From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era. When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.

1. making magic
with IBM Watson
designing enchanting experiences
in the cognitive era
#Design #EnchantingExperiences powered by @IBMWatson

2. IBM
Interactive
Experience
2
Joanna Peña-Bickley
@jojobickley
I am a believer in magic, an arbiter of the
new, and a student of the interesting. I am a
designer on a mission to create beautifully
enchanting experiences.
Global Chief Creative Officer
IBM iX
#Design #EnchantingExperiences powered by @IBMWatson

3. IBM
Interactive
Experience
there is a unique dialog between
fiction and invention
3 #Design #EnchantingExperiences powered by @IBMWatson

4. IBM
Interactive
Experience
4
#Design #EnchantingExperiences powered by @IBMWatson

5. IBM
Interactive
Experience
outthink. outsmart. outdo.
5
#Design #EnchantingExperiences powered by @IBMWatson

6. IBM
Interactive
Experience
fighting the forces of chaos
6
in the
market
big data
in business
#Design #EnchantingExperiences powered by @IBMWatson

7. IBM
Interactive
Experience
APIs supercharge
our human talents
7
VisionData
Language
Speech
#Design #EnchantingExperiences powered by @IBMWatson

8. IBM
Interactive
Experience
give a mechanic x-ray vision
#Design #EnchantingExperiences powered by @IBMWatson

9. IBM
Interactive
Experience
give a doctor foresight
9
#Design #EnchantingExperiences powered by @IBMWatson

10. IBM
Interactive
Experience
give a chef
total recipe recall
10 #Design #EnchantingExperiences powered by @IBMWatson
https://www.ibmchefwatson.com/

11. IBM
Interactive
Experience
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give educators
telepathy
#Design #EnchantingExperiences powered by @IBMWatson

12. IBM
Interactive
Experience
12
36
Countries
50,000
Students
in Melbourne
5.5M
Citizens
in Singapore
4+
Languages
Learned by Watson
100
Universities
offering Watson courses
250
Partners
Powered by Watson
1.1M
Patients
at Bumrungrad
17
Industries
300
Wealth Professionals
With DBS Bank
#Design #EnchantingExperiences powered by @IBMWatson

13. IBM
Interactive
Experience
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#Design #EnchantingExperiences powered by @IBMWatson
Engagement Discovery Policy Decision Exploration
Reimagining the way
companies engage
with their employees
and customers.
Helping people discover
the next big
breakthrough.
Empowering businesses
and organizations
skillfully navigate
complex regulations,
protocols, legislation, and
policies.
Helping people make
better decisions and drive
business outcomes.
Helping people explore
and understand the
knowledge and insight
within their data.

14. IBM
Interactive
Experience
design innovations that
matter for the world
14
#Design #EnchantingExperiences powered by @IBMWatson

15. IBM
Interactive
Experience
make magic with watson
15
#Design #EnchantingExperiences powered by @IBMWatson
developer.ibm.com/watson

16. IBM
Interactive
Experience
thank you
16
@jojobickley
#Design #EnchantingExperiences powered by @IBMWatson