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GROWTH HACK EXAMPLES
FOR MOBILE APPS
5
YOU'VE NEVER SEEN
TIMEHOP
FUTURE TWEET
HACK
TIMEHOP
Lets users schedule a promo
tweet one year from now
This gets users back in the app when they see tweet later.
This also invites new users even after it's forgotten by original users.
FACEBOOK
SYNCING
HACK
FACEBOOK
Asks to continuously sync users'
address book
Since Facebook always syncs the address book they can always invite
new friends on users behalf. This continuously gets FB new users.
PATH
WORD OF MOUTH
HACK
PATH
Encourages word of mouth in
person sharing
77% of people learn about new mobile apps through family and
friends (word of mouth). Path makes in­person sharing easy to grow.
FANCY
REFERRALS
HACK
FANCY
Uses a paid referral system to get
new users
Paid referral programs are rarely used in mobile apps. Fancy gives
users money to spend in their app for inviting friends to the app.
CIRCA
TEXT SHARING
HACK
CIRCA
Includes a share by text message
option
98% of text messages are opened. And most text messages are read in 3
minutes. This is why making sharing easy by text is smart.
GROWTH HACK EXAMPLES
AT
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