SlideShare une entreprise Scribd logo
1  sur  54
Télécharger pour lire hors ligne
Changing How We
Think About and Lead Change

20th C. Push Economy => 21st C. Pull Economy
John Seely Brown
Visiting Scholar
University of Southern California
ARL Fall Forum, October 12, 2012
Our Context
18th, 19th, 20th C
infrastructure
50 yrs

The era(s) of
relative stability

Skills lasted a lifetime
Career paths were clear
S-curve
stable over decades. Institutional architectures
lasted for ever.
S-curve
then
The Big Shift Happened
21st C infrastructure: no stability in sight
driven by continual exponential
advances in computation

18th, 19th, 20th C
infrastructure
50 yrs

S-curve
S-curve
stable over decades.
In a world of increasingly rapid change,
the half life of a given stock or skill is
constantly shrinking.

Stocks =====> Flows

protecting/delivering
authoritative
knowledge assets

canons/genres
relatively fixed

participating
in knowledge flows

genres fluid:

transmedia,
participatory culture
world building
An epistemological shift
“Knowledge is no longer that
which is contained in space, but
that which passes through it, like
a series of vectors, each having
direction and duration yet
without precise location or limit.

Carla Hesse:

In the future, it seems, there will
be no fixed canons of texts and
no fixed epistemological
boundaries between disciplines,
only paths of inquiry, modes of
integration, and moments of
encounter.”
A Belief

The challenges we face
are both fundamental and substantial.
We have moved from
an era of equilibrium to
a new normalan era of constant dis-equilibrium.
Our ways of working,
ways of creating value
& ways of innovating must be
reframed.
But

we have gone thru dis-continuties before.
Yeah but not easily. Why is change
so hard and will this time be
even harder..
Are we just too set in our ways,
our mindsets??
The Competency Trap
works against change!
to produce a
product family

to see new patterns
time

but what blocks one
from seeing new patterns?
An Example of a Competency Trap
Glenalvon - 1880s

Clipper Ships
France ll
Preussen
Thomas W. Lawson

Competency traps Reigns Supreme
The Great Challenge
• changing

{

one’s own
an institution’s

} beliefs
brick wall

to create action
Egads, I am not an expert on
change. I just stumble along.
Bear with me. First some personal
examples and then some more
general principles.
Designing Evocative Experiences
- beyond the cognitive
• engagement
• participation
• emotion
• gut
What! … I thought
logic reigned
supreme.

No, no,
narratives do.
When User Hits Machine –
changing the corporate Xerox mindset

listening to the dialogue
Never underestimate the power of a narrative
Fine – jsb but how did you
bring about systemic change
inside your own organization?

And systemic change was needed
and will always be needed.
Skills, Social Practices & Needed Services
evolve around new technologies
18th, 19th, 20th C
infrastructure

21st C infrastructure

50 yrs

S-curve
S-curve
rapid set of punctuated moves
Getting PARC researchers to embrace change.

But I am my specialty, I can’t change.
What??? Don’t you know
we are the best!! Why do
WE need to change?
Cool – but how do
you know you are
still the best?
And can’t you be
even better??
some small steps – but no brilliant moves
i) Became a meta research project – what would
constitute truly legitimate measures of value created.
ii) Started a year long process of key folks in the lab
visiting labs that were doing new breakout research
(nano-machines, in particular)
iii) Asked all researchers giving talks to report back
on what they personally learned.
iv) Started an ambitious 50 person summer intern
program where part of their job was to needle us
our ‘old’ tools and methods.
some small steps – but no brilliant moves
i) Became a meta research project – what would
constitute truly legitimate measures of value created.
ii) Started a year long process of key folks in the lab
visiting labs that were doing new breakout research
(nano-machines, in particular)
iii) Asked all researchers giving talks to report back
on what they personally learned.
iv) Started an ambitious 50 person summer intern
program where part of their job was to needle us
our ‘old’ tools and methods.
some small steps – but no brilliant moves
i) Became a meta research project – what would
constitute truly legitimate measures of value created.
ii) Started a year long process of key folks in the lab
visiting labs that were doing new breakout research
(nano-machines, in particular)
iii) Asked all researchers giving talks to report back
on what they personally learned.
iv) Started an ambitious 50 person summer intern
program where part of their job was to needle us
our ‘old’ tools and methods.
some small steps – but no brilliant moves
i) Became a meta research project – what would
constitute truly legitimate measures of value created.
ii) Started a year long process of key folks in the lab
visiting labs that were doing new breakout research
(nano-machines, in particular)
iii) Asked all researchers giving talks to report back
on what they personally learned.
iv) Started an ambitious 50 person summer intern
program where part of their job was to needle us
our ‘old’ tools and methods.
But how do you get folks from
different disciplines and different locations
to work toward each other toward
new ways of working.
Authorized and Emergent Practices
Authorized

Emergent

the structure
around the work
of organizations

the structure
within the work
of organizations

Traditional IT
supports the
authorized

Social software
supports the
emergent

The social fabric supports knowledge sharing & meaning
Warning – the following will seem
simple and perhaps weird.
A wired coffee pot
Fostering and capturing brainstorming

Copying from wall to web
Connecting the commons
with wide band video
over the internet

nyc

San Francisco
Jack Hidary
“How often do you get out of your comfort zone?”
And how can you do this effectively?
Breaking out of Epistemic Silos:
exploring the white space in truly
socio-technical, multi-disciplinary ways
PAIR: PARC ARTIST IN RESIDENCE PROGRAM

Rich Gold

Technologies of Imagination

Pairing Artists and Scientists, One on One,
Using Technology as a Common Language.
The Big Picture
The Rhythm of Change

Quy Nguyen Huy & Henry Mintzberg

“change has to be managed with a
profound appreciation of stability”
Change 1.0
“Because dramatic change alone
can be just drama, systematic
change by itself can be deadening,
and organic change without the
other two can be chaotic, they
must be sequenced and paced
over time, creating a
rhythm of change. “
The Bigger Picture
Change 2.0
A Guiding Example
20th Century Focus:
State Craft
21st Century Need:
State Craft meets Street Craft
Or, perhaps,
rethinking of the academy.
MINORITY REPORT
VISION
VISION IS ABOUT SIGHT,
PERCEPTION,
AND THE IMAGINATION
VISION
IT IS ABOUT
WORLD BUILDING
(THE FULL CONTEXT)
VISION
Change 2.0

META-NARRATIVE

MICRO-NARRATIVES
AP-J
VISION AND THE ROLE
OF META-NARRATIVE
COMPELLING
STRATEGICALLY AMBIGUOUS
POSITIVE +
ASPIRATIONAL

A key take away.
VISION
Change 2.0

META-NARRATIVE

MECHANISMS

MICRO-NARRATIVES
AP-J
VISION
Change 2.0

META-NARRATIVE

social networks

MECHANISMS

MICRO-NARRATIVES
AP-J
Change 2.0
Meta-NARRATIVE
world building

MECHANISMS
Transmedia

MICRO-NARRATIVES
AP-J
Change 2.0
Meta-NARRATIVE
world building
Harry Potter

social networks

Structural holes

MECHANISMS
Transmedia
World Without Oil (ARG)

MICRO-NARRATIVES
AP-J
Thank You
By
Ann Pendleton-Jullian
John Seely Brown

Change 2.0 sketches by Ann Pendleton- Jullian; other sketches by Susan Haviland
Thank You

Contenu connexe

Tendances

The discipline of innovation
The discipline of innovationThe discipline of innovation
The discipline of innovationWei Li
 
Iterative Architecture: Your Path to on-time Delivery
Iterative Architecture: Your Path to on-time DeliveryIterative Architecture: Your Path to on-time Delivery
Iterative Architecture: Your Path to on-time DeliveryAsanka Abeysinghe
 
Agile Organization Design: How to Optimize Your Organization for Agile
Agile Organization Design: How to Optimize Your Organization for AgileAgile Organization Design: How to Optimize Your Organization for Agile
Agile Organization Design: How to Optimize Your Organization for AgileGervais Johnson, Advisor
 
Volkswagen do Brasil-Driving Strategy with BSC
Volkswagen do Brasil-Driving Strategy with BSCVolkswagen do Brasil-Driving Strategy with BSC
Volkswagen do Brasil-Driving Strategy with BSCGuru Vamsi Krishna
 
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...Matthew Skelton
 
Org Topologies at Scrum Day Europe 2022, Amsterdam
Org Topologies at Scrum Day Europe 2022, AmsterdamOrg Topologies at Scrum Day Europe 2022, Amsterdam
Org Topologies at Scrum Day Europe 2022, AmsterdamAlexey Krivitsky
 
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...Deepak Soni
 
Siemens - open innovation case
Siemens - open innovation caseSiemens - open innovation case
Siemens - open innovation caseParag Deshpande
 
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
STRATEGIC MANAGEMENT OFTECHNOLOGICAL INNOVATION STRATEGIC MANAGEMENT OFTECHNOLOGICAL INNOVATION
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION FajriAnsyahPutra2
 
An introduction to Cost of Delay
An introduction to Cost of DelayAn introduction to Cost of Delay
An introduction to Cost of DelayGlenn Smith
 
Phillies Promotional Project
Phillies Promotional ProjectPhillies Promotional Project
Phillies Promotional ProjectBryce Bradley
 
HBR Change in Simmons
HBR Change in SimmonsHBR Change in Simmons
HBR Change in SimmonsAshwa Khan
 
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential World
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential WorldWhy Great Leaders Must Unlearn to Succeed in Today’s Exponential World
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential WorldKaiNexus
 

Tendances (20)

The discipline of innovation
The discipline of innovationThe discipline of innovation
The discipline of innovation
 
Iterative Architecture: Your Path to on-time Delivery
Iterative Architecture: Your Path to on-time DeliveryIterative Architecture: Your Path to on-time Delivery
Iterative Architecture: Your Path to on-time Delivery
 
¿Por qué necesito Agilidad?
¿Por qué necesito Agilidad?¿Por qué necesito Agilidad?
¿Por qué necesito Agilidad?
 
Agile Organization Design: How to Optimize Your Organization for Agile
Agile Organization Design: How to Optimize Your Organization for AgileAgile Organization Design: How to Optimize Your Organization for Agile
Agile Organization Design: How to Optimize Your Organization for Agile
 
Volkswagen do Brasil-Driving Strategy with BSC
Volkswagen do Brasil-Driving Strategy with BSCVolkswagen do Brasil-Driving Strategy with BSC
Volkswagen do Brasil-Driving Strategy with BSC
 
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...
Beyond the spotify model - Team Topologies - Agile Scotland 2019-03-11 - Matt...
 
Org Topologies at Scrum Day Europe 2022, Amsterdam
Org Topologies at Scrum Day Europe 2022, AmsterdamOrg Topologies at Scrum Day Europe 2022, Amsterdam
Org Topologies at Scrum Day Europe 2022, Amsterdam
 
The Blue Ocean Strategy FG
The Blue Ocean Strategy FGThe Blue Ocean Strategy FG
The Blue Ocean Strategy FG
 
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...
Inside The Box Thinking (Thanks to Drew Boyd for his wonderful coaching and g...
 
Siemens - open innovation case
Siemens - open innovation caseSiemens - open innovation case
Siemens - open innovation case
 
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
STRATEGIC MANAGEMENT OFTECHNOLOGICAL INNOVATION STRATEGIC MANAGEMENT OFTECHNOLOGICAL INNOVATION
STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
 
An introduction to Cost of Delay
An introduction to Cost of DelayAn introduction to Cost of Delay
An introduction to Cost of Delay
 
The innovator’s dilemma,
The innovator’s dilemma, The innovator’s dilemma,
The innovator’s dilemma,
 
Phillies Promotional Project
Phillies Promotional ProjectPhillies Promotional Project
Phillies Promotional Project
 
HBR Change in Simmons
HBR Change in SimmonsHBR Change in Simmons
HBR Change in Simmons
 
Facilitation Techniques for Agile Teams
Facilitation Techniques for Agile TeamsFacilitation Techniques for Agile Teams
Facilitation Techniques for Agile Teams
 
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential World
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential WorldWhy Great Leaders Must Unlearn to Succeed in Today’s Exponential World
Why Great Leaders Must Unlearn to Succeed in Today’s Exponential World
 
The Agile Coaching DNA - Overview
The Agile Coaching DNA -  OverviewThe Agile Coaching DNA -  Overview
The Agile Coaching DNA - Overview
 
Netflix
NetflixNetflix
Netflix
 
Pattern of Innovation
Pattern of InnovationPattern of Innovation
Pattern of Innovation
 

Similaire à Changing How We Think About and Lead Change - by john seely brown

Recommended Resources Articles Galenson, D. W. (2002). .docx
Recommended Resources  Articles Galenson, D. W. (2002). .docxRecommended Resources  Articles Galenson, D. W. (2002). .docx
Recommended Resources Articles Galenson, D. W. (2002). .docxcatheryncouper
 
FRBR, Physics, And The World Wide Web
FRBR, Physics, And The World Wide WebFRBR, Physics, And The World Wide Web
FRBR, Physics, And The World Wide WebRonald Murray
 
2020 NYU Social Identity & Morality Lab Annual Review
2020 NYU Social Identity & Morality Lab Annual Review2020 NYU Social Identity & Morality Lab Annual Review
2020 NYU Social Identity & Morality Lab Annual ReviewJay Van Bavel
 
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...Michael Edson
 
David Lewis on Libraries
David Lewis on LibrariesDavid Lewis on Libraries
David Lewis on LibrariesNITLE
 
Orange institute silicon valley sessions nov 2010
Orange institute silicon valley sessions nov 2010Orange institute silicon valley sessions nov 2010
Orange institute silicon valley sessions nov 2010ronaldoSF
 
Magdelene sch pres
Magdelene sch presMagdelene sch pres
Magdelene sch presShaun Hides
 
Session 1 innovation and its global impact on economy
Session 1 innovation and its global impact on  economySession 1 innovation and its global impact on  economy
Session 1 innovation and its global impact on economyAnne CASATI
 
Malina bunb manizales 2015
Malina bunb manizales  2015Malina bunb manizales  2015
Malina bunb manizales 2015roger malina
 
G325 final revision exam tips 2017 - 1a, 1b, Online Age
G325 final revision exam tips 2017 - 1a, 1b, Online AgeG325 final revision exam tips 2017 - 1a, 1b, Online Age
G325 final revision exam tips 2017 - 1a, 1b, Online Agealevelmedia
 
Science without the Generalised Theory of Evolution
Science without the Generalised Theory of EvolutionScience without the Generalised Theory of Evolution
Science without the Generalised Theory of EvolutionRahman Khatibi
 
Creating Digital Change
Creating Digital ChangeCreating Digital Change
Creating Digital ChangeAlexFlowers10
 
Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Michael Edson
 
Michael Edson: Prototyping the Smithsonian Commons
Michael Edson: Prototyping the Smithsonian CommonsMichael Edson: Prototyping the Smithsonian Commons
Michael Edson: Prototyping the Smithsonian CommonsMichael Edson
 
Change + Challenges + Chances
Change + Challenges + ChancesChange + Challenges + Chances
Change + Challenges + ChancesStefan Haas
 
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...Michael Edson
 
A Futurist Looking Back
A Futurist Looking BackA Futurist Looking Back
A Futurist Looking BackJay Whittaker
 
What is the role of THEORY in Urbanism?
What is the role of THEORY in Urbanism?What is the role of THEORY in Urbanism?
What is the role of THEORY in Urbanism?Roberto Rocco
 

Similaire à Changing How We Think About and Lead Change - by john seely brown (20)

Innovations of tomorrow
Innovations of tomorrowInnovations of tomorrow
Innovations of tomorrow
 
Recommended Resources Articles Galenson, D. W. (2002). .docx
Recommended Resources  Articles Galenson, D. W. (2002). .docxRecommended Resources  Articles Galenson, D. W. (2002). .docx
Recommended Resources Articles Galenson, D. W. (2002). .docx
 
FRBR, Physics, And The World Wide Web
FRBR, Physics, And The World Wide WebFRBR, Physics, And The World Wide Web
FRBR, Physics, And The World Wide Web
 
2020 NYU Social Identity & Morality Lab Annual Review
2020 NYU Social Identity & Morality Lab Annual Review2020 NYU Social Identity & Morality Lab Annual Review
2020 NYU Social Identity & Morality Lab Annual Review
 
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...
Michael Edson, Relevance, Existence, and Smithsonian Strategy, for OCLC "Web ...
 
David Lewis on Libraries
David Lewis on LibrariesDavid Lewis on Libraries
David Lewis on Libraries
 
Orange institute silicon valley sessions nov 2010
Orange institute silicon valley sessions nov 2010Orange institute silicon valley sessions nov 2010
Orange institute silicon valley sessions nov 2010
 
Magdelene sch pres
Magdelene sch presMagdelene sch pres
Magdelene sch pres
 
Session 1 innovation and its global impact on economy
Session 1 innovation and its global impact on  economySession 1 innovation and its global impact on  economy
Session 1 innovation and its global impact on economy
 
Malina bunb manizales 2015
Malina bunb manizales  2015Malina bunb manizales  2015
Malina bunb manizales 2015
 
Infrastructures
InfrastructuresInfrastructures
Infrastructures
 
G325 final revision exam tips 2017 - 1a, 1b, Online Age
G325 final revision exam tips 2017 - 1a, 1b, Online AgeG325 final revision exam tips 2017 - 1a, 1b, Online Age
G325 final revision exam tips 2017 - 1a, 1b, Online Age
 
Science without the Generalised Theory of Evolution
Science without the Generalised Theory of EvolutionScience without the Generalised Theory of Evolution
Science without the Generalised Theory of Evolution
 
Creating Digital Change
Creating Digital ChangeCreating Digital Change
Creating Digital Change
 
Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5?
 
Michael Edson: Prototyping the Smithsonian Commons
Michael Edson: Prototyping the Smithsonian CommonsMichael Edson: Prototyping the Smithsonian Commons
Michael Edson: Prototyping the Smithsonian Commons
 
Change + Challenges + Chances
Change + Challenges + ChancesChange + Challenges + Chances
Change + Challenges + Chances
 
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...
Open Digital Heritage: Doing Hard Things Easily, at Scale (text version) :: M...
 
A Futurist Looking Back
A Futurist Looking BackA Futurist Looking Back
A Futurist Looking Back
 
What is the role of THEORY in Urbanism?
What is the role of THEORY in Urbanism?What is the role of THEORY in Urbanism?
What is the role of THEORY in Urbanism?
 

Dernier

Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 

Dernier (19)

Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 

Changing How We Think About and Lead Change - by john seely brown

  • 1. Changing How We Think About and Lead Change 20th C. Push Economy => 21st C. Pull Economy John Seely Brown Visiting Scholar University of Southern California ARL Fall Forum, October 12, 2012
  • 3. 18th, 19th, 20th C infrastructure 50 yrs The era(s) of relative stability Skills lasted a lifetime Career paths were clear S-curve stable over decades. Institutional architectures lasted for ever. S-curve
  • 5. 21st C infrastructure: no stability in sight driven by continual exponential advances in computation 18th, 19th, 20th C infrastructure 50 yrs S-curve S-curve stable over decades.
  • 6. In a world of increasingly rapid change, the half life of a given stock or skill is constantly shrinking. Stocks =====> Flows protecting/delivering authoritative knowledge assets canons/genres relatively fixed participating in knowledge flows genres fluid: transmedia, participatory culture world building
  • 7. An epistemological shift “Knowledge is no longer that which is contained in space, but that which passes through it, like a series of vectors, each having direction and duration yet without precise location or limit. Carla Hesse: In the future, it seems, there will be no fixed canons of texts and no fixed epistemological boundaries between disciplines, only paths of inquiry, modes of integration, and moments of encounter.”
  • 8. A Belief The challenges we face are both fundamental and substantial. We have moved from an era of equilibrium to a new normalan era of constant dis-equilibrium. Our ways of working, ways of creating value & ways of innovating must be reframed.
  • 9. But we have gone thru dis-continuties before. Yeah but not easily. Why is change so hard and will this time be even harder.. Are we just too set in our ways, our mindsets??
  • 10. The Competency Trap works against change! to produce a product family to see new patterns time but what blocks one from seeing new patterns?
  • 11. An Example of a Competency Trap Glenalvon - 1880s Clipper Ships
  • 14. Thomas W. Lawson Competency traps Reigns Supreme
  • 15. The Great Challenge • changing { one’s own an institution’s } beliefs brick wall to create action
  • 16. Egads, I am not an expert on change. I just stumble along. Bear with me. First some personal examples and then some more general principles.
  • 17. Designing Evocative Experiences - beyond the cognitive • engagement • participation • emotion • gut What! … I thought logic reigned supreme. No, no, narratives do.
  • 18. When User Hits Machine – changing the corporate Xerox mindset listening to the dialogue Never underestimate the power of a narrative
  • 19. Fine – jsb but how did you bring about systemic change inside your own organization? And systemic change was needed and will always be needed.
  • 20. Skills, Social Practices & Needed Services evolve around new technologies 18th, 19th, 20th C infrastructure 21st C infrastructure 50 yrs S-curve S-curve rapid set of punctuated moves
  • 21. Getting PARC researchers to embrace change. But I am my specialty, I can’t change.
  • 22. What??? Don’t you know we are the best!! Why do WE need to change?
  • 23. Cool – but how do you know you are still the best? And can’t you be even better??
  • 24. some small steps – but no brilliant moves i) Became a meta research project – what would constitute truly legitimate measures of value created. ii) Started a year long process of key folks in the lab visiting labs that were doing new breakout research (nano-machines, in particular) iii) Asked all researchers giving talks to report back on what they personally learned. iv) Started an ambitious 50 person summer intern program where part of their job was to needle us our ‘old’ tools and methods.
  • 25. some small steps – but no brilliant moves i) Became a meta research project – what would constitute truly legitimate measures of value created. ii) Started a year long process of key folks in the lab visiting labs that were doing new breakout research (nano-machines, in particular) iii) Asked all researchers giving talks to report back on what they personally learned. iv) Started an ambitious 50 person summer intern program where part of their job was to needle us our ‘old’ tools and methods.
  • 26. some small steps – but no brilliant moves i) Became a meta research project – what would constitute truly legitimate measures of value created. ii) Started a year long process of key folks in the lab visiting labs that were doing new breakout research (nano-machines, in particular) iii) Asked all researchers giving talks to report back on what they personally learned. iv) Started an ambitious 50 person summer intern program where part of their job was to needle us our ‘old’ tools and methods.
  • 27. some small steps – but no brilliant moves i) Became a meta research project – what would constitute truly legitimate measures of value created. ii) Started a year long process of key folks in the lab visiting labs that were doing new breakout research (nano-machines, in particular) iii) Asked all researchers giving talks to report back on what they personally learned. iv) Started an ambitious 50 person summer intern program where part of their job was to needle us our ‘old’ tools and methods.
  • 28. But how do you get folks from different disciplines and different locations to work toward each other toward new ways of working.
  • 29. Authorized and Emergent Practices Authorized Emergent the structure around the work of organizations the structure within the work of organizations Traditional IT supports the authorized Social software supports the emergent The social fabric supports knowledge sharing & meaning
  • 30. Warning – the following will seem simple and perhaps weird.
  • 32. Fostering and capturing brainstorming Copying from wall to web
  • 33. Connecting the commons with wide band video over the internet nyc San Francisco
  • 34. Jack Hidary “How often do you get out of your comfort zone?” And how can you do this effectively?
  • 35. Breaking out of Epistemic Silos: exploring the white space in truly socio-technical, multi-disciplinary ways
  • 36. PAIR: PARC ARTIST IN RESIDENCE PROGRAM Rich Gold Technologies of Imagination Pairing Artists and Scientists, One on One, Using Technology as a Common Language.
  • 38. The Rhythm of Change Quy Nguyen Huy & Henry Mintzberg “change has to be managed with a profound appreciation of stability”
  • 40. “Because dramatic change alone can be just drama, systematic change by itself can be deadening, and organic change without the other two can be chaotic, they must be sequenced and paced over time, creating a rhythm of change. “
  • 43. A Guiding Example 20th Century Focus: State Craft 21st Century Need: State Craft meets Street Craft Or, perhaps, rethinking of the academy.
  • 45. VISION VISION IS ABOUT SIGHT, PERCEPTION, AND THE IMAGINATION
  • 46. VISION IT IS ABOUT WORLD BUILDING (THE FULL CONTEXT)
  • 48. VISION AND THE ROLE OF META-NARRATIVE COMPELLING STRATEGICALLY AMBIGUOUS POSITIVE + ASPIRATIONAL A key take away.
  • 52. Change 2.0 Meta-NARRATIVE world building Harry Potter social networks Structural holes MECHANISMS Transmedia World Without Oil (ARG) MICRO-NARRATIVES AP-J
  • 53. Thank You By Ann Pendleton-Jullian John Seely Brown Change 2.0 sketches by Ann Pendleton- Jullian; other sketches by Susan Haviland