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Challenges ahead
Digital changes everything
Hyperisland kna (mc en)
Social changes everything
   Two sessions on man and machine
Basically me...
• Senior advisor in all things internet and media
  • Some call me a social media therapist. CEO whisperer (with five CEO:s,
    all from Swedens top-25 largest corporations on my current roster)
• Business angel and investor
  • in early stage tech startups likeVideoplaza, Planeto and more. Ranked
    #14 when the Telegraph picked ”The 100 most influential technology
    investors in Europe”
• I write, lecture, speak, facilitate...
• at least 50% pro bono
Hyperisland kna (mc en)
The future of business is
       letting go
Hyperisland kna (mc en)
”We’ve deleted the rogue tweet but rest
  assured the Red Cross is sober and
      we’ve confiscated the keys”
”While we’re a 130-year-old humanitarian organization, we’re
also made of up human beings. Thanks for not only getting that
but for turning our faux pas into something good”

”You immediately embraced this mix-up and many of you have
pledged donations to the Red Cross.”
Hyperisland kna (mc en)
4 years old
50% of the swe population is internet users @ age 4
Hyperisland kna (mc en)
We wake up to a new world
      ... everyday
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
I don’t know better
– but I might know different...
Hyperisland kna (mc en)
Hyperisland kna (mc en)
”What we have to learn to do,
    we learn by doing.”
   It's not a lesson to be learned
          – it's a life to live
The only constant is change
       and change starts here
Chapter [n]
   change
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
iTunes - 7 yrs
AppStore - 2.5 yrs
The universe is probably littered with the one-planet graves of
cultures which made the sensible economic decision that there’s
no good reason to go into space--each discovered, studied, and
remembered by the ones who made the irrational decision.
Hyperisland kna (mc en)
Get Darwin
It is not the strongest of the
species that survive
nor the most intelligent
but the one
most responsive to change
”an industry too big to
bend is bound to break”
Philip Meyer:
”The last reader recycles the last
     printed paper in 2040”
   ”– April 2040, to be exact”
The early bird gets the worm
But the second mouse gets the cheese
Hyperisland kna (mc en)
Hyperisland kna (mc en)
N OW YOU !




Walk and think
 • You’re the green dot on... ?



       • think about it
       • put a green post-it on your fish
       • share
Chapter [n]
  one machine
”Predicting the next 5,000 days of the web”
”One machine”
1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data
6 billion ”HB”
The only thing we know
   for sure about the
future is that we will be
      wrong!
” I’m old enough to know a lot of things
from life experience.

I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.

And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
N OW YOU !




Walk and talk
 • Are you a part of ”the one”?
 • What good comes out of it?
 • or is there a problem...?
       •   1 min personal (reflection)
       •   9 min in group (2-3ppl/group)
       •   Share insights
       •   Discussion
Chapter [n]
 the 100% human
10 0 % HU MAN




What 100%?
• Always on - offline merges with online
  • Except when in London...
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
  - everything is a conversation
WO R K V S L I FE




boring vs fun
FO UR STE P S, FOR R E AL




Four steps towards 100%
 • You are your identity
 • You are your network
 • You are internet
 • You don't care. Kind of.
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY




Bloggs, youtube, flickr, ”old sites” etc...
.me
M Y M ISSION




Help businesses make money tomorrow
M Y OTH E R M ISSION
Hyperisland kna (mc en)
MY W ORL D
M Y R E AL TAG L I N E




       Those who say that it cannot be done
should get out of the way of those who are doing it!
M Y ATT I TUDE


    When I get sad
I stop being sad and be
   AWESOME instead
M Y F AM IL Y
My digital hub
Traditional media on me
Words
Images
Video
Looong videos
Live...
Presentations
2 . N E TWO R K




the social graph...
2 . N E TWO R K




... it's people
2 . N E TWO R K




social knots
2 . N E TWO R K




and it always has been...
M AKE ME N TA L N OTE




content isn't king,
 conversation is
 content is just the stuff
      we talk about
2 . N E TWO R K
2 . N E TWO R K




”We aren’t simply projecting
 identity, we’re creating it.”
                      Renny Gleeson @ TED
3 . YO U A RE I NTE R N E T




Sharing is caring
3 . YO U A RE I NTE R N E T




Creating identity...
3 . YO U A RE IN TE R NE T




The volume...
 • 1 billion objects added every day (facebook)
 • 2 billion ”likes”
 • 50% by phone
 • 32 hrs video / every minute (Youtube)
 • and so on...
3 . YO U A RE IN TE R NE T




01:44 am
3 . YO U A RE I NTE R N E T
.me
Sharing is caring
Time
Place
Place in realtime
DNA
Creditcards
The images of me (ouch)
You can not control
– but you can dominate ;)
 (take part, provide, be generous, discuss)
3 . YO U A RE IN TE R NE T




http://jardenberg.se/live
3 . YO U A RE I NTE R N E T




Transparency vs. integrity
3 . YO U A RE I NTE R N E T




Transparency vs. integrity
3 . YO U A RE I NTE R N E T




”It's not information overload
       it's filter failure”
               Clay Shirky @ Here comes everybody
3 . YO U A RE I NTE R N E T
3 . YO U A RE I NTE R N E T




transparency by proxy
3 . YO U AR E IN TE R NE T
3 . DU ÄR IN TE R NE T
4 . YO U D ON 'T C ARE




The geeks don't rule
4 . YO U D ON 'T C ARE




Ubiqutuous
4 . YOU DO N 'T C ARE




”One machine”
4 . YO U D ON 'T C ARE




A new look at knowledge
4 . YO U D ON 'T C ARE




It all comes together
4 . YOU DO N 'T C ARE




It's a new way
4 . YOU DO N 'T C ARE




and we really don't care
4 . YOU DO N 'T C ARE
4 . YOU DO N 'T C ARE




like electricity in the wall or water in the tap
FO UR STE P S, FOR R E AL




Four steps towards 100%
 • You are your identity
 • You are your network
 • You are internet
 • You don't care. Kind of.
10 0 % HU MAN




What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
  - everything is a conversation
Hyperisland kna (mc en)
Chapter [n]
 and now what?
Hyperisland kna (mc en)
Hyperisland kna (mc en)
TH E F UTUR E IS YOU M OM
Google: ”relevance”
  Facebook: ”relations”
     Twitter: ”realtime”
 Amazon: ”one machine”
Apple: ”many windows;)”
Hyperisland kna (mc en)
No excuse for ignorance - ”lmgtfy”
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Avoid the big #FAIL
Go for the ”easy” #WIN
Klydda inte!
[ How we in Skåne say: ”Keep it simple, stupid” ]
Strive to incorporate
  online and social media
into all everyday operations
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Hyperisland kna (mc en)
Be honest and do good shit!
ST AY CON N EC TE D




Be honest and do good shit!
       http://jardenberg.se
        http://mindpark.se
              @jocke
     joakim@jardenberg.com
         +46 735 187700
THE END
O HH , TH E LON DON E XCUSE
Where there is joy, curiosity, a
      sense of opportunity,
determination and smart people
 taking collaborative babysteps
      – things will be good!
           #lifeisgood
Hyperisland kna (mc en)
Hyperisland kna (mc en)
”the future of business is
        letting go”
N OW YOU !




Talk on...
 • What will YOU do?
 • Roadbumps? Babysteps?
 • Under your skin...
      •   2 min personal reflection
      •   8 min in group (3ppl/group)
      •   Share insights
      •   Discussion
N OW YOU !




Talk on...
 • Impact on brands?
 • Fun or fear / friend or foe?
 • Transparency vs Integrity?
 • The new persona - The new brand?
      •   2 min personal reflection
      •   8 min in group (3ppl/group)
      •   Share insights
      •   Discussion

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Hyperisland kna (mc en)

  • 3. Social changes everything Two sessions on man and machine
  • 4. Basically me... • Senior advisor in all things internet and media • Some call me a social media therapist. CEO whisperer (with five CEO:s, all from Swedens top-25 largest corporations on my current roster) • Business angel and investor • in early stage tech startups likeVideoplaza, Planeto and more. Ranked #14 when the Telegraph picked ”The 100 most influential technology investors in Europe” • I write, lecture, speak, facilitate... • at least 50% pro bono
  • 6. The future of business is letting go
  • 8. ”We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys” ”While we’re a 130-year-old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good” ”You immediately embraced this mix-up and many of you have pledged donations to the Red Cross.”
  • 10. 4 years old 50% of the swe population is internet users @ age 4
  • 12. We wake up to a new world ... everyday
  • 16. I don’t know better – but I might know different...
  • 19. ”What we have to learn to do, we learn by doing.” It's not a lesson to be learned – it's a life to live
  • 20. The only constant is change and change starts here
  • 21. Chapter [n] change
  • 28. iTunes - 7 yrs
  • 30. The universe is probably littered with the one-planet graves of cultures which made the sensible economic decision that there’s no good reason to go into space--each discovered, studied, and remembered by the ones who made the irrational decision.
  • 33. It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
  • 34. ”an industry too big to bend is bound to break”
  • 35. Philip Meyer: ”The last reader recycles the last printed paper in 2040” ”– April 2040, to be exact”
  • 36. The early bird gets the worm But the second mouse gets the cheese
  • 39. N OW YOU ! Walk and think • You’re the green dot on... ? • think about it • put a green post-it on your fish • share
  • 40. Chapter [n] one machine
  • 41. ”Predicting the next 5,000 days of the web”
  • 43. 1 HB (Human brain) • 1.2 billion PC / 2.7 billion cellphones • 60 trillion links • 246 exabytes data
  • 45. The only thing we know for sure about the future is that we will be wrong!
  • 46. ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
  • 57. N OW YOU ! Walk and talk • Are you a part of ”the one”? • What good comes out of it? • or is there a problem...? • 1 min personal (reflection) • 9 min in group (2-3ppl/group) • Share insights • Discussion
  • 58. Chapter [n] the 100% human
  • 59. 10 0 % HU MAN What 100%? • Always on - offline merges with online • Except when in London... • Work vs spare time turns boring vs fun • Personal turns public • Man | machine and we’re living by numbers... • Everyone has superpowers and - everything is a conversation
  • 60. WO R K V S L I FE boring vs fun
  • 61. FO UR STE P S, FOR R E AL Four steps towards 100% • You are your identity • You are your network • You are internet • You don't care. Kind of.
  • 62. 1. ID E NT I TY
  • 63. 1. ID E NT I TY
  • 64. 1. ID E NT I TY
  • 65. 1. ID E NT I TY
  • 66. 1. ID E NT I TY Bloggs, youtube, flickr, ”old sites” etc...
  • 67. .me
  • 68. M Y M ISSION Help businesses make money tomorrow
  • 69. M Y OTH E R M ISSION
  • 71. MY W ORL D
  • 72. M Y R E AL TAG L I N E Those who say that it cannot be done should get out of the way of those who are doing it!
  • 73. M Y ATT I TUDE When I get sad I stop being sad and be AWESOME instead
  • 74. M Y F AM IL Y
  • 77. Words
  • 79. Video
  • 83. 2 . N E TWO R K the social graph...
  • 84. 2 . N E TWO R K ... it's people
  • 85. 2 . N E TWO R K social knots
  • 86. 2 . N E TWO R K and it always has been...
  • 87. M AKE ME N TA L N OTE content isn't king, conversation is content is just the stuff we talk about
  • 88. 2 . N E TWO R K
  • 89. 2 . N E TWO R K ”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
  • 90. 3 . YO U A RE I NTE R N E T Sharing is caring
  • 91. 3 . YO U A RE I NTE R N E T Creating identity...
  • 92. 3 . YO U A RE IN TE R NE T The volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
  • 93. 3 . YO U A RE IN TE R NE T 01:44 am
  • 94. 3 . YO U A RE I NTE R N E T
  • 95. .me
  • 97. Time
  • 98. Place
  • 100. DNA
  • 102. The images of me (ouch)
  • 103. You can not control – but you can dominate ;) (take part, provide, be generous, discuss)
  • 104. 3 . YO U A RE IN TE R NE T http://jardenberg.se/live
  • 105. 3 . YO U A RE I NTE R N E T Transparency vs. integrity
  • 106. 3 . YO U A RE I NTE R N E T Transparency vs. integrity
  • 107. 3 . YO U A RE I NTE R N E T ”It's not information overload it's filter failure” Clay Shirky @ Here comes everybody
  • 108. 3 . YO U A RE I NTE R N E T
  • 109. 3 . YO U A RE I NTE R N E T transparency by proxy
  • 110. 3 . YO U AR E IN TE R NE T
  • 111. 3 . DU ÄR IN TE R NE T
  • 112. 4 . YO U D ON 'T C ARE The geeks don't rule
  • 113. 4 . YO U D ON 'T C ARE Ubiqutuous
  • 114. 4 . YOU DO N 'T C ARE ”One machine”
  • 115. 4 . YO U D ON 'T C ARE A new look at knowledge
  • 116. 4 . YO U D ON 'T C ARE It all comes together
  • 117. 4 . YOU DO N 'T C ARE It's a new way
  • 118. 4 . YOU DO N 'T C ARE and we really don't care
  • 119. 4 . YOU DO N 'T C ARE
  • 120. 4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap
  • 121. FO UR STE P S, FOR R E AL Four steps towards 100% • You are your identity • You are your network • You are internet • You don't care. Kind of.
  • 122. 10 0 % HU MAN What 100%? • Always on - offline merges with online • Work vs spare time turns boring vs fun • Personal turns public • Man | machine and we’re living by numbers... • Everyone has superpowers and - everything is a conversation
  • 124. Chapter [n] and now what?
  • 127. TH E F UTUR E IS YOU M OM
  • 128. Google: ”relevance” Facebook: ”relations” Twitter: ”realtime” Amazon: ”one machine” Apple: ”many windows;)”
  • 130. No excuse for ignorance - ”lmgtfy”
  • 134. Avoid the big #FAIL Go for the ”easy” #WIN
  • 135. Klydda inte! [ How we in Skåne say: ”Keep it simple, stupid” ]
  • 136. Strive to incorporate online and social media into all everyday operations
  • 140. Be honest and do good shit!
  • 141. ST AY CON N EC TE D Be honest and do good shit! http://jardenberg.se http://mindpark.se @jocke joakim@jardenberg.com +46 735 187700
  • 143. O HH , TH E LON DON E XCUSE
  • 144. Where there is joy, curiosity, a sense of opportunity, determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
  • 147. ”the future of business is letting go”
  • 148. N OW YOU ! Talk on... • What will YOU do? • Roadbumps? Babysteps? • Under your skin... • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion
  • 149. N OW YOU ! Talk on... • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - The new brand? • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion