SlideShare une entreprise Scribd logo
1  sur  55
Télécharger pour lire hors ligne
INTERNET OF THINGS & THE 
FUTURE OF MARKETING
CHAPTER 1: 
A QUICK RECAP – 
THE INTERNET OF THINGS
The Internet of Things is Here 
Number of Connected Devices (in billions) 
@JoeGriffin #MIMASummit
The Internet Of Things is Here 
Global Market Size (in trillions) IOT Usage 
@JoeGriffin #MIMASummit 
Study by Acquity/Accenture
Everything is connected 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
Home Wink: Connected home 
Health 
Entertainment 
& Activity 
LED light bulb 
BloomSky: Smart 
WeatherCam 
In.Sight: HD baby 
monitor 
KISI: Smarthome entry 
system 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
Harmony Living Home: 
Home automation controller 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
Lapka BAM: Breath 
Alcohol Monitor 
VESSYL: Connected 
cup 
PulseOn: Heart rate 
monitoring 
BlueAnatomy: 
Bluetooth smart scale 
Jawbone: Fitness 
tracker 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ 
Harmony Living Home: 
Home automation controller 
Applewatch: 
Interactive watch 
Chromecast: Connect 
your TV to other devices 
runScribe: Wearable for 
the data driven athlete 
Zepp: Analyze your 
swing 
@JoeGriffin #MIMASummit
The Mobile Connection 
Smartphone Owners Mobile Usage 
62.6 
92.8 
122.0 
144.5 
163.9 
180.0 
160.0 
140.0 
120.0 
100.0 
80.0 
60.0 
40.0 
20.0 
0.0 
2010 2011 2012 2013 2014 
US Smartphone Users (millions) 
0:24 
0:48 
1:35 
2:19 
2:51 
3:21 
2:52 
2:24 
1:55 
1:26 
0:57 
0:28 
0:00 
2010 2011 2012 2013 2014 
Time on Smartphones Per Day (hour:minute) 
@JoeGriffin #MIMASummit
The Cloud Connection 
Source: Intel 
@JoeGriffin #MIMASummit
CONSUMERISM AND THE INTERNET 
OF THINGS ARE CHANGING THE 
WORLD
Search & Social Soar 
Searches Per Day US Population % on Social 
3.627 
4.717 
5.134 
5.922 
6.50 
6.00 
5.50 
5.00 
4.50 
4.00 
3.50 
2010 2011 2012 2013 
Daily Searches (billions) 
62% 
65% 
69% 
72% 
74% 
72% 
70% 
68% 
66% 
64% 
62% 
60% 
2010 2011 2012 2013 
US Social Media Usage 
@JoeGriffin #MIMASummit
The New Consumer Decision Journey 
@JoeGriffin #MIMASummit
The Connected Purchase Funnel 
@JoeGriffin #MIMASummit
Search Is Killing Spam 
Panda 4.0 
5/19/14 
Panda 3.0 
3/14/13 
Panda 2.0 
4/1/11 
Panda 1.0 
2/23/11 
@JoeGriffin #MIMASummit
Brands/Publishers are Shifting 
The winners in the Post-Deluge 
era will be the companies that 
build something precious. 
Concept by Velocity Partners 
@JoeGriffin #MIMASummit 
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
The Crumble of Big Journalism 
Since the fall of 
2013, there has 
been a dramatic 
and conspicuous 
migration of high-profile 
journalists to 
digital news 
ventures. 
- Pew Research 
@JoeGriffin #BOLOCON
“AT THE NEW YORK 
TIMES, FAR TOO OFTEN 
FOR WRITERS AND 
EDITORS THE STORY IS 
DONE WHEN YOU HIT 
PUBLISH.” 
INNOVATION 
REPORT 
2014 
LEAKED MAY 2014 
iacquire.com 
Quoted by Paul Berry 
Co-Founder, HuffPo
“AT HUFFINGTON POST, 
THE ARTICLE BEGINS 
ITS LIFE WHEN YOU 
HIT PUBLISH.” 
INNOVATION 
REPORT 
2014 
LEAKED MAY 2014 
Quoted by Paul Berry 
Co-Founder, HuffPo
BIG DATA + IOT = 
DYNAMIC MARKETING 
Big data, content targeting, native advertising, retargeting, offline 
convergence, and influencers are changing the game.
“BIG DATA INDUSTRY 
WILL GROW FROM $3.2 
BILLION IN 2010 TO $16.9 
BY 2015.” 
iacquire.com 
2013 McKinsey Study
IOT Is a Major Big Data Source 
THIS IS UGLY – BUT THAT’S THE POINT 
@JoeGriffin #MIMASummit 
DHL
Big Data Hits Marketers 
THIS IS UGLY – BUT THAT’S THE POINT 
@JoeGriffin #MIMASummit
Segmentation Leaps Forward 
Consumer & 
Market Insight 
• Experian Simmons 
• ISP Data 
• ACXIOM 
• Internal Metrics Social & 
Digital Behavior 
• Facebook for Business 
and Exchange 
• GNIP 
• Hitwise and Compete 
Custom Surveys 
• Google Surveys 
• Survey Monkey 
@JoeGriffin #MIMASummit
Programmatic Ad Buying 
Images by RadiumOne 
@JoeGriffin #MIMASummit
The Future of Content Marketing 
NEW MEDIA
New Media 
INTERNET TV
Internet TV 
@JoeGriffin #MIMASummit
Internet TV 
Types of Programmatic 
(coming soon) Desk Agency 2013 2015 YE 
1. Proto-­‐programma-c 
2. Programma-c 
direct 
3. Private 
Exchange 
4. Open 
Exchange 
(now 
with 
YouTube 
and 
Hulu) 
Interview of Major Ad Agencies 
Cadreon IPG 5%-7% 50% 
Xaxis WPP <5% 7-10% 
Accumen Omnicom 15% 50% 
Affiperf Havas 4-5% 40%-45% 
Vivaki Publicis 20% 40%-50% 
February 2014 Report 2013 Advertising Week Panel 
@JoeGriffin #MIMASummit
Internet TV 
These media companies are either currently working on systems to enable 
programmatic buying, or have identified that they will begin doing so - all 
within the last 12 months. 
@JoeGriffin #MIMASummit
New Media 
NATIVE ADVERTISING
Native Advertising - Publishers 
@JoeGriffin #MIMASummit
Native Advertising - Publishers 
@JoeGriffin #MIMASummit
Native Advertising – Content Discovery 
@JoeGriffin #MIMASummit
Native Advertising - Social 
You probably know about these… 
@JoeGriffin #MIMASummit
Native Advertising - Social 
How about this one? 
“The retailer can use public information on Twitter like a user’s bio, 
follower count, verified status, or past Tweets — from Twitter or by 
using Twitter’s API or Certified Products — to identify the specific 
accounts on Twitter which are the most appropriate potential 
customers. The retailer may then use this list of Twitter ID’s to create 
a tailored audience through an ads partner.” 
@JoeGriffin #MIMASummit
Native Advertising – Social/Video 
How about these (in-video native)… 
@JoeGriffin #MIMASummit
New Media 
RETARGETING
Retargeting – Social 
@JoeGriffin #MIMASummit
Retargeting - Email 
@JoeGriffin #MIMASummit
“YOU CAN COOKIE A 
DESKTOP USER THAT 
LANDS ON YOUR WEBSITE, 
AND RETARGET THEM ON 
THEIR MOBILE DEVICE.” 
iacquire.com 
I 
said 
that. 
DESKTOP 
VS. MOBILE
The Future of Content Marketing 
ONLINE & OFFLINE CONVERGE
GPS/App/Wi-Fi Identification in-Store 
EVERY POINT OF DATA IS ANALYZED 
@JoeGriffin #MIMASummit
GPS/App/Wi-Fi Identification in-Store 
Beacons Use Bluetooth to Serve Up Real-Time Mobile Alerts & Offers 
Using Bluetooth Low Energy, Beacons communicate directly with opted-in 
smartphones when a shopper enters a store. They enable the direct sending 
of personalized messages to individual shoppers based on their previous 
shopping and browsing behavior online and can be used to deliver coupons, 
product information, inventory and other store-related promotions. 
@JoeGriffin #MIMASummit
The Future of Content Marketing 
BRANDS BECOMING PUBLISHERS
Early Adopters 
@JoeGriffin #MIMASummit
Early Adopters 
@JoeGriffin #MIMASummit
A Rush of New Adopters 
@JoeGriffin #MIMASummit
A Rush of New Adopters 
@JoeGriffin #MIMASummit
The Future of Content Marketing 
POWER TO THE PEOPLE
Influencers Making Money 
Bethany Mota 
North of $50,000 a month from 
YouTube sponsors. 
https://www.youtube.com/user/Macbarbie07 
1.2mm Twitter followers, 2.3mm Instagram 
followers, and 5.1mm YouTube subscribers. 
PewDiePie 
Earned an estimated $7mm to date 
from YouTube ads. 
https://www.youtube.com/user/PewDiePie 
28mm YouTube subscribers. 
@JoeGriffin #MIMASummit
Influencer Marketing 
Social Networks Platforms to Reach Influencers 
@JoeGriffin #MIMASummit
Tools for Finding Influencers 
DISCOVER PROFILIC PRODUCERS 
@JoeGriffin #MIMASummit
Tools for Finding Influencers 
PREVIEW THEIR WORKS 
@JoeGriffin #MIMASummit
The Future of Content Marketing 
CLOSING
Complete Content Marketing 
Big 
Data 
& 
Analy-cs 
(Internal 
and 
External) 
Audience 
Segmenta-on 
Content 
Strategy 
& 
Development 
Media 
Distribu-on 
(Paid, 
Owned, 
Earned) 
@JoeGriffin #MIMASummit
THANK YOU.
About Me 
Joe Griffin 
@joegriffin 
Co-Founder & Co-CEO 
Iacquire.com @iACQUIRE

Contenu connexe

Tendances

AI in Marketing
AI in MarketingAI in Marketing
AI in Marketingvganti
 
Artificial intelligence in Marketing
Artificial intelligence in MarketingArtificial intelligence in Marketing
Artificial intelligence in MarketingAnoopTiwari56
 
Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Nicola Mattina
 
The Internet Of Things In Digital Marketing
The Internet Of Things In Digital MarketingThe Internet Of Things In Digital Marketing
The Internet Of Things In Digital MarketingCeylan Parlakay
 
Artificial intelligence (ai) and its impact to business
Artificial intelligence (ai) and its impact to businessArtificial intelligence (ai) and its impact to business
Artificial intelligence (ai) and its impact to businesspaul young cpa, cga
 
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfUSE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfAnushkaRoyBardhan1
 
Ai in e commerce (public)
Ai in e commerce (public)Ai in e commerce (public)
Ai in e commerce (public)Michael Lesniak
 
The Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingThe Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingT.S. Lim
 
Three big questions about AI in financial services
Three big questions about AI in financial servicesThree big questions about AI in financial services
Three big questions about AI in financial servicesWhite & Case
 
How AI Benefits Sales and Marketing
How AI Benefits Sales and MarketingHow AI Benefits Sales and Marketing
How AI Benefits Sales and MarketingCall Sumo
 
Internet of things (IOT) | Future Trends
Internet of things (IOT) | Future TrendsInternet of things (IOT) | Future Trends
Internet of things (IOT) | Future TrendsDevanand Hariperumal
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCEAshish Mathur
 
Emerging Trends in Digital Marketing
Emerging Trends in Digital MarketingEmerging Trends in Digital Marketing
Emerging Trends in Digital MarketingDavid Edmundson-Bird
 
IoT on Medical System
IoT on Medical SystemIoT on Medical System
IoT on Medical SystemAad Eez
 
DIGITAL MARKETING ppt
DIGITAL MARKETING pptDIGITAL MARKETING ppt
DIGITAL MARKETING pptHamid Ali
 

Tendances (20)

AI in Marketing
AI in MarketingAI in Marketing
AI in Marketing
 
Artificial intelligence in Marketing
Artificial intelligence in MarketingArtificial intelligence in Marketing
Artificial intelligence in Marketing
 
AI in Marketing.pptx
AI in Marketing.pptxAI in Marketing.pptx
AI in Marketing.pptx
 
Iot in healthcare
Iot in healthcareIot in healthcare
Iot in healthcare
 
Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2
 
The Internet Of Things In Digital Marketing
The Internet Of Things In Digital MarketingThe Internet Of Things In Digital Marketing
The Internet Of Things In Digital Marketing
 
Artificial intelligence (ai) and its impact to business
Artificial intelligence (ai) and its impact to businessArtificial intelligence (ai) and its impact to business
Artificial intelligence (ai) and its impact to business
 
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdfUSE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
USE OF GENERATIVE AI IN THE FIELD OF PUBLIC RELATIONS.pdf
 
AI in Fintech
AI in FintechAI in Fintech
AI in Fintech
 
Ai in e commerce (public)
Ai in e commerce (public)Ai in e commerce (public)
Ai in e commerce (public)
 
The Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital MarketingThe Roles of Analytics in Digital Marketing
The Roles of Analytics in Digital Marketing
 
Three big questions about AI in financial services
Three big questions about AI in financial servicesThree big questions about AI in financial services
Three big questions about AI in financial services
 
How AI Benefits Sales and Marketing
How AI Benefits Sales and MarketingHow AI Benefits Sales and Marketing
How AI Benefits Sales and Marketing
 
AI Marketing-2.pptx
AI Marketing-2.pptxAI Marketing-2.pptx
AI Marketing-2.pptx
 
Internet of things (IOT) | Future Trends
Internet of things (IOT) | Future TrendsInternet of things (IOT) | Future Trends
Internet of things (IOT) | Future Trends
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
 
Emerging Trends in Digital Marketing
Emerging Trends in Digital MarketingEmerging Trends in Digital Marketing
Emerging Trends in Digital Marketing
 
Auditing in the Age of AI
Auditing in the Age of AIAuditing in the Age of AI
Auditing in the Age of AI
 
IoT on Medical System
IoT on Medical SystemIoT on Medical System
IoT on Medical System
 
DIGITAL MARKETING ppt
DIGITAL MARKETING pptDIGITAL MARKETING ppt
DIGITAL MARKETING ppt
 

En vedette

Connected Objects - Creating value through connectedness
Connected Objects - Creating value through connectednessConnected Objects - Creating value through connectedness
Connected Objects - Creating value through connectednessBagaar
 
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014Ahmed Mahmoud
 
What exactly is the "Internet of Things"?
What exactly is the "Internet of Things"?What exactly is the "Internet of Things"?
What exactly is the "Internet of Things"?Dr. Mazlan Abbas
 
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-g
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-gInternet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-g
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-gMohan Kumar G
 
Demystify Big Data Breakfast Briefing: Herb Cunitz, Hortonworks
Demystify Big Data Breakfast Briefing:  Herb Cunitz, HortonworksDemystify Big Data Breakfast Briefing:  Herb Cunitz, Hortonworks
Demystify Big Data Breakfast Briefing: Herb Cunitz, HortonworksHortonworks
 
Internet of Things (IoT) and Microsoft Lync
Internet of Things (IoT) and Microsoft LyncInternet of Things (IoT) and Microsoft Lync
Internet of Things (IoT) and Microsoft LyncMatthew Proctor
 
Processing Real-time Sensor Data Streams for 3D Web Visualization
Processing Real-time Sensor Data Streams for 3D Web VisualizationProcessing Real-time Sensor Data Streams for 3D Web Visualization
Processing Real-time Sensor Data Streams for 3D Web VisualizationArne Bröring
 
20141030 ntustme computer_programmingandbeyond_share
20141030 ntustme computer_programmingandbeyond_share20141030 ntustme computer_programmingandbeyond_share
20141030 ntustme computer_programmingandbeyond_shareTing-Shuo Yo
 
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1BGR - Digital transformation and its effects on Industry & Humanity: Episode 1
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1Bagaar
 
BGR - Digital transformation and its effect on industry & humanity: Episode 2
BGR - Digital transformation and its effect on industry & humanity: Episode 2BGR - Digital transformation and its effect on industry & humanity: Episode 2
BGR - Digital transformation and its effect on industry & humanity: Episode 2Bagaar
 
改變舊思惟 預見新經濟
改變舊思惟 預見新經濟改變舊思惟 預見新經濟
改變舊思惟 預見新經濟俊德 蔡
 
1. How will the IoT help your business - cisco
1. How will the IoT help your business - cisco1. How will the IoT help your business - cisco
1. How will the IoT help your business - ciscoMITEF México
 
Big Data Architecture and Deployment
Big Data Architecture and DeploymentBig Data Architecture and Deployment
Big Data Architecture and DeploymentCisco Canada
 
IoE = New Partners & Business Models @ ITS World Congress 2014
IoE = New Partners & Business Models @ ITS World Congress 2014IoE = New Partners & Business Models @ ITS World Congress 2014
IoE = New Partners & Business Models @ ITS World Congress 2014Andreas Mai
 
Industrial internet big data uk market study
Industrial internet big data uk market studyIndustrial internet big data uk market study
Industrial internet big data uk market studyBusiness Finland
 
Internet of things how to leverage for marketing
Internet of things   how to leverage for marketingInternet of things   how to leverage for marketing
Internet of things how to leverage for marketingVishnu Raj
 
3D Printing - A revolution capable of changing the supply chain of the medica...
3D Printing - A revolution capable of changing the supply chain of the medica...3D Printing - A revolution capable of changing the supply chain of the medica...
3D Printing - A revolution capable of changing the supply chain of the medica...Carsten Engel
 

En vedette (20)

Connected Objects - Creating value through connectedness
Connected Objects - Creating value through connectednessConnected Objects - Creating value through connectedness
Connected Objects - Creating value through connectedness
 
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014
Talk on Industrial Internet of Things @ Intelligent systems tech forum 2014
 
What exactly is the "Internet of Things"?
What exactly is the "Internet of Things"?What exactly is the "Internet of Things"?
What exactly is the "Internet of Things"?
 
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-g
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-gInternet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-g
Internet-of-things- (IOT) - a-seminar - ppt - by- mohan-kumar-g
 
Demystify Big Data Breakfast Briefing: Herb Cunitz, Hortonworks
Demystify Big Data Breakfast Briefing:  Herb Cunitz, HortonworksDemystify Big Data Breakfast Briefing:  Herb Cunitz, Hortonworks
Demystify Big Data Breakfast Briefing: Herb Cunitz, Hortonworks
 
Internet of Things (IoT) and Microsoft Lync
Internet of Things (IoT) and Microsoft LyncInternet of Things (IoT) and Microsoft Lync
Internet of Things (IoT) and Microsoft Lync
 
Processing Real-time Sensor Data Streams for 3D Web Visualization
Processing Real-time Sensor Data Streams for 3D Web VisualizationProcessing Real-time Sensor Data Streams for 3D Web Visualization
Processing Real-time Sensor Data Streams for 3D Web Visualization
 
20141030 ntustme computer_programmingandbeyond_share
20141030 ntustme computer_programmingandbeyond_share20141030 ntustme computer_programmingandbeyond_share
20141030 ntustme computer_programmingandbeyond_share
 
ICR3ATE | Digital Makers Lab
ICR3ATE | Digital Makers LabICR3ATE | Digital Makers Lab
ICR3ATE | Digital Makers Lab
 
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1BGR - Digital transformation and its effects on Industry & Humanity: Episode 1
BGR - Digital transformation and its effects on Industry & Humanity: Episode 1
 
BGR - Digital transformation and its effect on industry & humanity: Episode 2
BGR - Digital transformation and its effect on industry & humanity: Episode 2BGR - Digital transformation and its effect on industry & humanity: Episode 2
BGR - Digital transformation and its effect on industry & humanity: Episode 2
 
改變舊思惟 預見新經濟
改變舊思惟 預見新經濟改變舊思惟 預見新經濟
改變舊思惟 預見新經濟
 
1. How will the IoT help your business - cisco
1. How will the IoT help your business - cisco1. How will the IoT help your business - cisco
1. How will the IoT help your business - cisco
 
The future of marketing
The future of marketingThe future of marketing
The future of marketing
 
Big Data Architecture and Deployment
Big Data Architecture and DeploymentBig Data Architecture and Deployment
Big Data Architecture and Deployment
 
IoE = New Partners & Business Models @ ITS World Congress 2014
IoE = New Partners & Business Models @ ITS World Congress 2014IoE = New Partners & Business Models @ ITS World Congress 2014
IoE = New Partners & Business Models @ ITS World Congress 2014
 
Basistraining Google Sketch Up 7 Versie 1 8
Basistraining Google Sketch Up 7 Versie 1 8Basistraining Google Sketch Up 7 Versie 1 8
Basistraining Google Sketch Up 7 Versie 1 8
 
Industrial internet big data uk market study
Industrial internet big data uk market studyIndustrial internet big data uk market study
Industrial internet big data uk market study
 
Internet of things how to leverage for marketing
Internet of things   how to leverage for marketingInternet of things   how to leverage for marketing
Internet of things how to leverage for marketing
 
3D Printing - A revolution capable of changing the supply chain of the medica...
3D Printing - A revolution capable of changing the supply chain of the medica...3D Printing - A revolution capable of changing the supply chain of the medica...
3D Printing - A revolution capable of changing the supply chain of the medica...
 

Similaire à Internet of Things (IOT) and The Future of Marketing

Internet of Things & The Future of Content Marketing
Internet of Things & The Future of Content Marketing Internet of Things & The Future of Content Marketing
Internet of Things & The Future of Content Marketing iAcquire
 
The future of content marketing v2
The future of content marketing v2The future of content marketing v2
The future of content marketing v2iAcquire
 
The Future of Content Marketing
The Future of Content MarketingThe Future of Content Marketing
The Future of Content MarketingiAcquire
 
2020 and beyond: The Future is Now by Julie Lyons
2020 and beyond: The Future is Now by Julie Lyons2020 and beyond: The Future is Now by Julie Lyons
2020 and beyond: The Future is Now by Julie Lyonsmultifamily-social-media
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalHoward Greenstein
 
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...James Grady
 
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019nigelbridges
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
 
The Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesThe Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
 
Social Media and Multi Channel Retail
Social Media and Multi Channel RetailSocial Media and Multi Channel Retail
Social Media and Multi Channel RetailRick Mans
 
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for SalesCorning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for SalesShane Gibson
 

Similaire à Internet of Things (IOT) and The Future of Marketing (20)

Internet of Things & The Future of Content Marketing
Internet of Things & The Future of Content Marketing Internet of Things & The Future of Content Marketing
Internet of Things & The Future of Content Marketing
 
The future of content marketing v2
The future of content marketing v2The future of content marketing v2
The future of content marketing v2
 
The Future of Content Marketing
The Future of Content MarketingThe Future of Content Marketing
The Future of Content Marketing
 
2020 and beyond: The Future is Now by Julie Lyons
2020 and beyond: The Future is Now by Julie Lyons2020 and beyond: The Future is Now by Julie Lyons
2020 and beyond: The Future is Now by Julie Lyons
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
 
Digital As Of 2020 And COVID-19
Digital As Of 2020 And COVID-19Digital As Of 2020 And COVID-19
Digital As Of 2020 And COVID-19
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions Final
 
Owning Your Own Real Estate | Social Media for Real Estate Agents
Owning Your Own Real Estate | Social Media for Real Estate AgentsOwning Your Own Real Estate | Social Media for Real Estate Agents
Owning Your Own Real Estate | Social Media for Real Estate Agents
 
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...
Tag it executive summary (slideshare version) - friday, 4:10:15 - (gigi giann...
 
Breaking Down the Silos
Breaking Down the SilosBreaking Down the Silos
Breaking Down the Silos
 
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital StandSocial Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
 
Chamber presentation
Chamber presentationChamber presentation
Chamber presentation
 
goDigital. Why a Digital Media Agency?
goDigital. Why a Digital Media Agency?goDigital. Why a Digital Media Agency?
goDigital. Why a Digital Media Agency?
 
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
 
The Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesThe Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell Themselves
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Mobile First World
Mobile First WorldMobile First World
Mobile First World
 
Social Media and Multi Channel Retail
Social Media and Multi Channel RetailSocial Media and Multi Channel Retail
Social Media and Multi Channel Retail
 
Corning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for SalesCorning Cable Systems Social Media for Sales
Corning Cable Systems Social Media for Sales
 

Dernier

Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 

Dernier (20)

Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 

Internet of Things (IOT) and The Future of Marketing

  • 1. INTERNET OF THINGS & THE FUTURE OF MARKETING
  • 2. CHAPTER 1: A QUICK RECAP – THE INTERNET OF THINGS
  • 3. The Internet of Things is Here Number of Connected Devices (in billions) @JoeGriffin #MIMASummit
  • 4. The Internet Of Things is Here Global Market Size (in trillions) IOT Usage @JoeGriffin #MIMASummit Study by Acquity/Accenture
  • 5. Everything is connected -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Home Wink: Connected home Health Entertainment & Activity LED light bulb BloomSky: Smart WeatherCam In.Sight: HD baby monitor KISI: Smarthome entry system -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Harmony Living Home: Home automation controller -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Lapka BAM: Breath Alcohol Monitor VESSYL: Connected cup PulseOn: Heart rate monitoring BlueAnatomy: Bluetooth smart scale Jawbone: Fitness tracker -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐ Harmony Living Home: Home automation controller Applewatch: Interactive watch Chromecast: Connect your TV to other devices runScribe: Wearable for the data driven athlete Zepp: Analyze your swing @JoeGriffin #MIMASummit
  • 6. The Mobile Connection Smartphone Owners Mobile Usage 62.6 92.8 122.0 144.5 163.9 180.0 160.0 140.0 120.0 100.0 80.0 60.0 40.0 20.0 0.0 2010 2011 2012 2013 2014 US Smartphone Users (millions) 0:24 0:48 1:35 2:19 2:51 3:21 2:52 2:24 1:55 1:26 0:57 0:28 0:00 2010 2011 2012 2013 2014 Time on Smartphones Per Day (hour:minute) @JoeGriffin #MIMASummit
  • 7. The Cloud Connection Source: Intel @JoeGriffin #MIMASummit
  • 8. CONSUMERISM AND THE INTERNET OF THINGS ARE CHANGING THE WORLD
  • 9. Search & Social Soar Searches Per Day US Population % on Social 3.627 4.717 5.134 5.922 6.50 6.00 5.50 5.00 4.50 4.00 3.50 2010 2011 2012 2013 Daily Searches (billions) 62% 65% 69% 72% 74% 72% 70% 68% 66% 64% 62% 60% 2010 2011 2012 2013 US Social Media Usage @JoeGriffin #MIMASummit
  • 10. The New Consumer Decision Journey @JoeGriffin #MIMASummit
  • 11. The Connected Purchase Funnel @JoeGriffin #MIMASummit
  • 12. Search Is Killing Spam Panda 4.0 5/19/14 Panda 3.0 3/14/13 Panda 2.0 4/1/11 Panda 1.0 2/23/11 @JoeGriffin #MIMASummit
  • 13. Brands/Publishers are Shifting The winners in the Post-Deluge era will be the companies that build something precious. Concept by Velocity Partners @JoeGriffin #MIMASummit http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
  • 14. The Crumble of Big Journalism Since the fall of 2013, there has been a dramatic and conspicuous migration of high-profile journalists to digital news ventures. - Pew Research @JoeGriffin #BOLOCON
  • 15. “AT THE NEW YORK TIMES, FAR TOO OFTEN FOR WRITERS AND EDITORS THE STORY IS DONE WHEN YOU HIT PUBLISH.” INNOVATION REPORT 2014 LEAKED MAY 2014 iacquire.com Quoted by Paul Berry Co-Founder, HuffPo
  • 16. “AT HUFFINGTON POST, THE ARTICLE BEGINS ITS LIFE WHEN YOU HIT PUBLISH.” INNOVATION REPORT 2014 LEAKED MAY 2014 Quoted by Paul Berry Co-Founder, HuffPo
  • 17. BIG DATA + IOT = DYNAMIC MARKETING Big data, content targeting, native advertising, retargeting, offline convergence, and influencers are changing the game.
  • 18. “BIG DATA INDUSTRY WILL GROW FROM $3.2 BILLION IN 2010 TO $16.9 BY 2015.” iacquire.com 2013 McKinsey Study
  • 19. IOT Is a Major Big Data Source THIS IS UGLY – BUT THAT’S THE POINT @JoeGriffin #MIMASummit DHL
  • 20. Big Data Hits Marketers THIS IS UGLY – BUT THAT’S THE POINT @JoeGriffin #MIMASummit
  • 21. Segmentation Leaps Forward Consumer & Market Insight • Experian Simmons • ISP Data • ACXIOM • Internal Metrics Social & Digital Behavior • Facebook for Business and Exchange • GNIP • Hitwise and Compete Custom Surveys • Google Surveys • Survey Monkey @JoeGriffin #MIMASummit
  • 22. Programmatic Ad Buying Images by RadiumOne @JoeGriffin #MIMASummit
  • 23. The Future of Content Marketing NEW MEDIA
  • 25. Internet TV @JoeGriffin #MIMASummit
  • 26. Internet TV Types of Programmatic (coming soon) Desk Agency 2013 2015 YE 1. Proto-­‐programma-c 2. Programma-c direct 3. Private Exchange 4. Open Exchange (now with YouTube and Hulu) Interview of Major Ad Agencies Cadreon IPG 5%-7% 50% Xaxis WPP <5% 7-10% Accumen Omnicom 15% 50% Affiperf Havas 4-5% 40%-45% Vivaki Publicis 20% 40%-50% February 2014 Report 2013 Advertising Week Panel @JoeGriffin #MIMASummit
  • 27. Internet TV These media companies are either currently working on systems to enable programmatic buying, or have identified that they will begin doing so - all within the last 12 months. @JoeGriffin #MIMASummit
  • 28. New Media NATIVE ADVERTISING
  • 29. Native Advertising - Publishers @JoeGriffin #MIMASummit
  • 30. Native Advertising - Publishers @JoeGriffin #MIMASummit
  • 31. Native Advertising – Content Discovery @JoeGriffin #MIMASummit
  • 32. Native Advertising - Social You probably know about these… @JoeGriffin #MIMASummit
  • 33. Native Advertising - Social How about this one? “The retailer can use public information on Twitter like a user’s bio, follower count, verified status, or past Tweets — from Twitter or by using Twitter’s API or Certified Products — to identify the specific accounts on Twitter which are the most appropriate potential customers. The retailer may then use this list of Twitter ID’s to create a tailored audience through an ads partner.” @JoeGriffin #MIMASummit
  • 34. Native Advertising – Social/Video How about these (in-video native)… @JoeGriffin #MIMASummit
  • 36. Retargeting – Social @JoeGriffin #MIMASummit
  • 37. Retargeting - Email @JoeGriffin #MIMASummit
  • 38. “YOU CAN COOKIE A DESKTOP USER THAT LANDS ON YOUR WEBSITE, AND RETARGET THEM ON THEIR MOBILE DEVICE.” iacquire.com I said that. DESKTOP VS. MOBILE
  • 39. The Future of Content Marketing ONLINE & OFFLINE CONVERGE
  • 40. GPS/App/Wi-Fi Identification in-Store EVERY POINT OF DATA IS ANALYZED @JoeGriffin #MIMASummit
  • 41. GPS/App/Wi-Fi Identification in-Store Beacons Use Bluetooth to Serve Up Real-Time Mobile Alerts & Offers Using Bluetooth Low Energy, Beacons communicate directly with opted-in smartphones when a shopper enters a store. They enable the direct sending of personalized messages to individual shoppers based on their previous shopping and browsing behavior online and can be used to deliver coupons, product information, inventory and other store-related promotions. @JoeGriffin #MIMASummit
  • 42. The Future of Content Marketing BRANDS BECOMING PUBLISHERS
  • 45. A Rush of New Adopters @JoeGriffin #MIMASummit
  • 46. A Rush of New Adopters @JoeGriffin #MIMASummit
  • 47. The Future of Content Marketing POWER TO THE PEOPLE
  • 48. Influencers Making Money Bethany Mota North of $50,000 a month from YouTube sponsors. https://www.youtube.com/user/Macbarbie07 1.2mm Twitter followers, 2.3mm Instagram followers, and 5.1mm YouTube subscribers. PewDiePie Earned an estimated $7mm to date from YouTube ads. https://www.youtube.com/user/PewDiePie 28mm YouTube subscribers. @JoeGriffin #MIMASummit
  • 49. Influencer Marketing Social Networks Platforms to Reach Influencers @JoeGriffin #MIMASummit
  • 50. Tools for Finding Influencers DISCOVER PROFILIC PRODUCERS @JoeGriffin #MIMASummit
  • 51. Tools for Finding Influencers PREVIEW THEIR WORKS @JoeGriffin #MIMASummit
  • 52. The Future of Content Marketing CLOSING
  • 53. Complete Content Marketing Big Data & Analy-cs (Internal and External) Audience Segmenta-on Content Strategy & Development Media Distribu-on (Paid, Owned, Earned) @JoeGriffin #MIMASummit
  • 55. About Me Joe Griffin @joegriffin Co-Founder & Co-CEO Iacquire.com @iACQUIRE