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A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.

This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.

The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.

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Designing Brand Breakthroughs In The Cognitive Era

  1. 1. IBM Interactive Experience Designing Brand Breakthroughs in the Cognitive Era IBM Interactive Experience @jojobickley For: AOL Data Summit Joanna Peña-Bickley Global Chief Creative Officer
  2. 2. IBM Interactive Experience IBM Interactive Experience Data Mapping a Revolution
  3. 3. IBM Interactive Experience Communication Mobility Energy The First Industrial Revolution IBM Interactive Experience
  4. 4. IBM Interactive Experience Communication Mobility Energy The Second Industrial Revolution IBM Interactive Experience
  5. 5. IBM Interactive Experience IBM Interactive Experience Be An Industrialist
  6. 6. IBM Interactive Experience IBM Interactive Experience Make a Market in Real-Time
  7. 7. IBM Interactive Experience IBM Interactive Experience Data That Powers the World
  8. 8. IBM Interactive Experience IBM Interactive Experience 1 Billion Searches 294 Billion Emails 230 Million Tweets 30+ Petabytes of data
  9. 9. IBM Interactive Experience IBM Interactive Experience Welcome to the Cognitive Era
  10. 10. IBM Interactive Experience IBM Interactive Experience • Paves the way for human engagement at the deepest level • Scales human expertise to a superpower • Puts intelligence into your products • Drives efficiency and lowers costs • Drives exploration and discovery
  11. 11. IBM Interactive Experience IBM Interactive Experience What’s the Price of Knowledge?
  12. 12. IBM Interactive Experience IBM Interactive Experience Make the Market
  13. 13. IBM Interactive Experience Design the Future Today IBM Interactive Experience

A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways. This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs. The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.

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