6. Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: FamilySocialEconomy New Rule New Game Alvin Toffler Seoul, Korea Nov. 27, 2008 New World
11. Volume of Participation Pre Media Age Mass Media Age Social Media Age Consumers Dictate Consumers Dictate Professional Media Dictate Church, State, Monarchy Dictate the Agenda
76. We thought ‘friend’ is a noun, you think it’s a verb. Do things in a group. Don’t do things by yourself. Groups are stronger, groups are faster. None of us is as smart as all of us. Eric Schmidt
86. Cloud Computing Everything as a Service X aaS Everything on Demand (XoD) Utility Computing Software, Application, Platform, Hardware Data, Business
93. Local Web2.0 is People and Life Cyberspace -> Realspace -> Real Life
94. 사람 중심의 웹2.0 로컬서비스 우리동네 중소상공인에게는 힘이되고사용자에게는 즐거움을 주는
95. 로컬서비스 컨셉 여기 지금 우리 Conversation (유무선 연동, 소통) People (커뮤니티, 관계) Local (지역 정보 ) Web SoIP Mobile IPTV iPhone
96. 로컬, 소통, 사람 삶 라이프스타일 모바일, 24시간 PC 실시간 소통 속의 생생한 정보 친구와 이웃 의견 신뢰(83%) 크라우드소싱: 430만 가게
97. 로컬 서비스 오픈 플랫폼 사용자 지역정보 모바일SNS 포탈, 주요웹사이트, 신규 서비스 현실증강 소셜지역검색 DB: 로컬 정보, 리뷰, 랭킹, 소셜그라프 OPEN PLATFORM 고객 대상 또는 가게관리 서비스 활용 KT내 외부 서비스, 컨텐츠, 솔루션 중소상공인, 광고주
104. Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby
105.
106. Decentralization & Atomization One Way Limited Contents: Short Head Centralized Closed Provider Centric Two Ways Unlimited Contents: + Longtail Distributed Open User Centric
107. Media: Mass Media -> Me Media , We Media Content: Web Site -> Page -> Micro Content Convergence and Divergence
130. Contents: Liberation PCC (Proteur Created Content) UGC (User Generated Content) RMC (Ready Made Content) Quality Reputation News Documentary Entertainment Mass, $$$$$ “百見不如一作” Hot Issue Information Knowledge HowTo Video Parody Viral Marketing Many, $ or Not Casual Creativity Fun Clipping Street News Life Vloging Some, Show Short Head Body Long Tail by josanku 2008
137. Vision Market People Value Biz Models Services Company2.0 Culture Fast Innovation Flat Communication Risk Strategy Customer Relationship Learning by Doing Made in/for/by People
138. Company1.0 web2.0 Hierarchical Closed Top Down Control & Command Participate Open Share Security Static, stable Systemic Process Collective Intelligence Social Media Attention Economy New Money ????? Enterprise2.0 BizModel2.0 Company2.0
139. Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
167. You’ll find today is the best chance you have to start being unreasonable, to demand excellence, to drive change, to make everything happen. Eric Schmidt