SlideShare une entreprise Scribd logo
1  sur  21
Télécharger pour lire hors ligne
B E L I E V E I T !
W H Y ? We a re a t t h e i n t e r s e c t i o n o f h i g h t e c h n o l o g y
a n d h i g h a r t . W i t h t h e a d v e n t o f 3 D p r i n t e r s , s o c i a l ,
m o b i l e , w e a r a b l e s , c l o u d , a n d a n a l y t i c s w e ’ v e
re a c h e d a t h r i l l i n g m o m e n t o f b e i n g a b l e t o c a p t u re
e m o t i o n a n d e x p e r i e n c e b y b r i n g i n g d e s i g n a n d
t e c h n o l o g y t o g e t h e r. We ’ re t u r n i n g n u m b e r s i n t o
s t o r i e s ; s t o r i e s t h a t re s o n a t e , t h a t w e l i v e , w e t e l l ,
w e i m a g i n e , w e b e l i e v e i n . T h e o l d w o r l d i s g o n e a n d
t h e n e w w o r l d i s i n v e n t i n g i t s e l f . We ’ re a l l w r i t i n g
t h e s t o r y o f t h e f u t u re t o g e t h e r w i t h o n e e q u a t i o n :
B U S I N E S S + D E S I G N + T E C H N O L O G Y = E M O T I O N : - )
# W E B E L I E V E
T H E M E :
T H E M E :
I t ’s t h e a g e o l d c o n c e p t o f a p a r a d e o f
p e o p l e g o i n g f ro m t o w n t o t o w n ( s t u d i o t o
s t u d i o ) c e l e b r a t i n g a n e n e rg e t i c , m a g i c a l
e x p e r i e n c e . T h i s e v e n t i s r a l l y i n g p e o p l e w h o
a re I B M i X b e l i e v e r s b u t j u s t a s i m p o r t a n t , i t
w i l l p u l l i n t h e n o n - b e l i e v e r s a n d s h o w t h e m
t h a t t h e re i s s o m e t h i n g n e w o n t h e h o r i z o n
— t h a t d a t a h a s t h e p o w e r t o d e l i v e r t h e
m o s t u n i q u e a n d m e a n i n g f u l e x p e r i e n c e s .
N u m b e r s d o n ’t l i e , a r t c a n m a k e y o u c r y,
a n d t e c h n o l o g y h a s t h e p o w e r t o m a k e b o t h
o f t h o s e s t a t e m e n t s re a l i n n e w a n d e x c i t i n g
w a y s . I f y o u b e l i e v e t h a t , t h e n y o u m u s t
a l s o b e l i e v e t h a t … .
… . D ATA C A N D A N C E
… N U M B E R S H AV E A S O U L
… P I X E L S H AV E A P U L S E
… S TAT I S T I C S C A N S I N G
… M E T R I C S B E C O M E M E A N I N G
… T E C H N O L O G Y C A N TA L K
… A L G O R I T H M S C A N B E A RT
… H A P T I C H A S A H E A RT
… A N A LY T I C S D R I V E H U M A N A C T I O N
… R E A L - T I M E D ATA B R I N G S U N R E A L R E S U LT S
… I N F O R M AT I O N T R A N S F O R M S I N T O I N S I G H T
… D ATA T H AT D E L I V E R S D A V I N C I
… C O M P U TAT I O N S T H AT C O N N E C T Y O U
T O C O C O C H A N E L
W H AT ? J o i n u s f o r a s e r i e s o f o n e - o f - k i n d c e l e b r a t i o n s a t
t h e i n t e r s e c t i o n o f b i g b u s i n e s s , h i g h a r t a n d h i g h t e c h
w h e re S t e p h e n H a w k i n g w o u l d b e h a n g i n g o u t w i t h D a m i e n
H i r s t f o r a h e a d y c o c k t a i l o r s e v e r a l .
W H E N ? A p r i l 2 3 rd , 2 0 1 5 6 P M
W H E R E ? B o w e r y E l e c t r i c ( F o r m e r l y t h e R e m o t e L o u n g e )
3 2 7 B o w e r y, N Y N Y 

H T T P : / / W W W. T H E B O W E RY E L E C T R I C . C O M /
T H E I N T E R A C T I V E E X P E R I E N C E C H A S E R :
I f y o u b e l i e v e m e a n i n g f u l e x p e r i e n c e s c o m e f ro m t h e
c o m b i n a t i o n o f h i g h t e c h n o l o g y a n d h i g h a r t t h e n
R S V P t o t h i s i n v i t e w i t h y o u r t a k e o n t h a t e q u a t i o n .
I B E L I E V E T H AT… .
D ATA T H AT C A N
B Y T E S T H AT
W E A R A B L E S C A N
C l i c k h e re t o h e a r t h e R E V I VA L P L A Y L I S T 

o n S p o t i f y
G O ! ! ! > > >
S O U N D T R A C K

Contenu connexe

Plus de Joanna Peña-Bickley

Design 2020 - Ingenuity In The Key of Industry
Design 2020 - Ingenuity In The Key of IndustryDesign 2020 - Ingenuity In The Key of Industry
Design 2020 - Ingenuity In The Key of IndustryJoanna Peña-Bickley
 
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...Joanna Peña-Bickley
 
Making Magic with Ai - Cannes Lions 2017
Making Magic with Ai - Cannes Lions 2017Making Magic with Ai - Cannes Lions 2017
Making Magic with Ai - Cannes Lions 2017Joanna Peña-Bickley
 
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...Joanna Peña-Bickley
 
Open Mic Monday - Beautiful Evidence
Open Mic Monday - Beautiful EvidenceOpen Mic Monday - Beautiful Evidence
Open Mic Monday - Beautiful EvidenceJoanna Peña-Bickley
 
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...Joanna Peña-Bickley
 
5 Things You Should Experience This Week: 4.13.2015
5 Things You Should Experience This Week: 4.13.20155 Things You Should Experience This Week: 4.13.2015
5 Things You Should Experience This Week: 4.13.2015Joanna Peña-Bickley
 
Five Things You Should Experience This Week: 3.9.2015 #OpenMicMondays
Five Things You Should Experience This Week: 3.9.2015  #OpenMicMondaysFive Things You Should Experience This Week: 3.9.2015  #OpenMicMondays
Five Things You Should Experience This Week: 3.9.2015 #OpenMicMondaysJoanna Peña-Bickley
 
Five Things You Should Experience This Week: 1.5.2015
Five Things You Should Experience This Week: 1.5.2015Five Things You Should Experience This Week: 1.5.2015
Five Things You Should Experience This Week: 1.5.2015Joanna Peña-Bickley
 
Five Things You Should Experience This Week: 12.1.14
Five Things You Should Experience This Week: 12.1.14Five Things You Should Experience This Week: 12.1.14
Five Things You Should Experience This Week: 12.1.14Joanna Peña-Bickley
 
Five Things You Should Experience This Week: 11.24.14
Five Things You Should Experience This Week: 11.24.14Five Things You Should Experience This Week: 11.24.14
Five Things You Should Experience This Week: 11.24.14Joanna Peña-Bickley
 
Five Things You Should Experience This Week: 10.20.14
Five Things You Should Experience This Week: 10.20.14 Five Things You Should Experience This Week: 10.20.14
Five Things You Should Experience This Week: 10.20.14 Joanna Peña-Bickley
 
Five Things You Should Experience This Week: 10.27.14
Five Things You Should Experience This Week: 10.27.14Five Things You Should Experience This Week: 10.27.14
Five Things You Should Experience This Week: 10.27.14Joanna Peña-Bickley
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
 
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel BriefRe-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel BriefJoanna Peña-Bickley
 

Plus de Joanna Peña-Bickley (20)

4D Design & The Mirror World
4D Design & The Mirror World4D Design & The Mirror World
4D Design & The Mirror World
 
Design 2020 - Ingenuity In The Key of Industry
Design 2020 - Ingenuity In The Key of IndustryDesign 2020 - Ingenuity In The Key of Industry
Design 2020 - Ingenuity In The Key of Industry
 
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in...
 
Making Magic with Ai - Cannes Lions 2017
Making Magic with Ai - Cannes Lions 2017Making Magic with Ai - Cannes Lions 2017
Making Magic with Ai - Cannes Lions 2017
 
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...
 
Open Mic Monday - Beautiful Evidence
Open Mic Monday - Beautiful EvidenceOpen Mic Monday - Beautiful Evidence
Open Mic Monday - Beautiful Evidence
 
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...
Making Magic with IBM Watson - Designing Enchanting Experiences 
In The Cogni...
 
IBMiX: Reinventing The Wheel
IBMiX: Reinventing The Wheel IBMiX: Reinventing The Wheel
IBMiX: Reinventing The Wheel
 
IBMiX: Ready-To-Wear The Future
IBMiX: Ready-To-Wear The FutureIBMiX: Ready-To-Wear The Future
IBMiX: Ready-To-Wear The Future
 
5 Things You Should Experience This Week: 4.13.2015
5 Things You Should Experience This Week: 4.13.20155 Things You Should Experience This Week: 4.13.2015
5 Things You Should Experience This Week: 4.13.2015
 
Five Things You Should Experience This Week: 3.9.2015 #OpenMicMondays
Five Things You Should Experience This Week: 3.9.2015  #OpenMicMondaysFive Things You Should Experience This Week: 3.9.2015  #OpenMicMondays
Five Things You Should Experience This Week: 3.9.2015 #OpenMicMondays
 
Five Things You Should Experience This Week: 1.5.2015
Five Things You Should Experience This Week: 1.5.2015Five Things You Should Experience This Week: 1.5.2015
Five Things You Should Experience This Week: 1.5.2015
 
Five Things You Should Experience This Week: 12.1.14
Five Things You Should Experience This Week: 12.1.14Five Things You Should Experience This Week: 12.1.14
Five Things You Should Experience This Week: 12.1.14
 
Five Things You Should Experience This Week: 11.24.14
Five Things You Should Experience This Week: 11.24.14Five Things You Should Experience This Week: 11.24.14
Five Things You Should Experience This Week: 11.24.14
 
Five Things You Should Experience This Week: 10.20.14
Five Things You Should Experience This Week: 10.20.14 Five Things You Should Experience This Week: 10.20.14
Five Things You Should Experience This Week: 10.20.14
 
Five Things You Should Experience This Week: 10.27.14
Five Things You Should Experience This Week: 10.27.14Five Things You Should Experience This Week: 10.27.14
Five Things You Should Experience This Week: 10.27.14
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.
 
Healthcare.gov Platform Review
Healthcare.gov Platform ReviewHealthcare.gov Platform Review
Healthcare.gov Platform Review
 
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel BriefRe-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief
 
The Future of Retailing
The Future of RetailingThe Future of Retailing
The Future of Retailing
 

The Revival

  • 1.
  • 2. B E L I E V E I T ! W H Y ? We a re a t t h e i n t e r s e c t i o n o f h i g h t e c h n o l o g y a n d h i g h a r t . W i t h t h e a d v e n t o f 3 D p r i n t e r s , s o c i a l , m o b i l e , w e a r a b l e s , c l o u d , a n d a n a l y t i c s w e ’ v e re a c h e d a t h r i l l i n g m o m e n t o f b e i n g a b l e t o c a p t u re e m o t i o n a n d e x p e r i e n c e b y b r i n g i n g d e s i g n a n d t e c h n o l o g y t o g e t h e r. We ’ re t u r n i n g n u m b e r s i n t o s t o r i e s ; s t o r i e s t h a t re s o n a t e , t h a t w e l i v e , w e t e l l , w e i m a g i n e , w e b e l i e v e i n . T h e o l d w o r l d i s g o n e a n d t h e n e w w o r l d i s i n v e n t i n g i t s e l f . We ’ re a l l w r i t i n g t h e s t o r y o f t h e f u t u re t o g e t h e r w i t h o n e e q u a t i o n : B U S I N E S S + D E S I G N + T E C H N O L O G Y = E M O T I O N : - ) # W E B E L I E V E
  • 3. T H E M E :
  • 4. T H E M E : I t ’s t h e a g e o l d c o n c e p t o f a p a r a d e o f p e o p l e g o i n g f ro m t o w n t o t o w n ( s t u d i o t o s t u d i o ) c e l e b r a t i n g a n e n e rg e t i c , m a g i c a l e x p e r i e n c e . T h i s e v e n t i s r a l l y i n g p e o p l e w h o a re I B M i X b e l i e v e r s b u t j u s t a s i m p o r t a n t , i t w i l l p u l l i n t h e n o n - b e l i e v e r s a n d s h o w t h e m t h a t t h e re i s s o m e t h i n g n e w o n t h e h o r i z o n — t h a t d a t a h a s t h e p o w e r t o d e l i v e r t h e m o s t u n i q u e a n d m e a n i n g f u l e x p e r i e n c e s .
  • 5. N u m b e r s d o n ’t l i e , a r t c a n m a k e y o u c r y, a n d t e c h n o l o g y h a s t h e p o w e r t o m a k e b o t h o f t h o s e s t a t e m e n t s re a l i n n e w a n d e x c i t i n g w a y s . I f y o u b e l i e v e t h a t , t h e n y o u m u s t a l s o b e l i e v e t h a t … .
  • 6. … . D ATA C A N D A N C E
  • 7. … N U M B E R S H AV E A S O U L
  • 8. … P I X E L S H AV E A P U L S E
  • 9. … S TAT I S T I C S C A N S I N G
  • 10. … M E T R I C S B E C O M E M E A N I N G
  • 11. … T E C H N O L O G Y C A N TA L K
  • 12. … A L G O R I T H M S C A N B E A RT
  • 13. … H A P T I C H A S A H E A RT
  • 14. … A N A LY T I C S D R I V E H U M A N A C T I O N
  • 15. … R E A L - T I M E D ATA B R I N G S U N R E A L R E S U LT S
  • 16. … I N F O R M AT I O N T R A N S F O R M S I N T O I N S I G H T
  • 17. … D ATA T H AT D E L I V E R S D A V I N C I
  • 18. … C O M P U TAT I O N S T H AT C O N N E C T Y O U T O C O C O C H A N E L
  • 19. W H AT ? J o i n u s f o r a s e r i e s o f o n e - o f - k i n d c e l e b r a t i o n s a t t h e i n t e r s e c t i o n o f b i g b u s i n e s s , h i g h a r t a n d h i g h t e c h w h e re S t e p h e n H a w k i n g w o u l d b e h a n g i n g o u t w i t h D a m i e n H i r s t f o r a h e a d y c o c k t a i l o r s e v e r a l . W H E N ? A p r i l 2 3 rd , 2 0 1 5 6 P M W H E R E ? B o w e r y E l e c t r i c ( F o r m e r l y t h e R e m o t e L o u n g e ) 3 2 7 B o w e r y, N Y N Y 
 H T T P : / / W W W. T H E B O W E RY E L E C T R I C . C O M /
  • 20. T H E I N T E R A C T I V E E X P E R I E N C E C H A S E R : I f y o u b e l i e v e m e a n i n g f u l e x p e r i e n c e s c o m e f ro m t h e c o m b i n a t i o n o f h i g h t e c h n o l o g y a n d h i g h a r t t h e n R S V P t o t h i s i n v i t e w i t h y o u r t a k e o n t h a t e q u a t i o n . I B E L I E V E T H AT… . D ATA T H AT C A N B Y T E S T H AT W E A R A B L E S C A N
  • 21. C l i c k h e re t o h e a r t h e R E V I VA L P L A Y L I S T 
 o n S p o t i f y G O ! ! ! > > > S O U N D T R A C K