Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
22. www.pi-datametrics.com@jonearnshaw @PiDatametrics
● Project resources and scope normally set very,
very early on
● Involve SEO in scoping and planning to build SEO in at all
appropriate touch points
● This person MUST be experienced in migrations
● Allow SEO person to build relationships and establish
credibility with the team
24. www.pi-datametrics.com@jonearnshaw @PiDatametrics
● Crawl your site
● Check for old subdomains and orphan pages
● Create a detailed redirect map
● Every page matters - especially the priority ones
● If you’re in pre-build phase - review the theming
● Thoroughly test in staging and after launch
30. www.pi-datametrics.com@jonearnshaw @PiDatametrics
● Benchmark current visibility early on
● How are we performing?
● Look for opportunities and feedback
● Determine current extent of conflict
● Who’s doing better and why?
● Find/modify existing redirects to avoid chains
● Monitor the migration window
39. www.pi-datametrics.com@jonearnshaw @PiDatametrics
● Give one person responsibility to run the migration
● Involve them throughout the project to ensure they grasp
the architecture and the quirks of the site
● Empower them to make and enforce decisions
43. www.pi-datametrics.com@jonearnshaw @PiDatametrics
● SEO is not the icing - it’s a key ingredient
● You can’t just SEO it!
● Get expert help from the start
● See this as an opportunity
● Don’t always believe the old ‘migratory myth’
● Utilise data - before, during and after