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@POINTBLANKSEO
Kaizen-Style Link Building
Jon Cooper, Point Blank SEO
SF ‘16
@POINTBLANKSEO
@POINTBLANKSEO
What is “Kaizen”?
@POINTBLANKSEO
How To Improve
@POINTBLANKSEO
How To Improve
@POINTBLANKSEO
MEASURING
LET’S TALK
@POINTBLANKSEO
Why Measure?
@POINTBLANKSEO
Why Measure?
@POINTBLANKSEO
Why Measure?
Employee	Pay:	$10/hr	
	
Follow	Ups	per	Hour:	60	
	
Monthly	Follow	Ups	Needed:	1000	
	
	
1000	*	($10/60)	=	$167,	$167	>	$70
@POINTBLANKSEO
Why Measure?
@POINTBLANKSEO
Why Measure?
Sean:	25%	Saved	
	
Lisa:	20%	Saved	
	
Sean:	7%	Success	Rate	
	
Lisa:	14%	Success	Rate		
	
	
14%	*	(20%/25%)	=	11.2%	>	7%
@POINTBLANKSEO
Why Measure?
@POINTBLANKSEO
Why Measure?
Control	group:	8/100	(8%)	
	
Experimental	group:	12/100	(12%)	
	
	
12%	>	8%,	50%	beSer
@POINTBLANKSEO
What to Measure?
@POINTBLANKSEO
What to Measure?
GetHarvest.com
@POINTBLANKSEO
What to Measure?
GetHarvest.com
@POINTBLANKSEO
What to Measure?
@POINTBLANKSEO
What to Measure?
@POINTBLANKSEO
What to Measure?
@POINTBLANKSEO
What to Measure?
BuzzStream.com
@POINTBLANKSEO
What to Measure?
•  Time	
•  By	Client/Project	
•  By	Task	
•  ProspecXng	
•  Good	or	Bad?	
•  By	Source	
•  Websites	
•  By	Stage/Milestone	
•  By	OrganizaXon	Type
@POINTBLANKSEO
What to Calculate?
•  Cost	per	Link	
•  ProspecXng	Success	
•  Outreach	Success
@POINTBLANKSEO
DOING THINGS
DIFFERENTLY
LET’S TALK
@POINTBLANKSEO
“Should I Do That?”
@POINTBLANKSEO
Get Link Metrics w/ URL Profiler
URLProfiler.com
@POINTBLANKSEO
View Prospects w/ BuzzMarker
bit.ly/buzzmarker
@POINTBLANKSEO
Find Broken Link Opps w/ LinkMiner
pointblankseo.com/linkminer
@POINTBLANKSEO
Bulk Open Links w/ LinkClump
bit.ly/linkclump-chrome
@POINTBLANKSEO
Use An Email Validator
@POINTBLANKSEO
Give Broken Link Replacements
@POINTBLANKSEO
Use Social Proof
@POINTBLANKSEO
Use Their Language
@POINTBLANKSEO
Track Reasons for Rejections
@POINTBLANKSEO
Observe International Markets
@POINTBLANKSEO
Observe Local Markets
@POINTBLANKSEO
Prioritize Link Opps w/ Co-Cites Tool
citationlabs.com/co-citation-tool
@POINTBLANKSEO
Use “X..Y” Search Operator
@POINTBLANKSEO
Prospect for Tag Pages
@POINTBLANKSEO
Prospect w/ Frequently Used Anchors
bit.ly/anchor-prospecting
@POINTBLANKSEO
THANKS FOR
LISTENING!
@POINTBLANKSEO
jcooper@pointblankseo.com

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Kaizen-Style Link Building