Listening for Leads on Social Networks

•

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Intranet Future

Slides used in talk for Cheltenham Connect on 10 Sept 2013 on Listening for Leads on Social Networks.

Technologie Business

• Pay attention to News Feed
• Join and engage in Groups eg Local
Business Network and GlosBiz
• Use Graph Search to find prospects eg
“people who like fashion and live in
Cheltenham.”

“Find out what’s happening, right
now, with the people and organizations
you care about.” Twitter
intranetfuture.com

January to June 2012
 6.46% of visits to website
via Twitter have generated
an online booking AND
 1.7% have resulted in a
sale over phone
 Over 8% lead to sale ratio!
intranetfuture.com

“We won a £14,000 phone
contract off the back of
Twitter.”
Richard Snell, Lister Communications
@intranetfuture

How to listen
1. Listen for your company, products, keywords
2. Add key terms to columns in TweetDeck
3. Use Topsy, Twilert and Twitter Advanced Search
4. Answer questions
5. Follow and use hashtags eg #GlosBiz,
#GlosBizHour, #CotswoldHour, #OxBiz, #bizitalk

Connect with
Jonathan Pollinger
01242 639023
intranetfuture.com
facebook.com/intranetfuture
@intranetfuture on Twitter
info@intranetfuture.com
youtube.com/intranetfuture
pinterest.com/intranetfuture
uk.linkedin.com/in/jonathanpollinger

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Listening for Leads on Social Networks

5. intranetfuture.com

6. intranetfuture.com

9. intranetfuture.com

10.

11.

12.

13.

14. • Pay attention to News Feed • Join and engage in Groups eg Local Business Network and GlosBiz • Use Graph Search to find prospects eg “people who like fashion and live in Cheltenham.”

15. “Find out what’s happening, right now, with the people and organizations you care about.” Twitter intranetfuture.com

16. January to June 2012  6.46% of visits to website via Twitter have generated an online booking AND  1.7% have resulted in a sale over phone  Over 8% lead to sale ratio! intranetfuture.com

17. intranetfuture.com

18. intranetfuture.com

19. intranetfuture.com

20.

21. “We won a £14,000 phone contract off the back of Twitter.” Richard Snell, Lister Communications @intranetfuture

22.

23.

24. How to listen 1. Listen for your company, products, keywords 2. Add key terms to columns in TweetDeck 3. Use Topsy, Twilert and Twitter Advanced Search 4. Answer questions 5. Follow and use hashtags eg #GlosBiz, #GlosBizHour, #CotswoldHour, #OxBiz, #bizitalk

25.

26. Questions? intranetfuture.com

27. Connect with Jonathan Pollinger 01242 639023 intranetfuture.com facebook.com/intranetfuture @intranetfuture on Twitter info@intranetfuture.com youtube.com/intranetfuture pinterest.com/intranetfuture uk.linkedin.com/in/jonathanpollinger

Notes de l'éditeur

Gatorade listening command centre
Dreamforce 2012, Salesforce.com's user and developer conference at the Moscone Convention Center in San Francisco.