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Emerging Media

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Joanna Peña-Bickley
Joanna Peña-Bickley

The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.

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Emerging Media Presented By: Joanna Pena-Bickley VP, Interactive / Group Creative Director A Glance at Emerging Media & Consumer Promotions
The way it is: CONVERGENCE
con •ve rge [ k uh n- vurj ] verb, to tend to meet in a point or line; to incline toward each other, as lines that are not parallel
Convergence Is Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence Demands Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence Brings Lifestyle Media ,[object Object],[object Object]
Convergence Is A Lifestyle Approach
Dial-A-Donut / Free Coffee
Dial-A-Donut / Free Coffee ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dial-A-Donut / Free Coffee ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Midnight Gaming Championships
Midnight Gaming Championships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Midnight Gaming Championships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sports Space
Adidas Sports + MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Carat Fusion
Adidas Sports + MySpace ,[object Object],[object Object],[object Object]
Two-Day Sale
Target Two-Day Sale ,[object Object],[object Object]
Target Two-Day Sale ,[object Object],[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object]
Presented By: Joanna Pena-Bickley VP, Interactive / Group Creative Director Emerging Media CONTINUE THE CONVERSATION AT HTTP://JOANNAPENABICKLEY.TYPEPAD.COM A Glance at Emerging Media & Consumer Promotions

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