://bit.ly/1eJVkDf
Data Driven Style
Misﬁt Shine™: The collection of stylish pendants  
and necklaces are waterproof Bluetooth-connected
pedometer and activity trackers that conceal ﬁtness
within high fashion. The round, pebble-like gadget is a
dark grey shell of aircraft-grade aluminum the size of
a quarter, with a grooved edge that allows the device
to be snapped into different accessories. It works with
a free iOS app and also doubles as a watch.
53

https://cuff.io
Jewelry That  
Demands Attention
CUFF: Smart jewelry designed to keep you secure — the device
will send SOS alerts to ﬁrst responders you designate and won’t
stop until the notiﬁcation is answered. They will receive your
location, live audio, and other information needed to locate you.
54

CONCLUSION
2015 will undoubtably be remembered as the “Year of the Wearable”. Innovators have
been working hard to develop an experience which captivates the hearts and minds of
consumers. The recent launch of Apple Watch® demonstrated a high level of excitement
and interest, and that consumers are willing to shell out big money so they, too, can wear
the future.
This is really the beginning of a most exciting time. Despite the numerous examples in this
paper, today’s wearables barely scratch the surface. There is so much more to come
since innovation has been increasing exponentially. Given advances in computing power
and miniaturization, there is no doubt that wearables will play an important role in helping
shape the future.
Right now, most wearables take the form of a watch or wrist band. It’s a simple form factor
which most people are comfortable with. It has been predicted the next generation of
wearables may be biometric film that could be attached to any number of items -- from
our skin, to our clothing to our jewelry. Although this may feel like the stuff of sci-fi, the
concepts are already in development. As wearables become more sophisticated, the
technology itself may recede as the utility may increase.
Although much attention has been focused on the technology, wearables will help
consumers collect reams of data about themselves and their daily lives. This data will
grow exponentially and they will be able to gather, analyze and customize all aspects of
many experiences. This will lead to an über level of customization across the entire
spectrum, from individualized medical treatments to individualized fitness routines to
individualized diets. Deep customization, tailored to even more subtle nuances.
While thinking about the future of wearables, there are several final points worth making.
The first is around the relationship between our smartphones and wearables. Our current
model has the wearable tethered to a smartphone or smart device. There is much debate
about this relationship. Will future wearables be tethered or untethered? That’s a hard one
to predict but research will likely follow those two discrete streams.
The second point is around the impact that wearable devices will have on our global
economy. As businesses shift to delivering customized experiences, how will wearables
transform the business model? Delivering customization will demand a heightened level
of empathy and insight in order to craft meaningful experiences that engage customers
and employees.
These are early days for wearable technology but the feeling that it will have a great
impact on our future is undeniable. Form factors and functionality may evolve over time,
but it is clear that wearables will end up weaving into the very fabric of our lives.
55

Joanna Peña-Bickley
Global Chief Creative Ofﬁcer
Her iconic work for TV, viral videos, mobile apps and social media has been internationally
awarded and recognized. For her most recent project she is proud to have led the team for
the design of Citi Mobile® Lite, the first banking app for Apple Watch®.
Lorna Feeney  
Executive Creative Director
We exist at the intersection of business, technology and design. We think bigger than an agency
and more creatively than a consultancy with the power to integrate the whole system. We are
IBM Interactive Experience, 2015 Advertising Age’s largest digital agency network in the world.
We are a next generation services company dedicated to creating transformative ideas that get
our clients to the future ﬁrst.
Joanna is believer in magic, an arbiter of the new, and a
student of the interesting. She is a matchmaker between
customers and brands, such as Facebook, Pepsi, American
Express, Land Rover, MTV, Microsoft and Nokia. development includes working with boutique design firms, global advertising agencies,and
start-ups for clients like American Express, Comedy Central, Gilt Groupe, Janus Capital,
Citibank and Proctor & Gamble. At IBM iX, Lorna leads the growing design and creative
practice, driving excellence across all disciplines.
Lorna Feeney made her mark in 1995 as one of the founding
writers of GirlsonFilm.com, garnering rave reviews from the
LA Times and People, leading to its acquisition by Oxygen
Media. Lorna’s 20-year career in digital strategy and content
56
About IBM
Interactive Experience
About the Contributors

About the Contributors Cont’d
57
Adrian Franks
Design Director
Adrian’s big concept thinking and bold style is the product of
20 years in designing, advertising, and fine art for clients,
including Toyota, Florida’s Natural, Marriott, Coca-Cola, GM,
Macy’s, Buffalo Wild Wings, Walmart, U.S. Navy, U.S. Army,
U.S. Air Force, United States Marine Corp, 2010 U.S. Census, Bank of America, Marriott, CVS
Pharmacy, OpCo, Chrysler, AT&T, Home Depot, Citi Bank, and Publix Super Markets. Adrian
is the recipient of multiple awards, including the Gold and Bronze Addy, and was named in Ad
Age’s 2015 40 Under 40.
Alex Sinclair
Creative Director
Alex is a former reporter for The South China Morning Post
and has lived and worked in London, Hong Kong, and Tokyo.
She brings more than 20 years writing for magazines such as
Redbook, Cosmopolitan, Variety, and Adweek and crafting
strategic copy for clients including NYU School of Continuing & Professional Studies, Drexel,
Brooklyn Law School, American Express, Partners in Care, Philips Healthcare, Boston
Scientific, and Surescripts. She lives by Howard Gossage’s quote: “People don’t read ads…
they read what interests them, and sometimes it is an ad.”
Christopher Ian Reichel
Director User Experience
Shaton Winston
Copy Writer
Zach Kubert
Associate Creative Director
Paulette Chafe
Director, Experience Planning
Adrienne Matt
Director, Experience Architecture

Sources
Oculus
http://bit.ly/1ykyxgx
Fast Company
http://bit.ly/1x5Uv0T 
http://bit.ly/1E0tnUk
Avant
http://avegant.com
The Verge
FIN
http://finrobotics.com
Google Blog
http://bit.ly/1atLabd
Virgin Active
http://bit.ly/1qwxUMP
Mimo
http://mimobaby.com
58
Pixie Scientific
www.pixiescientific.com
T. Jacket
www.mytjacket.com
Trendhunter
http://bit.ly/1EUNIhV
http://bit.ly/1R9Ziuw
http://bit.ly/1Q6xmX8
http://bit.ly/1DOSlpL
Victoria Sowerby
http://bit.ly/1JvmbmB
Sensoria Fitness
www.sensoriafitness.com
Cnet.com
http://cnet.co/1qK2L2K
Wearable.com
http://bit.ly/155gkXo
http://bit.ly/1ykulgL
Apple
www.apple.com
Nymi
https://www.nymi.com/
Intelygenz
Slash Gear
http://bit.ly/1tMds7o
Lily Pad
http://lilypadarduino.org
Citi Bank
citi.us/1akxaTS
The Banker
http://bit.ly/1zjythK
The Financial Brand
http://bit.ly/1Cg9Te7
The Power Retail
http://bit.ly/1DOO99n
Smart Webzine
http://bit.ly/1AoXqDC
USA Today
Net Banker
bit.ly/1GMTWm1
Lechal
lechal.com
Cute Circuit
http://cutecircuit.com
Misfit
http://bit.ly/1ucxWGo
CNBC
cnb.cx/1qswPEN
Rebecca Minkoff
http://bit.ly/1JFGsJE
NYTimes
http://nyti.ms/1t387bI
Motorola
QBRACELET
https:/ www.qdesigns.co/
Tech Hive
http://bit.ly/1eJVkDf
Cuff
https://cuff.io/

Sources
http://bit.ly/1Dfffbf
Jeremy Rifkin
http://thethirdindustrialrevolution.com/
The Guardian:
http://bit.ly/1fe6kJl
WT:
http://bit.ly/1Jp6ptB
Retail touchpoint
http://bit.ly/1GXxpQF
Money
http://ti.me/1zKYiYs
PSFK
http://bit.ly/1dLnKTC
59
Pebble:
http://bit.ly/1bvTLNU
Harvard Business Review:
Wearables in the Workplace:
http://bit.ly/1DjRewz
Mashable
http://on.mash.to/1Lh9wUi
Misﬁt:
http://exm.nr/1eLrfSH
Wearable Technology:
http://bit.ly/1QjVKEM
The Future of Wearble Technology
by Tom Emmerich:
http://bit.ly/1IL3nC1
Visiongain:
http://bit.ly/1ACRRlg
Jawbone:
http://bit.ly/1c2D9xW
Virgin Wearables:
http://engt.co/1xqzahv

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