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It’s about people
      How Agile and UX can play well together




                                                      ...
GOTO Copenhagen 2012- @johannakoll
Photo byCopenhagen http://www.flickr.com/photos/stinajonsson/3932774410/
 GOTO Stina Jonsson: 2012- @johannakoll
UX? Agile?
                                     (Defining the d*mn thing)




GOTO Copenhagen 2012- @johannakoll
User Experience != User Interface

                                             Users
                   Why what how
    ...
Agile Manifesto (2001!!)


               Individuals and interactions over processes and tools

              Working sof...
“Making great software quickly, it turns out,
                                     requires collaborating really really ef...
Make something that matters.
      Together.




Photo byCopenhagen 2012- @johannakoll
 GOTO miriam: http://www.flickr.com...
Photo byCopenhagen 2012- @johannakoll
 GOTO Martin Abegglen: http://www.flickr.com/photos/twicepix/2127828693/
Challenges
                                     (Burned children fear the fire)




GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)




GOTO Copenhagen 2012- @johannakoll
“This whole designing ahead thing is driving me crazy. I’m supposed to
           have detailed designs ready for the next...
‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005)




GOTO Copenhagen 2012- @johannakoll
Beware!
                Mini-waterfalls
                Silos create bottlenecks
                Process over product
    ...
Research is the first thing to get
  compromised.
GOTO Copenhagen 2012- @johannakoll   Photo by Kristina Alexanderson http...
Making it work
                               (UX Research tips. Collaboration hacks.)




GOTO Copenhagen 2012- @johannak...
It’s about people: customers




GOTO Copenhagen 2012- @johannakoll
Photo by Balaczs Suhajada: http://www.flickr.com/photos/suhajdab/5655103732/
GOTO Copenhagen 2012- @johannakoll
“How do we know if it's done? should be
                                     How do we know if it's good?”
               ...
(Some) research methods
                                Quantitative         Qualitative



                             S...
Make it a habit.




Photo byCopenhagen 2012- @johannakoll
 GOTO Franco Papeschi: http://www.flickr.com/photos/themepap/60...
GOTO Copenhagen 2012- @johannakoll
Test what you got

       Sketches
       Wireframes
       Mockups (not clickable)
       Mockups (clickable)
       HTML...
Access barriers?
                Remote research
                Proxy researchers: train your sales team
                ...
Making it work
                               (UX Research tips. Collaboration hacks.)




GOTO Copenhagen 2012- @johannak...
It’s about people: the team




GOTO Copenhagen 2012- @johannakoll
Us vs Them is over.


Photo Copenhagen 2012- @johannakoll
GOTOby Bogac Erguvenc: http://www.flickr.com/photos/sozesoze/320...
GOTO Copenhagen 2012- @johannakoll   Photo by Dnnya17: http://www.flickr.com/photos/dnnya/2628246374/
Photo Copenhagen 2012- @johannakoll
GOTOby Boston Public Library: http://www.flickr.com/photos/boston_public_library/57039...
A collaborative design process

       There are many ways of getting the team involved
       • Design Studio
       • St...
Make it a habit.




Photo Copenhagen http://www.flickr.com/photos/jayw/871244465/
GOTOby Transguyjay:2012- @johannakoll
Information radiators


GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
KANBAN-KA board

                     ?               ✓




GOTO Copenhagen 2012- @johannakoll
GOTO Copenhagen 2012- @johannakoll
Make things for people, with people




GOTO Copenhagen 2012- @johannakoll
A user-centered design approach
       involves people.
       Throughout.
       Continuously.




GOTO Copenhagen 2012- ...
Agile is built around teams
                  Responsibilities and competencies over roles
                  Expertise ove...
Customers.
       Values and team culture.
       Vision.




GOTO Copenhagen 2012- @johannakoll
A selection of resources (1)
       Case Study of Customer Input For a Successful Product, Lynn Miller (2005)

       5 Us...
A selection of resources (2)
       It’s Our Research: Getting Stakeholder Buy-In for UX Research Projects , Tomer Sharon
...
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Agile has grown up and become a widely adopted approach for delivering software. User Experience is maturing, and the value of good design is being recognised. Since 2006, I have been observing teams, talking to practitioners who are trying to bring the two together, and putting theory into practice in my own work.

In this talk, given at the GOTO Software Development 2012 in Copenhagen, I illustrate how the agile and the UX mindset have more in common than you think, share some (still emerging and changing) best practices for including UX work in an agile context, give examples for how you can use UX tools and techniques to spread people-centred thinking across your team, and get you excited about the hardest, but most rewarding aspect of our jobs: working with people to make something for people.

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It's about people - how Agile and UX can play well together

  1. 1. It’s about people How Agile and UX can play well together Johanna Kollmann @johannakoll GOTO Copenhagen, 2012 Photo byCopenhagen: 2012- @johannakoll GOTO Duane Storey http://www.flickr.com/photos/duanestorey/529194420
  2. 2. GOTO Copenhagen 2012- @johannakoll
  3. 3. Photo byCopenhagen http://www.flickr.com/photos/stinajonsson/3932774410/ GOTO Stina Jonsson: 2012- @johannakoll
  4. 4. UX? Agile? (Defining the d*mn thing) GOTO Copenhagen 2012- @johannakoll
  5. 5. User Experience != User Interface Users Why what how Needs, behaviour Uses Visualise Features Releases, user stories Adapted from Kate Rutter, LUXr GOTO Copenhagen 2012- @johannakoll
  6. 6. Agile Manifesto (2001!!) Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan GOTO Copenhagen 2012- @johannakoll
  7. 7. “Making great software quickly, it turns out, requires collaborating really really effectively with those pesky non-binary entities called people. While basically silent about UX design, Agile thinking offers a fundamental paradigm shift about how to interact and communicate with your project team and beyond. ” ~ Anders Ramsay GOTO Copenhagen 2012- @johannakoll
  8. 8. Make something that matters. Together. Photo byCopenhagen 2012- @johannakoll GOTO miriam: http://www.flickr.com/photos/45617397@N05/4190477130/
  9. 9. Photo byCopenhagen 2012- @johannakoll GOTO Martin Abegglen: http://www.flickr.com/photos/twicepix/2127828693/
  10. 10. Challenges (Burned children fear the fire) GOTO Copenhagen 2012- @johannakoll
  11. 11. GOTO Copenhagen 2012- @johannakoll
  12. 12. ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005) GOTO Copenhagen 2012- @johannakoll
  13. 13. “This whole designing ahead thing is driving me crazy. I’m supposed to have detailed designs ready for the next sprint, which starts in a few days, but I can’t get the developers to stop coding and spend some time whiteboarding the UI, because they’re heads down finishing the current sprint and want to match or beat their velocity from the previous sprint. So now, the same thing that happened last sprint will happen this sprint: the developers build what I give them, which ends up being only half-baked in terms of UX because we didn’t really collaborate on it and because I had to rush my work to not fall behind, and yet they call it Done because they built everything I put in the wireframes. I can’t keep up. I’m just one UX Designer and they’re a whole team of developers. Man, I miss the good old waterfall days…” Quote taken from http://www.andersramsay.com/2010/08/22/desig ning-ahead-the-good-the-bad-and-the-ugly GOTO Copenhagen 2012- @johannakoll
  14. 14. ‘Case Study of Customer Input For a Successful Product’, Lynn Miller (2005) GOTO Copenhagen 2012- @johannakoll
  15. 15. Beware! Mini-waterfalls Silos create bottlenecks Process over product Perceived cost of collaboration Photo byCopenhagen 2012- @johannakoll GOTO Paolo:http://www.flickr.com/photos/qualsiasi/261599589/
  16. 16. Research is the first thing to get compromised. GOTO Copenhagen 2012- @johannakoll Photo by Kristina Alexanderson http://www.flickr.com/photos/kalexanderson/5421517469/
  17. 17. Making it work (UX Research tips. Collaboration hacks.) GOTO Copenhagen 2012- @johannakoll
  18. 18. It’s about people: customers GOTO Copenhagen 2012- @johannakoll
  19. 19. Photo by Balaczs Suhajada: http://www.flickr.com/photos/suhajdab/5655103732/ GOTO Copenhagen 2012- @johannakoll
  20. 20. “How do we know if it's done? should be How do we know if it's good?” ~ Lane Halley Photo by Robin Andersen GOTO Copenhagen 2012- @johannakoll
  21. 21. (Some) research methods Quantitative Qualitative Surveys Contextual inquiry Generative Interviews Mental models Interviews Diary studies Automated card sort Usability testing Surveys Moderated card sort Evaluative Automated studies Wizard of Oz Analytics A/B Testing Multi-variant testing Adapted from figures by Janice Fraser, Nate Bolt, Christian Rohrer GOTO Copenhagen 2012- @johannakoll
  22. 22. Make it a habit. Photo byCopenhagen 2012- @johannakoll GOTO Franco Papeschi: http://www.flickr.com/photos/themepap/6053437842/
  23. 23. GOTO Copenhagen 2012- @johannakoll
  24. 24. Test what you got Sketches Wireframes Mockups (not clickable) Mockups (clickable) HTML prototype Code GOTO Copenhagen 2012- @johannakoll Wireframe by Mike Rohde: http://www.flickr.com/photos/rohdesign/5098835256//
  25. 25. Access barriers? Remote research Proxy researchers: train your sales team Guerrilla approach Quantitative data Photo byCopenhagen 2012- @johannakoll GOTO Sussman Imaging: http://www.flickr.com/photos/thesussman/3386874390/
  26. 26. Making it work (UX Research tips. Collaboration hacks.) GOTO Copenhagen 2012- @johannakoll
  27. 27. It’s about people: the team GOTO Copenhagen 2012- @johannakoll
  28. 28. Us vs Them is over. Photo Copenhagen 2012- @johannakoll GOTOby Bogac Erguvenc: http://www.flickr.com/photos/sozesoze/320117614/
  29. 29. GOTO Copenhagen 2012- @johannakoll Photo by Dnnya17: http://www.flickr.com/photos/dnnya/2628246374/
  30. 30. Photo Copenhagen 2012- @johannakoll GOTOby Boston Public Library: http://www.flickr.com/photos/boston_public_library/5703905054/
  31. 31. A collaborative design process There are many ways of getting the team involved • Design Studio • Story Mapping • KJ Technique • Collaborative Sketching Exercises • and many more! (I’ll have links to resources!) GOTO Copenhagen 2012- @johannakoll
  32. 32. Make it a habit. Photo Copenhagen http://www.flickr.com/photos/jayw/871244465/ GOTOby Transguyjay:2012- @johannakoll
  33. 33. Information radiators GOTO Copenhagen 2012- @johannakoll
  34. 34. GOTO Copenhagen 2012- @johannakoll
  35. 35. KANBAN-KA board ? ✓ GOTO Copenhagen 2012- @johannakoll
  36. 36. GOTO Copenhagen 2012- @johannakoll
  37. 37. Make things for people, with people GOTO Copenhagen 2012- @johannakoll
  38. 38. A user-centered design approach involves people. Throughout. Continuously. GOTO Copenhagen 2012- @johannakoll
  39. 39. Agile is built around teams Responsibilities and competencies over roles Expertise over interest No ego Don’t value process over outcome GOTO Copenhagen 2012- @johannakoll
  40. 40. Customers. Values and team culture. Vision. GOTO Copenhagen 2012- @johannakoll
  41. 41. A selection of resources (1) Case Study of Customer Input For a Successful Product, Lynn Miller (2005) 5 Users every Friday, Tom Illmensee & Alyson Muff, Agile 2009 Proceedings Learning to play UX rugby, Anders Ramsay, http://slidesha.re/GPfK0w Beyond Staggered Sprints: Integrating User Experience and Agile, Jeff Gothelf, http://slidesha.re/9Pq3qb Designing the user experience in an agile context, Johanna Kollmann, http://bit.ly/p3NmWI Undercover User Experience, Cennydd Bowles & James Box How to build the integrated scrum board, Ole H. Kristensen, http://b.qr.ae/JHeM9R Test everything you got regardless of its polish or fidelity, Jeff Gothelf, http://bit.ly/n6qjTI GOTO Copenhagen 2012- @johannakoll
  42. 42. A selection of resources (2) It’s Our Research: Getting Stakeholder Buy-In for UX Research Projects , Tomer Sharon Introduction to Design Studio Methodology, Will Evans, http://uxmag.com/articles/introduction-to- design-studio-methodology The KJ Technique: A Group Process for Establishing Priorities, Jared M. Spool, http://www.uie.com/articles/kj_technique/ The new user story backlog is a map, Jeff Patton, http://www.agileproductdesign.com/blog/the_new_backlog.html Collaboration games: http://gogamestorm.com, http://innovationgames.com/resources/the- games/ GOTO Copenhagen 2012- @johannakoll
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Agile has grown up and become a widely adopted approach for delivering software. User Experience is maturing, and the value of good design is being recognised. Since 2006, I have been observing teams, talking to practitioners who are trying to bring the two together, and putting theory into practice in my own work. In this talk, given at the GOTO Software Development 2012 in Copenhagen, I illustrate how the agile and the UX mindset have more in common than you think, share some (still emerging and changing) best practices for including UX work in an agile context, give examples for how you can use UX tools and techniques to spread people-centred thinking across your team, and get you excited about the hardest, but most rewarding aspect of our jobs: working with people to make something for people.

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