Before Snapchat, social media content was generally assumed to be permanent on the Internet. In fact, Facebook updates, tweets, and Instagram posts all have a unique URL called a permalink - a permanent link to a piece of content. No expiration date. But with Instagram Stories (and Snapchat for that matter) social conversations now have a shelf-life. An expiration date helps you: Create a sense of urgency: If your people are going to act, they have to act now. The story won't be there tomorrow. Get and keep their attention: Pay attention, or you'll miss out. Inject more "human" into your brand: People seek to engage with people, not brands. Brands are fiction, people are everything. During today's Hump Day Coffee Break, let's discuss how you can use Instagram Stories. I'll share examples from PETA, Do Something, etc. *Register for weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb *Access to the training archive: http://members.johnhaydon.com/course/smart-marketing-lessons/

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire
Supporters with
Instagram Stories

2. Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.marketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Let’s learn from
each other!
How to Inspire Supporters with Instagram Stories

3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
What are Instagram Stories?
Photos and videos that disappear after 24 hours.

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Instagram Stories lets you share
photos and videos with followers
that disappear after 24 hours.
What are they?
1 2 3 4

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Why do they matter?
1. Create a sense of urgency: If your people are going to act, they
have to act now. The story won't be there tomorrow.
2. Get and keep their attention: Pay attention, or you'll miss out.
3. Inject more "human" into your brand: People engage with
people, not brands. Brands are fiction, people are everything.

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
• You can publish a story by tapping the“+”icon
at the top of the home screen.
• Stories appear at the top of the home screen.
• Once your stories disappear, so does your
position on the home screen.
How do I create them?

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
• You can also upload photos or videos by
swiping down
How do I create them?

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
1 2 3 4
Do Something engages users in a creative and fun
mini-campaign to grow their mobile supporter base.

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
5 6 7
Do Something engages users in a creative and fun
mini-campaign to grow their mobile supporter base.

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
1 2 3
Stand Up To Cancer invited Instagram followers to a live
Q&A with Sharon Jones to discuss her new documentary.

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
1 2 3 4
PETA invites Instagram followers behinds the scenes while they
film a new PSA about the dangers of leaving your dog in a hot car.

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
1 2 3 4
Pencils of Promise invites followers to tap through a series of
pictures that promote #BacktoSchool. Fun and creative!

13. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Awesome examples
1 2 3 4
Monterey Bay Aquarium entertains with cool facts and bad puns…

14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Q&A

15. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories

16. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Inspire Supporters with Instagram Stories
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.