Facebook Live is taking the newsfeed by storm! This (relatively) new live-broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby racoons! Although Facebook Live is simple to use (just tap the live broadcast icon while publishing an update from your mobile device), many nonprofits are understandably hesitant about this new form of unscripted content marketing. That's because Facebook Live begs these questions: What are we going to say? How do we respond to commenters? How long should we broadcast? Will anybody tune-in? FACEBOOK LIVE BROADCAST: https://facebook.com/JohnHaydon.DigitalMarketing/videos/vb.142336865777665/1181904025154272/ Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo
SmileDon'tPanic

2. Format:
• 15 minute presentation
• 15 Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want to)
• If you’re live-tweeting, use #HDCB
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Trouble with the audio?
Select telephone and dial in. The number
will be displayed when selected.
Facebook LiveVideo: Smile Don't Panic

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_________________________________________________________The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
Facebook LiveVideo: Smile Don't Panic

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
What is Facebook Live?
Facebook Live lets any person, brand,
or nonprofit broadcast live video on
Facebook. You can answer burning
questions, hear what's on their minds
and respond to commenters - all
from your smart phone.

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
What is Facebook Live?

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #1: Don’t freak out
• Mistakes will be made
• You will feel nervous
• You will survive

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #2: Get your feet wet with a small group
• Do a dry run with a small test group
• How is the video and audio quality?
• Practice calling out peoples names and reading comments
• Ask viewers to follow
• Test out other features

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #3: Pick a topic people WANT to discuss
• Trending topics or news
• Frequently asked questions about a specific topic
• Provide an insider's view behind the scenes
• Research other popular themes on social media
• Give access to something most people don't witness

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #4: Tell people WHEN you're going live
• Post an update on your page the week before
• Post an update on your page the day before
• Include the date, time, and topic in a Facebook cover
• Send an email to your email list
• Tweet about it immediately before you go live

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #5: Make an outline for your broadcast
• Introduce the topic or event
• Introduce yourself
• List the interview questions
• Tell people what's next (events, news, fundraisers)
• Respond to comments throughout the broadcast
• Ask for follows throughout the broadcast

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #6: Make sure the BANDWIDTH is healthy
• If you can, use Wifi
• If not, make sure you've got 3 bars, 4G
• Test broadcast from event location
• Plan for a contingency carrier

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #7: Write a compelling description
• Make your topic clear
• Make your topic compelling
• No more than one short sentence

13. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #8: Respond to commenters
• Call out commenters by name
• Read their comment
• Reply to their comment
• Say thank you

14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Tip #9: Ask for FOLLOWS
• Ask participants to follow
• They'll get notified each time you broadcast
• Totally boosts your Newsfeed karma

15. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
• Send a follow up email
• Link to broadcast in your newsletter
• Re-share broadcast on your Page
Tip #10: Share the recording

16. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Q&A

17. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic

18. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Facebook LiveVideo: Smile Don't Panic
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.