4WT Media is a digital marketing company servicing a diverse client base for a wide variety of industries including business and technology, fashion, music and connected entertainment. The 4WT team has extensive experience drawing together a talented group from many successful technology companies. 4WT has made a name producing high quality video content for their clients who include: Google, Microsoft, Twitter, Docstoc, Fullscreen, Crowdfunder and many more. The company’s services focus on content strategy, video production, syndication and analytics & optimization.

1. 4WT
Media
Overview
Q1,
2013

2. Introduction
Why 2013 is year of Online Video
YouTube is 2nd largest search engine
4 Billion views per day
Video improves conversion by 25%-50%
50% of all internet traffic is video
Video is no longer an option, it’s REQUIRED

3. Overview
Creative
Stand
out
and
get
no@ced.
Philosophy
We
understand
how
important
it
is
to
create
a
dialogue
with
your
audience,
and
convert
Video Production
Our
secret
sauce.
users
into
customers.
The
beginning
of
every
campaign
starts
by
truly
understanding
our
client’s
goals,
and
whether
it’s
genera<ng
leads,
increasing
Content Syndication
s a l e s
o r
r e a c h i n g
n e w
Reach
the
right
audience.
c u s t o m e r s ,
w e
c r e a t e
a
customized
strategy
with
measurable
results. Analytics & Optimization
Measure
what
maEers.

4. Clients
We service a wide range of clients & industries
Custom-tailored strategies • High impact content • Data-driven results
“4WT
always
gets
our
projects
done
on
6me
and
on
budget.
I
highly
recommend
them.”
-­‐Reza
Bavar,
CEO,
Kaloud

5. Case Studies
Our work speaks for itself
ZipRecruiter
Na@onal
TVC
YouTube
Branded
content
Maken
Website
explainer
video
Google
Branding/promo@onal
video

6. Strategy & Approach
Your success is our success
Goal:
What are your goals with this campaign?
Watch our Video
Audience:
Who are you trying to reach?
Placement:
Where will this content be used?
Format:
What is the nature of your message and how to express it?

7. Video Production
Proven process from start to finish
From high level goals to execution, we deliver.
Pre-production Production Post Production
Define campaign goals Broadcast quality HD video Motion graphics
Create outline/script Onsite greenscreen studio Goal-driven
Types of Video Content
Branded Content - TV commercial, Sponsored content, Influencer video, Corporate communication
Documentary - Case study video, Customer profile, Event/promotional video
Web Video - Explainer video, Startup launch video, Product video, Welcome video

8. Content Syndication
Reaching the right audience
We use a variety of tools & partnerships for campaigns.
Video Seeding:
Our social video capability seeds content
through a vast publisher network.
Influencer Outreach:
We identify & connect with key bloggers/
influencers to evangelize your content.
Talent Integration:
We leverage an extensive network of YouTube
influencers to make branded content.

9. Analytics & Optimization
Measuring the results & always improving
Analytics & Reporting:
We live or die by our results and being data-driven is what helps drive constant innovation
from our product team. Our clients’ goals become the centerpiece of every campaign, so
everything from creative & strategy to production and content syndication, all culminates
into the results.
If you look like a rockstar, we have done our job.
Optimization:
Our product team has the skills and
expertise to execute technical projects:
•Product development
•Website redesign
•Custom landing pages
•Conversion optimization
•User retention

10. Team
John
Trefry
–
Founder
&
CEO
Experience:
Docstoc,
Project
lead
to
build
32
iPhone/iPad
apps
&
over
1300
business
videos
Mahalo,
Created
company
first
licensed
content
for
Meredith
Publishing
Doug
Leteux
–
General
Manager
Experience:
Experian
Interac@ve,
Product
director
oversaw
$9M
product
launch
Lending
Tree,
Created
automated
decision
engine
for
lead
aggrega@on
Zak
Richards
–
Head
of
Design
Experience:
Docstoc,
Lead
UX/UI
Yahoo!,
UX
designer
for
Yahoo!
News
and
Yahoo!
Sports
James
Mitchell
–
Head
of
Video
Produc@on
Experience:
4WT
Media,
Created
campaigns
for
clients
including
Microsob,
Google
&
TwiEer
NIDA,
Developed
&
implemented
extensive
crea@ve
educa@on
programs

11. www.4wtmedia.com
Contact:
e:
info@4wtmedia.com
p:
323.250.6516
4WT Media | 3400 Airport Ave. Building D | Santa Monica, CA 90405