Summary Professional background of the founder Mercurius Consulting Group

1. Condensed Presentation
Johan Werbrouck
Document number 1

2. In the course of the last 18 years, Value Creation skills were build
across three domains in an international context.
Main areas of value creation for Clients (PE firms. Boutique advisory firms/Restructuring)
1 Private Equity Skills 2 Business Development, Restructuring
& Strategy
• Part time Partner Potosi (www.potosi.nl) -
Amsterdam • International Expansion (organic vs M&A)
• Former managing partner Steinberg capital SICAR • Emerging Markets: CIS (Russia, Ukraine)
SCA 1 • BAIN & Co: Strategy Toolkit
- Commercial Due Dilligece • Roland Berger: Toolkit (Duesseldorf)
- Deal Screening Private • References at Steinberg Capital SICAR
- Full Potential Improvement Plan (EBITDA) Equity SCA (former founder & Managing Partner)
Instrumental in exit VES (1 Bn Euro) to CVC www.steinbergfund.com
Germany (support Goldman Sachs) • References at GE: Services development
• Goffin Bank: Strategy, Valuation (CIG Europe)
3 Lean Six Sigma • References at BASF: Country &
3 2 International Business Development (HQ
• APM Moeller Maersk Adding Value Ludwigshafen) – former manager
- Reference APMT for clients • AFK Sistema (Moscow)
> Terminal Zeebrugge In 3 areas • Millennium Capital (Kyiv)
> Terminal Tangiers
• Former VP Six Sigma/
Digitisation at GE Capital Operational
Restructuring &
Europe Full Potential &
International
• Former Group Director 6 Sigma Change
Expansion
at division E-On Ag/Viterra Management
Energy Services
BRU-3510-46794-01-01-EN.ppt 2

3. 1
Client Segment: Private Equity Firms
Overview references
Goffin Bank: Acquisition small retail bank Steinberg Capital SICAR SCA (2005-2007)
Proprietary Consulting: as IP adviced group of • Emerging Market Private Equity
investors in acquiring a small belgian bank (2008) – 7 – Focus on mid market private equity buyouts
months scope (cfr illustration) – Region: Ukraine
– Size: 120 Mio
I. Workflow & Assignment – Custodian: Sal. Oppenheim
• Conduct Due Dilligence – Registration: Lux based Bank Commission CSSF as
- Legal: Coordination SICAR
- Commercial due dilligence • Role:
- Financial due dilligence: Ernst & Young – Founder & Managing Partner
• Strategy development: Three pillars for a new merchant – Deal Sourcing
bank with wealth management – Commercial Due Dilligence
• Valuation: DCF – Overall Deal Assessment: Attractiveness market,
• Deal Structuring company, deal structure and exit opportunities
• Organisational Structures • Deliverables
• Full Potential Improvement Plan – Full Registration license obtained at CSSF
• Deal negotiation with owners – Deal pipeline completely documented (4 deals in the
• Presentation at the Belgian Bank commission CBFA areas of food franchise chain, industry cables,
II. Outcome: Poultry integrated chain, Industrial batteries, logistics
• CBFA (Bank Commission) accepted the proposition to and agro business
have the bank bought (Full Europeam Bank license) ; due – SICAR stopped in Q1 2008 due to unsufficient
to unsuffiicent funds of investors’ syndicate, deal was sources, caused by defaulting limited partners
aborted
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4. 2
Client Segment: Industry Groups, Diversified Holdings
Overview references Business Development & Strategy
BAIN & Co General Electric – Manager (Executive band )
Former project manager at BAIN & Company (99) • European Services Council / CIG (Corporate Initiatives
• Toolkit: Profit Pool Analysis; 4C’s, Modelling, Valuation, Group)
Corporate Strategy design, Portfolio Analysis (Fix, – Development of a business development plan for GE
Close, Sell), Full Potential Analysis, Customer loyalty Plastics: Validation for the development of services
and retention strategy (trained in US – 12 weeks) business for a typical commodity player in the plastics
• Cases (illustration): industry in Europe
• Development of insight in end game of industry – Ebusiness Strategy development for GE Aircraft
consolidation at Nutreco – Vertical forward integration Engines: Development of a portfolio of value added
of feed into food business (strategic rationale) services
• Financial Services: Rationale for developing • Pricing Strategy at GE Power systems and leveraging the
bancinsurance strategy for a retail bank best practices across the GE Business at GE Medical
• Canning business: Development of a full potential Systems, GE Aircraft Engines
business strategy with focus on ebitda improvements • E services development at GE Capital Commercial
driven by four modules: Finance – Digitisation of workflow
- Strategic full potential Expansion of West European business to CIS
- Operational Full Potential
- Organisational Full Potential • Development architecture for e new energy fund at AFK
- Financial Full Potential Sistema (Moscow)
• Development of the Memorandum for a diversified investment
fund (multi asset classes)
• Steinberg Capital SICAR SCA: Mapping Ukrainian business
expansion possibiities
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5. 3
Client Segment: Process focussed industries (Banking, Insurance,
Chemicals, Healthcare, …)
Overview references Process Excellence
Most recent reference: APM Terminals (April-September
Other references
2009) / Group APM Moeller Maersk
Closing the gap for a local container terminal at • E-on Ag: Viterra Energy Services (Germany
Zeebrugge/Belgium in the area of lean six sigma based/Duesselfdorf)
• Phase I: Diagnostics – assessment of the gap between - Former group director Six Sigma
actual and desired state (as target was set by corporate - Results: 15 Mio Euro Net Benefits over 2 years
HQ – APMT Europe / Rotterdam based) - Responsibility: Managing the P&L over 28
• Phase II: Developing Strategy for the next 3 years to countries, span of control of 6 master black belts,
develop lean six sigma and enabling a cumulated benefit indirect reporting (matrix structure) of 28 black
of 3.5 Mio Euro, combined with a Change Program belts
• Phase III: Execution value levers for the organisation as - Level: N-1 / Bereichsleiter Six Sigma reporting
interim manager into the Board
- Review project portfolio (20 projects) and repilot 6 • General Electric/ GE Capital Commercial Finance
out of 20 in the areas of maintenance and operations Europe
- Roll out project successes - Vice president Europe (UK based) for GE
- Coach executives and conduct workshops Capital division (asset based lending business/
- Coach the local Business Process Manager factoring)
(Black Belt) and coach them to certification - Direct reports: 4
- Train the Green Belts (project leaders) - Main objectives: combining strenghts of six
- Drive the change program with the local sigma and Ebusiness in order to:
managing director (i) Digitise workflow
- Develop pipeline of projects for 2010 (ii) Develop web enabled services for clients
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