5. GROWTH, MORE THAN RHETORIC
McKenzie expects 25% rise in number listed
African companies in 2015. They rose 30% in
2014.
Africa is experiencing the longest period of
sustained and robust economic growth since the
1960s.
The continent’s economic output has risen
almost fourfold since 2000 to over $2 Trillion in
2014.
6.
7. AFRICA ACCELERATES PAST ASIA
No. of Countries Growing at 7% avg. Africa’s economic output (in billions)
Diversification and
Industries Driving Growth
8. GROWING CONSUMER MARKETS
327 million Africans have moved into the
middle class* (34% of the continent’s
population). Of that group, 128 million belong to
a more stable middle class while 44 million are in
the upper class.
Africa’s middle class has grown 183% since 1980.
* In this context, middle class is defined as being individuals who have an
average daily per capita expenditure of between $2 and $20 per day or
an annual income exceeding $3,900. The middle class is projected to
grow to 1.1 billion (42% of the population) by 2060.
34%
66%
African Middle Class
0
200
400
1980 1990 2000 2010
9. DIASPORA, AFRICA’S GLOBAL LEVERAGE
Annually, the global social sector spends over $200
billion dollars. Total foreign direct investment in Africa
was $46 billion in 2011.
$62 billion dollars in remittances to Africa annually.
140 million Africans living outside of Africa (commonly referred to as the African
diaspora). 44 million Black-Americans in the US (Africans more than two generations
removed) with spending power of nearly $1 trillion dollars. 24 million Afro-
Caribbean $47.4 billion (Combined GDP of Haiti, Jamaica, Barbados, Suriname, and Trinidad and
Tobago combined)
200
62
46
Global Social Sector (AID)
Foreign Direct Investment (FDI)
Remittances
16. * Surveys via Mobile Phone and SMS
* Accounted for pricing bias
* Collected sales data from vendors
instead of consumers
* Tested correlations against macro-
economic indicators like Gross Domestic
Product, Purchasing Power Parity,
Inflation, Foreign Direct Investment,
Debt and others.
Methodology
18. CREDITS
“Predicting Macroeconomic Trends Through Real-Time Mobile Data Collection”, Jon D. Gosier
“Health Intelligence: Predicting the Number of Cases from the Ebola Virus Disease Outbreak in Countries with
Widespread and Intense Transmission”, Martinez Piedra
“Private Equity Roundup — Africa”, Ernst and Young
EbolaDeeply.org