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   Social Media Week
Presentation by Julie Hall
Presentation by Julie Hall
Facebook Mastery...
Facebook Mastery....
Why facebook matters




        http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
How much is a fan worth?
Why they like you




               Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
The reality...

   199 out of every
   200 i t
        interactions
               ti
      happens on
      h
         THEIR
    facebook page
The challenge




   How do you get
   them on yours?
           y
Treat your page like a brand VIP room
Create exclusive content
Let them peak behind the curtain
Create a community of influencers
Thoughts to leave you with

• Get started today
• Be authentic
• Be bold
• Engage, Engage, Engage
• Commit for six months (but expect reall results in 1
  C      it f   i      th (b t        t       lt i
  month)
• Test and fix, Test and fix, Test and fix
• Have fun!
Let’s connect

•   @julie_hall
•   @women_unlimited
•   www.facebook.com/womenunlimited
    www facebook com/womenunlimited
•   www.facebook.com/juliehalluk
•   www.linkedin.com/juliehalluk
          li k di   /j li h ll k
•   www.women-unlimited.co.uk
•   www.springmedia.co.uk

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