How Facebook Boost Wastes Your Money 2014 by Jomar Hilario

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How Facebook Boost
Wastes Your Money
by Jomar Hilario

“There may be a
thousand little
choices in a day.
All of them count.”
-Dr Shad
Helmstetter

Have you seen a
Facebook Ad?

Check your Facebook
newsfeed and go to
the very top.

The first post would be
from a friend.

Now check the next post.

This is a Facebook Ad.

You might say,
“I want to promote
my business there.”

How do you do it?

There are 2 ways
you can make FB ads.

First way is through
„Boost‟.

Just create a post on
your page

and then click „Boost‟.

Facebook will guide you
through the next steps.

Second way is through
„Power Editor‟.

But before you can
use Power Editor,

you need to use Google
Chrome as your browser.

Then type the url
https://www.facebook.com/
ads/manage/powereditor.

You can also access
through
http://business.facebook.com

then click
„Use Power Editor‟.

Or through „Ads Manager‟

then click „Power Editor‟.

Boost seems simpler
and more direct to
the point

while Power Editor
seems like there‟s
much more to do.

Too many steps and clicks.

Boost is
straightforward but
with less options.

Power Editor has
more options, more
decision making for
you.

But WAIT!!!

See how these little
decisions make your
ads more effective.

With Power Editor
you can target by
device.

Targeting desktop users,
mobile users, or both?

You want iOS users or
Android users, or both?

Any mobile user or only
those connected thru WIFI?

What if your ad
directs people
to a video?

Anyone who is
not on WIFI,

possibly with a
limited data plan,

might not continue to watch
your video.

So why even include
them in your target
audience?

Or what if your ad is
about a mobile app?

What if your ad wants
people to download an app

and it runs on
iOS only?

Power Editor lets you
have control
over those details.

You can also
target by audience.

Though „Boost‟ can
target your page fans
and their friends,

and also target based
on their interests,

you can do the same
and more in
„Power Editor‟.

You can target
by lookalike audience

or target based on
your website‟s
visitors.

Do you want to track
website conversions?

Conversion what?

After clicking the ads,
did your audience

buy a product?

Or subscribe to your
newsletter?

Or did they just disappear?

With the use of a
conversion pixel that
Facebook provides

(a.k.a short piece of code)

you can track which part of
your website was reached.

That‟s what website
conversion tracking is
about

“But what‟s
sold is sold!”

“Do I have to know
which ad made the
sale?”

Of course, one ad
may have brought
your more sales

while another ad – nothing.

That already shows
you which ad you
should keep.

You now see the
value of these steps
and decisions?

You want to make
sure that people
seeing your ads

are those who are truly
interested.

And you want to see
proof that it works.

You just can‟t do
these in „Boost‟.

Now let‟s talk about
cost.

The minimum daily budget
for Boost and Power Editor

are the same.

Approximately
$1 or P40 a day.

There‟s no difference
anyway so does it
even matter?

Yes it does!

It matters that you
spend $1 or P40
efficiently.

If you have this type
of client,

“As a small business owner I
have no time (nor inclination)
to study this and so the Boost
post is perfect.”
- a comment from Caroline in a post by
Social Media Examiner

or if you yourself are a
business owner,

consider the
following questions.

Are your ads
an expense
or an investment?

Do you make ads for
the sake of
making ads?

Or do you make ads
because

you want a return on your
investment?

Let‟s say you have a
budget of P40 per
day.

And that Facebook
estimates that
amount,

to reach about
1,500-3,900 people

Will you pay to reach
3,000 people

even if only 12 will be
interested in your
product?

You‟re spending P40 for
only 12 potential buyers

According to the Math,
that‟s 40 divided by 12

Or P3.30 for each
person who acted on
your ad

With Power Editor,
reach the same
number of people

yes still 1,500-3,900 people

with the same
amount of money,
P40

but this time with a
better audience.

If you created a better
audience,

you could get more
people from your
group of 3,000

to be interested in
your product.

If 90 out of 3,000
people got the
attention of your ad,

you‟re spending P40
for 90 potential buyers.

Just the same as above,
that‟s 40 divided by 90

Or only P0.44 for each
person who acted on
your ad.

Which tool gave you
more value
for your money?

It‟s not just about the
money you can
spend.

It‟s about being able
to target the right
audience.

And Power Editor is
the better choice for
that.

If you use the targeting
options wisely

you can get more
prospective buyers in
Power Editor.

Here‟s a scenario:

If you‟re a small biz owner
selling school bags,

would you rather
advertise on a
billboard in EDSA

hoping that students
stuck in traffic will
see your billboard?

Or would you setup a
booth

in a school during
enrollment?

Boosted posts
focus on reach,
not on your objective.

Are you ready to get
better results from
your ads?

Let Jomar Hilario guide you

Access your
lessons now:
http://jhilario.com/va202emailonly

“You don‟t learn to walk by following rules.
You learn by doing, and by falling over.”
-Richard Branson

Photo credits :
http://www.kitguru.net/laptops/mobile/matthew-wilson/android-and-ios-
make-gains-in-uk-market-share/
http://www.facebook.com
http://www.socialmediaexaminer.com/facebook-boost-posts-promoted-
posts/
http://commons.wikimedia.org/wiki/File:Google_Chrome_icon_(2011).png

How Facebook Boost Wastes Your Money 2014 by Jomar Hilario

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