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How Different Types of Online Advertising Support Business Needs

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Description of the various types of online advertising with examples

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Types of Advertising Supported by the Internet… … And How this Advertising Supports the Needs of Different Types of Business Jodie Josey April 2009
Outline of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs of Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Business ,[object Object],[object Object],[object Object]
Types of Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Online Advertising - Paid Advertising ,[object Object],[object Object],[object Object],i
Types of Online Advertising - Paid Advertising ,[object Object],[object Object],[object Object],i
Types of Online Advertising - Paid Advertising ,[object Object],[object Object],[object Object]
Types of Online Advertising - Paid Advertising ,[object Object],[object Object],[object Object]
Types of Online Advertising - Paid Advertising ,[object Object],[object Object]
Types of Online Advertising - Paid Advertising ,[object Object],[object Object]
Types of Online Advertising - “Free” Advertising ,[object Object],[object Object],[object Object]
Types of Online Advertising - “Free” Advertising ,[object Object],[object Object],[object Object]
Types of Online Advertising - “Free” Advertising ,[object Object],[object Object],[object Object]
Types of Online Advertising - “Free” Advertising ,[object Object],[object Object],[object Object]
Relating the Types of Advertising to the Different Types of Online Business - Virtual Storefront ,[object Object]
Relating the Types of Advertising to the Different Types of Online Business - Virtual Storefront ,[object Object],[object Object]
- Information brokers ,[object Object],[object Object]
- Information brokers ,[object Object],[object Object],[object Object]
- Transaction brokers ,[object Object],[object Object]
- Transaction brokers ,[object Object],[object Object],[object Object]
- Online marketplace ,[object Object],[object Object]
- Online marketplace ,[object Object],[object Object],[object Object],Generates traffic for www.GraysOnline.com.au Generates revenue for www.RealEstate.com.au
- Content provider ,[object Object],[object Object]
- Content provider ,[object Object],[object Object],[object Object]
- Virtual community ,[object Object],[object Object]
- Virtual community ,[object Object],[object Object],[object Object]
Benefits of Online Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object]

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How Different Types of Online Advertising Support Business Needs

  • 1. Types of Advertising Supported by the Internet… … And How this Advertising Supports the Needs of Different Types of Business Jodie Josey April 2009
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