52. Making the final selection on Pecha Kucha nights
in Milan, New York, Sao Paulo & Tokyo
53. Designers get their inspiration from
life in the city, the club scene,
each other, their expert coaches,
the Heineken brand and of course…
clubbers!
54. How to create the club of tomorrow?
Join forces with a multidisciplinary
group of designers
Connect with clubbers and understand
their journey
57. The Heineken concept club community
Clubbing experience
Role of clubbing
Review of the
nightlife experience
Ideal experience
58. How to create the club of tomorrow?
Join forces with a multidisciplinary
group of designers
Connect with clubbers and understand
their journey
Approach the nightlife experience as
service design
60. Connecting Discovering Getting a drink
Dancing Cooling down Ending the night