Joel R. Johnson

38 Abonné

Working to protect, reconnect, restore and sustain our nation's coldwater fisheries as Chief Marketing Officer of Trout Unlimited. Former SVP Planning Director at GMMB (DC). Former Planning Director/Global Head at Porter Novelli. Former Head of Digital Strategy at Sapient Nitro. Previously lead Spike DDB. Various stints in account planning at US & UK agencies. Board member, Flow Nonfiction (branded documentary). Writer, passionate conservationist, and fly fisherman. You can see my angling and conservation writing on my personal blog, DEADBAIT. You can find my professional writing on my marketing blog, THINK SEE DO DIFFERENTLY. Specialties: Account/Brand Planning, Business Development,...

online advertising joel johnson digital branding tools widgets applications strategy strategic planning account user experience branded content sapient engagement mass behavior

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Joel R. Johnson

Présentations

Brand Tools - The Future of Digital Branding

Integrating social media womma 6 30 10 final

J’aime

Tapping into Social Influence

Marketing to the Modern Family 2011

The Gun Control Debate: As Told Through Influence {infographic}

Global Deck: 2013 Edelman Trust Barometer

Modern Process talk from IPA Modern Briefing event

Insights Presentation

Insight Mining TM

Production as strategy

8095 Refreshed

What is a great digital creative brief

BBDO Guerrero / Proximity Philippines Creds 2010

Time for true radicals

Will charnock brazil_nov29notes

J Walter Thompson Planning Guide

Digital Strategy Toolbox

Miami Ad School Account Planning Bootcamp Portfolio

Miami Ad School

5 Elements for Marketers to Create a Movement

What is Digital Strategy?

The power of brand advocates

IPA4 Planning for New Business

Creative Brief Workshop

The Case for Creativity - Spikes 2011

The Creative Brief: A Research Project

The brief in the post digital age

From Cause to Change

Unearthing Shangri-La's big ideaL

How to do content strategy

Connected Personal Objects — Planningness 2012 Workshop Output

Connections Planning: what and why it matters