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The Internet of Things:
Designing for Magical
Moments of Truth
Presentation By:
Joanna Peña-Bickley 

Global Chief Creativ...
IBM
Interactive
Experience
2
Joanna Peña-Bickley
@jojobickley
I am a believer in magic, an arbiter of the
new, and a stude...
IBM
Interactive
Experience
What Is The Internet of Things?
3
The internet of Things is a network
of uniquely identifiable ...
IBM
Interactive
Experience
Why Is It Important?
4
The amount of
Internet of Things
(IoT) connections
is about to
explode.
...
IBM
Interactive
Experience
Why Is It Important?
5
While American
technology companies
are making lots of IoT
progress, Asi...
IBM
Interactive
Experience
Why Is It Important?
6
So what’s the worth
of all of these
connected things?
0
1
2
3
4
5
6
7
8
...
IBM
Interactive
Experience
Why Is It Important?
7
The potential market size is so
big because the IoT is about
increasing ...
IBM
Interactive
Experience
Next Industrial Revolution
8
The Zero Marginal Cost Society and
The Third Industrial Revolution.
#IoT
The Next Industrial
Revolution Is Here
https://www.youtube.com/watch?v=3xOK2aJ-0Js
IBM
Interactive
Experience
Interaction Design
Is Leading The Way
10
We are the prosumers creating
the physical and digital...
IBM
Interactive
Experience
IoT Market growth
11
the opportunity and
demand for interaction
designers to bring a
enchanted ...
IBM
Interactive
Experience
Who Is Using The IOT?
12
ConsumersEmployeesCities Governments
Small
Businesses
Industries
Mid-S...
IBM
Interactive
Experience
13
The last, best experience that 

anyone has anywhere becomes 

the minimum expectation for t...
IBM
Interactive
Experience
disenchanting experiences
14
Unplanned
Security Risks
Complex
Uses Cases
come from a bad design...
IBM
Interactive
Experience
15
disappointed users
IBM
Interactive
Experience
16
#IoT
#magic
https://www.youtube.com/watch?v=_wppM8ycod0
IBM
Interactive
Experience
17
#IoT
#magic
IBM
Interactive
Experience
#retail
#IoT
18
https://www.youtube.com/watch?v=Xp7s_kCHJS0
IBM
Interactive
Experience
19
#IoT
#magic
IBM
Interactive
Experience
20
#IoT
#Health
https://www.youtube.com/watch?v=2CNA2ucU5io
IBM
Interactive
Experience
21
#IoT
#magic
IBM
Interactive
Experience
Bluesmart
#travel
#IoT
The World's First
Smart Connected
22
IBM
Interactive
Experience
#travel
#IoT
23 https://www.youtube.com/watch?v=VJnvx7IhAmk
IBM
Interactive
Experience
24
today
IBM
Interactive
Experience
25
enchanted experiences
using data to discover unmet needs
IBM
Interactive
Experience
26
principle: design with data
Data Idea
Making
Sense
Experience
a Story
Insight
of the
past
&
...
IBM
Interactive
Experience
27
principle: think ambient
Ambient! Push Pull
enchanted experiences
IBM
Interactive
Experience
28
principle: make time real
what’s relevant now
5-8
second interactions
enchanted experiences
...
IBM
Interactive
Experience
Design For Magical Moments

Begins With The Right Tools
29
IBM
Interactive
Experience
Design For Magical Moments

Begins With The Right Tasks, Tools and Time
30
Design Tasks
1.Estab...
IBM
Interactive
Experience
From Paper to…Prototype
31
IBM
Interactive
Experience
From Paper to Prototype
32
IBM
Interactive
Experience
From Paper to…
33
November 2014
IBM
Interactive
Experience
…to Prototype…to
34
December 2014 - February 2015
IBM
Interactive
Experience
35
…to marketApril 24 2015
IBM
Interactive
Experience
Environments Designed To
36
Studios, Hives, Co-Working Spaces,ColLABs,
Incubators, Labs, Hives,...
IBM
Interactive
Experience
–Joanna Peña-Bickley // @jojobickley
“Designing for magical moments of truth has never been mor...
IBM
Interactive
Experience
Make Magic
38
Happy Co-Creating!
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Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

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The Internet of Things: Designing for Magical Moments of Truth

  1. 1. The Internet of Things: Designing for Magical Moments of Truth Presentation By: Joanna Peña-Bickley 
 Global Chief Creative Officer @jojobickley
  2. 2. IBM Interactive Experience 2 Joanna Peña-Bickley @jojobickley I am a believer in magic, an arbiter of the new, and a student of the interesting. I am a designer on a mission to create beautifully enchanting experiences. Global Chief Creative Officer IBM Interactive Experience
  3. 3. IBM Interactive Experience What Is The Internet of Things? 3 The internet of Things is a network of uniquely identifiable and interoperable objects connected by services over the Internet.
  4. 4. IBM Interactive Experience Why Is It Important? 4 The amount of Internet of Things (IoT) connections is about to explode. 0 10 20 30 40 50 60 2012 2013 2014 2015 2016 2017 2018 2019 2020 Total Internet of Things Connections (in billions) Source:  Cisco.   we are here
  5. 5. IBM Interactive Experience Why Is It Important? 5 While American technology companies are making lots of IoT progress, Asia currently has the most connections. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Asia Europe North America Latin America Africa Oceania Percentage of Machine-to-Machine Connections Source: GSMA.
  6. 6. IBM Interactive Experience Why Is It Important? 6 So what’s the worth of all of these connected things? 0 1 2 3 4 5 6 7 8 9 10 2013 2020 Internet of Things Market Size (in trillions of dollars) Source:  Cisco.  
  7. 7. IBM Interactive Experience Why Is It Important? 7 The potential market size is so big because the IoT is about increasing efficiency, as well as creating new profits. General Electric says that a 1% increase in efficiencies from the Industrial Internet (part of the IoT) will have huge savings. 0 10 20 30 40 50 60 70 80 90 100 Rail Aviation Healthcare Power Oil & Gas Savings from Industrial Internet Efficiencies (in billions of dollars) Source: GE.
  8. 8. IBM Interactive Experience Next Industrial Revolution 8 The Zero Marginal Cost Society and The Third Industrial Revolution.
  9. 9. #IoT The Next Industrial Revolution Is Here https://www.youtube.com/watch?v=3xOK2aJ-0Js
  10. 10. IBM Interactive Experience Interaction Design Is Leading The Way 10 We are the prosumers creating the physical and digital things that are able to create magic Interaction Designers Makers of Enchanted Expereinces
  11. 11. IBM Interactive Experience IoT Market growth 11 the opportunity and demand for interaction designers to bring a enchanted experiences to users has never been so high
  12. 12. IBM Interactive Experience Who Is Using The IOT? 12 ConsumersEmployeesCities Governments Small Businesses Industries Mid-Sized Businesses Big Businesses
  13. 13. IBM Interactive Experience 13 The last, best experience that 
 anyone has anywhere becomes 
 the minimum expectation for the 
 experiences they want everywhere. – Paul Papas, Global Leader, IBM Interactive Experience “ ”
  14. 14. IBM Interactive Experience disenchanting experiences 14 Unplanned Security Risks Complex Uses Cases come from a bad design Disconnected Data Sources + ( ) =
  15. 15. IBM Interactive Experience 15 disappointed users
  16. 16. IBM Interactive Experience 16 #IoT #magic https://www.youtube.com/watch?v=_wppM8ycod0
  17. 17. IBM Interactive Experience 17 #IoT #magic
  18. 18. IBM Interactive Experience #retail #IoT 18 https://www.youtube.com/watch?v=Xp7s_kCHJS0
  19. 19. IBM Interactive Experience 19 #IoT #magic
  20. 20. IBM Interactive Experience 20 #IoT #Health https://www.youtube.com/watch?v=2CNA2ucU5io
  21. 21. IBM Interactive Experience 21 #IoT #magic
  22. 22. IBM Interactive Experience Bluesmart #travel #IoT The World's First Smart Connected 22
  23. 23. IBM Interactive Experience #travel #IoT 23 https://www.youtube.com/watch?v=VJnvx7IhAmk
  24. 24. IBM Interactive Experience 24 today
  25. 25. IBM Interactive Experience 25 enchanted experiences using data to discover unmet needs
  26. 26. IBM Interactive Experience 26 principle: design with data Data Idea Making Sense Experience a Story Insight of the past & Foresight into the future Moments of Truth Human Experience enchanted experiences
  27. 27. IBM Interactive Experience 27 principle: think ambient Ambient! Push Pull enchanted experiences
  28. 28. IBM Interactive Experience 28 principle: make time real what’s relevant now 5-8 second interactions enchanted experiences data that motivates behavior change relevance glances motivators
  29. 29. IBM Interactive Experience Design For Magical Moments
 Begins With The Right Tools 29
  30. 30. IBM Interactive Experience Design For Magical Moments
 Begins With The Right Tasks, Tools and Time 30 Design Tasks 1.Establish A Commanders / Inventors Intent 2.Establish Hills 3.Data Informed Personas using social listening 4.Empathy Mapping 5.Idea Hackathons 1.Sketch the experience 2.List of Materials, data sources & connections 3.Prototype New Tools In Test 1.Paper, Glue, Markers and Scissors 2.Axure, Sketch, Keynote 3.3D Printers 4. For Mobile - Swift For Designers
  31. 31. IBM Interactive Experience From Paper to…Prototype 31
  32. 32. IBM Interactive Experience From Paper to Prototype 32
  33. 33. IBM Interactive Experience From Paper to… 33 November 2014
  34. 34. IBM Interactive Experience …to Prototype…to 34 December 2014 - February 2015
  35. 35. IBM Interactive Experience 35 …to marketApril 24 2015
  36. 36. IBM Interactive Experience Environments Designed To 36 Studios, Hives, Co-Working Spaces,ColLABs, Incubators, Labs, Hives, Etc.
  37. 37. IBM Interactive Experience –Joanna Peña-Bickley // @jojobickley “Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.” 37
  38. 38. IBM Interactive Experience Make Magic 38 Happy Co-Creating!
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Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

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