Presentation to Emtex members, 15 March 2011 in Nottingham. By John Owens of John Owens Associates

1. John Owens Search Engine Optimisation - Getting found on Google © John Owens Associates 2011

3. Getting found on Google

5. How Google works A Spider... Googlebot wanders the web for new websites and changes to websites. It then views the web pages and strips out the text content. An Indexed Storage System.. A record, held by Google of all the text pages viewed by the spider (+ lots of other info too) A Matching Process.. The “Relevancy Algorithm” The rules that tell Google how to determine what would be relevant to your search

6. How Google works Search term key words /phrase “ Pay per Click” (PPC) results Organic or natural results Number of results

7. How Google works

11. SEO Fundamentals Title tag + Alt tags on images Body copy & internal links Heading tag

12. SEO Fundamentals Description tag “ View” – “Source” From www.designweek.co.uk Title tag Keywords tag

13. SEO Don’ts Flash based site Frames based site Graphics only site

14. SEO Fundamentals – long tail marketing Source: RankStat.com, London, January 2007 Results for all search engines – length of key phrases entered

15. SEO Fundamentals – long tail marketing

18. Finding out where we are...

19. Finding out where we are...

20. Key word research

21. Key word research Average advertiser competition 210 searches for this phrase in September

22. Key word research - on your existing site Your website

23. Key word research - on your existing site

24. “ Going Local”

25. “ Going Local”

26. Google Places

27. Adding your site

28. Adding your site

29. The Gold Standard www.dmoz.org

30. Finding Directories www.isedb.com

31. Local directories www.rutnet.co.uk

32. Industry-specific directories www.smoothhound.co.uk

33. Don’t forget Social Media Blogging Twitter

34. Thanks John Owens Associates Tel: 01522 822 302 email: [email_address]