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iris brand guidelines 2014

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iris refreshed branding across website, social, stationery, presentations and more.

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iris brand guidelines 2014

  1. 1. iris brand guidelines Version 1.0 / March 2014
  2. 2. 2 global creative innovation network the hi we’re iris,Hello iris. We’re 15 years old, and growing up fast. So it’s time to ensure that our look and feel is as polished as the work we deliver. To help achieve this we’re smartening up the iris brand to be cleaner and more confident. We won’t be losing our playfulness, but we do want to be taken a little more seriously as an agency brand across the globe. That’s why we’ve produced these guidelines. To help us deliver this consistent brand voice across all of our offices and in everything we make.
  3. 3. 3 we build participation Brands Some call us an ad agency. Others a digital shop, content publisher, social engagement outfit, PR company and retail marketer. We just call ourselves iris. All of the above rolled into one, neat networked agency. We blend all the strategic, creative, technology and production skills clients need if they’re going to win in the modern, networked economy. Think of it as an agency with no borders, no boundaries, no barriers (and as importantly, no bullshit). When it comes to writing ‘iris’, always refer to us in the singular form, so its “iris is” not “iris are”. You should also always write it in lower case – including the initial ‘i’. If the typeface doesn’t allow it, then make sure it’s in all caps.
  4. 4. 4 OUR LOGO It doesn’t matter whether you’re in Sydney or Singapore, London or Miami, your written and verbal communications should be building only one name and one brand – iris. (Not iris nation, iris London, iris Atlanta, etc.) The logo works best in the corners of a layout or design. But ultimately it’s down to what you’re trying to do and what works best. Just make sure it’s prominent, readable and uncluttered. Ideally, you should never allow the iris logo to appear any smaller than 14mm in width. The clearance for the logo should be 1 x iris logo height all around – as illustrated. r0 g155 b223 r0 g0 b0 r255 g255 b255 Web/Hex: #009bdf Web/Hex: #000000 Web/Hex: #ffffff PMS 2925C c76 m24 y0 k0 c0 m0 y0 k100 c0 m0 y0 k0 iris primary logo colours
  5. 5. 5 MEET THE FAMILY We’re called iris. But our global network name is iris Worldwide. This collective name covers all of our offices, partnerships and discipline diversity around the world. So when you’re talking about the collective network, or entering global awards, your communications should be as iris Worldwide. Although not called iris, Concise is part of iris Worldwide. It’s the name of our data and strategic insights consultancy that helps organisations to create more profitable relationships with their customers. You can find them in the iris offices of Atlanta, Amsterdam, London, New York, Sydney and Shanghai. iris Router – is the current name of our new office in Sao Paulo, Brazil. r227 g111 b30 r0 g0 b0 r0 g0 b0 r255 g255 b255 r255 g255 b255 Web/Hex: #e36f1e Web/Hex: #000000 Web/Hex: #000000 Web/Hex: #ffffff Web/Hex: #ffffff PMS 159C c0 m66 y100 k7 c0 m0 y0 k100 c0 m0 y0 k100 c0 m0 y0 k0 c0 m0 y0 k0 r0 g155 b223 Web/Hex: #009bdf PMS 2925C c76 m24 y0 k0
  6. 6. 6 we build participation Brands FONT USAGE “irisVeneerTwo” is our main brand font and typifies our “rough with the smooth” visual approach. It’s for headlines only, so don’t use it in long sentences. It’s meant to be bold, confident and big – so try to use it at point sizes above 32pt (ideally bigger!). It’s also best used with tighter leading (15% less than the font size, e.g. 100pt on 85pt or 0.7 in PowerPoint® ). Netto OT is for body copy. Both irisVeneerTwo and Netto OT should always be ranged left as a default. These fonts are installed on all iris machines - so there’s no excuse for not using them on all documents. If you need to send documents to recipients outside of iris without these fonts – then PLEASE save all files as a PDF before you send. (File / Save As / Format / PDF). If you don’t know how, then please speak to your friendly, local IT professional. If that won’t work for some reason then please use Arial as the default. PLEASE NOTE: Please do not BOLD the irisVeneerTwo font at anytime. Headline IRIS VENEERTWO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890:;<=>?!“”#£%&()*/@ Body Netto OT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890:;<=>?!“”#£%&()*/@ Leading: The vertical space between each line of type. Tracking: The space between the letters in a word. Kerning (similar to, but more specific than, tracking): The adjustment of space between two adjacent letters. Ranged left/Left-aligned: When all the text aligns on the left side but is ragged on the right side. All text should be justified or aligned to the left side of the text box. It can also be scaled to meet a fixed width (example below). iris brand cheat sheet AV TEXT BOX LEADING Click this in PowerPoint to left-align text Click this in PowerPoint to adjust leading. Click this in PowerPoint to adjust tracking. For Veneer, choose Character Spacing Options, change spacing to ‘Condensed” by 0.1pt.
  7. 7. 7 COLOURFUL We’ve built a colour palette that allows flexibility across all of our communications. However, the primary colours should be your starting point for everything, as these work well together in any combination. (And are hard to get wrong!) The secondary colours are there to add a bit of emphasis, when needed, and to break up the muted tonality of the primary set. We recommend you only use one of these at a time to compliment the primary set. The tertiary colours are best used in charts and presentations when you need to highlight something. They should never be used in isolation or as the main colour in a piece of iris communication. r99 g101 b106 r99 g101 b106 r141 g198 b63 r255 g221 b0 r95 g180 b229 r168 g168 b170 r117 g89 b143 r236 g0 b140 r195 g214 b238 r209 g208 b206 Web/Hex: #63656a Web/Hex: #63656a Web/Hex: #8dc63f Web/Hex: #ffdd00 Web/Hex: #5fb4e5 Web/Hex: #a8a8aa Web/Hex: #75598f Web/Hex: #ec008c Web/Hex: #c3d6ee Web/Hex: #d1d0ce PMS Cool Gray 10C PMS Cool Gray 10C PMS 2915C PMS Cool Gray 6cPMS 2707C PMS Cool Gray 2c c0 m0 y0 k70 c0 m0 y0 k70 c50 m0 y100 k0 c0 m10 y100 k0 c57 m13 y0 k0 c0 m0 y0 k40 c63 m74 y17 k2 c0 m100 y0 k0 c22 m9 y1 k0 c0 m0 y0 k20 iris primary colours iris secondary colours iris concise colours iris tertiary colours (used sparingly and only if you want to really highlight something) r227 g111 b30 Web/Hex: #e36f1e PMS 159C c0 m66 y100 k7 r0 g155 b223 Web/Hex: #009bdf PMS 2925C c76 m24 y0 k0
  8. 8. 8 STYLE WITH CONTENT We try to blend the rough with the smooth. Beautiful, premium looking design but with a personal, playful edge. We’ve never taken ourselves too seriously, but we are clear, bold and to the point. The 3D illustrations and the bold visual typography are meant to reflect that confidence. Our tone is challenging and defiant. We speak in slogans and short manifestos, rather than long rambling lectures and complex rules. So when we talk, we’re encouraging, rousing and a little bit heroic. Part Reach Metric WOM Metric Prom SHOPPERS PEOPLE CUSTOMERS ADVOCATES INTEREST EASE CONSUMER CULTURE COMMUNICATION COMPANY CATEGORY CHANNELS CONVI CTION CONT EXT CORE OFFER CHAR ACTER THE MOTIVATING BELIEF AT TH E HEARTOFOURBEHAVIOURS THE WAY THAT WE BEHA VE THATSETSUSAPART THEKEYCONSUMERISSUE W E’RE HELPING TO RESOLVE WHATANDHOWWEDELIVER FO R PEOPLE THAT SETS US APART Passionate Purpose Our commitment to improving the lives of our customers Outputs A BUSINESS GOVERNING PASSIONATE PURPOSE INPUTs DISCOVERIES & REVELATIONS AN ECOLOGY OF EXTRAORDINARY IDEAS we build participation Brands
  9. 9. SOCIAL PLATFORMS
  10. 10. 10 HOW TO USE EACH PLATFORM We have a global twitter, YouTube and Linkedin presence that is controlled centrally. Our Facebook channel is both global and local, so we can be locally relevant and show off our unique worldwide culture. ‘Inform, influence, interact, inspire’ Interact via: @irisworldwide Create conversations & interactions around extraordinary ideas, opinions, news, events, creative work & culture – not just ours, but from around the world. ‘Educate & Connect’ Interact via: linkedin.com/company/iris-worldwide Profile iris as a destination for thought leadership and where the best people want to work (and stay) We want our people’s opinions to shine through and to demonstrate the diversity and dynamism of our culture – but save any personal opinions for your own personal blog or twitter handle. Remember your views are your own, and not those of iris. If you are posting under the iris Worldwide umbrella – don’t be negative – if you are dressing down a trend, a buzz word, an event – make it constructive, not negative. GLOBAL PAGE: ‘Engage & Entertain’ via: facebook.com/irisworldwide Showcase our people, culture, internal initiatives, social gatherings, best work, events and squad news – and share the best stuff from our regional teams LOCAL PAGES: Local culture events, recruitment / agency initiatives, local awards, local-based debate When creating local pages please use the correct naming convention EG: iris NYC or iris MIA ‘Surprise & Delight’ Interact via: youtube.com/irisworldwide1 The very best in our extraordinary work and best in class agency reels. Case Study reels with sensitive client details will be hidden from public view but can be sent out as links directly to stakeholders. PLEASE NOTE:
  11. 11. 11 BRANDED PROPERTIES We’re a busy bunch, so we have a few iris initiatives we’ve created ourselves. These are a mixture of internal and external branded entities. These are all unique to us and focused on the very different parts of who we are, and what we do. WHERE IDEAS NEVERSLEEP Interact via: http://www.urgentgenius.com @urgentgenius The UG site has been celebrating the power of real time creativity and newsjacking since 2010. This is the place to find our collection of found and created content from around the globe. Interact via: http://irisundertheinfluence.com The Under The Influence blog is a stream of what’s influencing and inspiring our people. It’s a fusion of creativity, culture, commerce, and technology – a blend of real-time observations and insights from all around the world. Interact via: http://irisonshow.irisnation.com Project 72 links up our different iris offices to collaborate on solving specific client problems. One office sets the problem, the other offices then have 72 hours to respond with their best ideas. It gives us a truly global perspective – quickly.Interact via: https://www.facebook.com/ irispotential iris Potential is our amazing graduate programme. Designed to find the best up and coming talent across a range of different departments. Interact via: http://irisonshow.irisnation.com iris on show (iOS) is our global creative showcase celebrating the best work submitted from around the globe. The website is one aspect, but we also have an yearly live event (and permanent installation) in our London HQ – that also involves beer. PLEASE NOTE: The iris on show site is easily viewable inside an iris office using: http://irisonshow.irisnation.com However, due to the confidential nature of some of this work you can’t access it from outside the office without a password and regional username: iris_us iris_asia iris_europe Password: WORK4IRIS (all caps) Interact via: http://www.irisbunker.com Currently based in the USofA, The Bunker is an experimental creative facility built in partnership with the Creative Circus. It knows no rules, and looks at new models, ideas and viruses to take the world by storm.
  12. 12. PRESENTATION guidelines
  13. 13. 13 No two presentations are exactly the same, but we want those differences to be expressed in the actual content and voiceover. As you can see from the sample pages on the right the template is meant to hero the content placed inside, with lots of white space. Each page broadly breaks up into a grid of 1, 2 or 3 elements. Please keep your content contained within this grid and in the defined space the template provides. A thin blue bar on the left of the page is designed to help you divide sections. You can apply a whole range of different master slides to your layout at any point using the slide/layout or new slide buttons. If you need to send documents externally – then PLEASE save all files as a PDF before you send (File / Save As / Format / PDF). That will keep the formatting and fonts intact. Before you save your PDF, or finish your document, one handy trick if you’re using PowerPoint® Mac 2011 is to reduce the file size. (File / Reduce File Size / then pick best for onscreen from the options / and then Save). Please start with 16:9 wide-screen version which you’ll find in the iris templates folder installed on your dektop. 1 21 1 2 3 13 2 1 1
  14. 14. emailSignatures
  15. 15. 15 MAC USERS 1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email FixIT@ iris-worldwide.com and IT will change it for you. 2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore. How to set up an email signature on a mac You’ll all receive an email from IT with this attachment: Double click on this attachment It will bring up this box Remember, this example is taken from a London user. It will pick up whichever office you work in! Double click on this 1 2
  16. 16. 16 This box will appear on your screen. Read through and check it’s picked up your correct location. Let it run until it says Quit in the bottom right hand corner. CLICK QUIT. Go to outlook and open up a new email. Click in the body of the email and then click signatures at the top. The new signature will add itself: Remember, this example is taken from a London user. It will pick up whichever office you work in! 3 4 5
  17. 17. 17 This is what your new signature should look like: Changing details manually (optional): 1. Click on Edit Signatures 2. Tick the box next to iris London 3. Edit the information on the right hand side 4. You also have the option here to remove the image if you want a smaller signature. Just highlight it and press delete. set your signature so it shows automatically on Every email 1. Click on Default Signatures 2. Select your mailbox and choose iris London This information will change depending on which office you work in. 6
  18. 18. 18 PC USERS 1. Your personal email signature gets all of the data from the iris contacts page. If this is out of date, please email FixIT@ iris-worldwide.com and IT will change it for you. 2. Email signatures are set up according to individual office location. The examples in this powerpoint were taken from an iris London outlook account. Every time you see the word London, it will be replaced with whichever office you work in. Eg, iris Singapore. How to set up an email signature on a pc You’ll all receive an email from IT with this attachment: Double click on this attachment and save it to your desktop. On your Desktop Select ‘IRIS London’. Right Click & Select Extract ALL.This will extract the file onto your desktop. Click on extract, it shows extraction file path is desktop. Remember, this example is taken from a London user. It will pick up whichever office you work in! 1 2 3 5 4 Right click on this file on your desktop. Click the file and select ‘run with powershell’.
  19. 19. 19 This box will appear on your screen. Read through and check the contact details are correct. CLICK OK. Go to outlook and open up a new email. Click in the body of the email and then click signature in the toolbar. The new signature will add itself: Remember, this example is taken from a London user. It will pick up whichever office you work in! 6 7
  20. 20. 20 This is what your new signature should look like: Changing details manually (optional): 1. Click on signatures.. 2. Tick the box next to iris London 3. Edit the information on the left hand side set your signature so it shows automatically on Every email 1. On a New Message Window Click on signature, then Signatures 2. Select your mailbox and choose iris London This information will change depending on which office you work in. 8
  21. 21. Stationary Guidelines
  22. 22. 22 iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F 10mm MARGIN 3mm 3mm 15mm 3mm 3mm 3mm 3mm 6mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Stroke width: 0.75pt Rounded Cap iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 iris-worldwide.com umber: 3651456 registered office: 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide Close up 25mm LOGO WIDTH LETTER HEAD (REGIONAL)
  23. 23. 23 iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F 10mm MARGIN 5mm 10mm 3mm 15mm 3mm 3mm 3mm 6mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Stroke width: 0.75pt Rounded Cap iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 iris-worldwide.com number: 3651456 registered office: 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide Close up 25mm LOGO WIDTH COMP SLIP - (REGIONAL)
  24. 24. 24 globalcreative innovation network the SAN DIEGO MEXICO CIT Y MIAMI ATL ANTA NEW YORK SAO PAULO LONDON AMSTERDAM PARIS STUT TGART STOCKHOLM MOSCOW DUBAI DELHI BEIJING SINGAPORE JAK ARTA MELBOURNE SYDNEY COMPLIMENT SLIPS REVERSE - DESIGN OPTIONS
  25. 25. 25 iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com iris london ltd registered in england & wales company number: 3651456 registered office: 185 park street london se1 9dy iris worldwide iris towers 185 park street london se1 9dy +44 20 7654 7900 +44 20 7654 7901 @irisworldwide T F iris-worldwide.com 10mm MARGIN PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Regular 5pt –Legal Copy Netto Regular 8pt –Body Copy / URL Netto Bold 8pt – Address Name / Icons Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Close up 25mm LOGO WIDTH iris logo centre aligns with URL, and the ‘m’ of .com left aligns to the margin width, therefore overhanging the iris logo. Stroke width: 0.75pt Rounded Cap 5mm 10mm 3mm 15mm 3mm 3mm 3mm 6mm ADDRESS LABEL - (REGIONAL)
  26. 26. 26 t m e Sean Reynolds Global Creative Director +1 (646) 257-2603 x103 +1 (347) 702-3709 / +44 (0) 7808-886635 sean.reynolds@iris-worldwide.com @23an 14mm LOGO WIDTH 15mm 4.3mm (space after, InDesign Paragraph palette) 5mm PANTONE 2925 C PANTONE Cool Grey 10c Netto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Netto Bold 12pt – Employee Name Netto Regular 10pt –Employee Position Netto Regular 8pt –Employee details Netto Regular 7pt –Icon Text Netto Regular 6.5pt –Address Netto Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BUSINESS CARDS Twitter handle is optional. Can be either a personal handle (preferred) or the iris global one - @irisworldwide Please note - Your views are your own, and not those of iris. So if featuring your own, please tweet responsibly.
  27. 27. 27 APAC EUROPE SOUTH/CENTRAL AMERICA globalcreative innovation network the iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide 185 Park Street, London, SE1 9DY iris-worldwide.com iris worldwide avenida engenheiro luís carlos berrini, 1091, 4th floor brooklin, são paulo, 04571-010, brazil iris-worldwide.com BUSINESS CARDS REVERSE DESIGN OPTIONS NORTH AMERICA iris worldwide 632 broadway, 5th floor, new york, ny 10012, usa iris-worldwide.com
  28. 28. 28 Anything new, that’s not based on one of the existing templates, will need to be seen and signed off by the brand team. This includes internal, external, digital, print, AV – in fact anything that holds our logo. You can contact them at: irisbrand@iris-worldwide.com But before you start, or show stuff to anyone, take a couple of minutes to run through the guidelines and make sure you’ve covered everything. You can find these guidelines, fonts, logos, PowerPoint® templates and basically the answers to almost all of life’s questions on your local ‘Transport’ server (or equivalent) – if you don’t have access, please ask the kind people in IT. And if you’re still lost, then email the brand team: irisbrand@iris-worldwide.com
  • saigon21

    Feb. 11, 2017

iris refreshed branding across website, social, stationery, presentations and more.

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