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LinkedIn Marketing for Lawyer
       Jose Cintron, MBA-CPC
    Josecintron.mba@gmail.com
        http://mba4help.com
Interruption Marketing
DOES NOT WORK (Low ROI)


Outbound Marketing is out:
________________________

• Telemarketing
• Trade shows
• Direct mail
• Print ads
    TV/radio ads




              www.mba4help.com
Permission Marketing

DOES WORK (High ROI)

Inbound Marketing is in:
______________________

• Social Media/Networking
• Blogging/Press Release
• Viral videos/Information
• Pay per click/Display ads
• SEO/SEM/emails
  Local Directories


                  www.mba4help.com
Social Media




www.mba4help.com
Social Media Trend




   www.mba4help.com
Clientele reaching Lawyers




   www.mba4help.com
www.mba4help.com
Statistics

160+ Million Users

40% in EU

53% Male 47% Female

Companies with 10k plus 58%

High education 19%
(Lawyers-Doctor-CPA-MBA’s)



                      www.mba4help.com
160+ Million Professionals
Your online Resume
Build your complete profile
Build your network
Join relevant groups
Join or start a discussion
Ask or answer questions
Seach jobs or post jobs
Add applications(Twitter-Slideshare)
Update and post daily
Add users/clients daily
Keep it profesional(hire a social media manager)

                     www.mba4help.com
Proactive
   Promote                              Reference
                     networing/group
personal brand                           Check
                        and event




  Job search                            Sales and
   Hire and                             Revenues
  interviews




Ask for Advice       Find Expert or      Increase
                        partners       productivity



                 www.mba4help.com
Marketing do’s




www.mba4help.com
What can you do with this?
Sell your Service
Find customers, build channels, build demand, understand your niche
Locate an individual, gain background knowledge
Find job candidates
Post openings, research background, check references
Stay in touch with colleagues and Friends
Build your professional reputation
Find and evaluate business partners
Promote your successes “You are the King”
 Advice
 Get




                        www.mba4help.com
Getting started
Create an account
 in core profile information
 Fill
Keywords, employments, universities
Find connections
Through colleagues
Through schools
Add individually
Import from your email list



                     www.mba4help.com
Building your network

 Complete your profile
 Photo, nickname, summary, specialties, experience, webs
ites, interests, skills, email addresses
 Make recommendations and ask for recommendations
 Join groups-network- prospecting- expertise
 Ask questions and provide answers
 Publicize your LinkedIn profile (SEO)
 Email signature, website, twitter


                   www.mba4help.com
10,000,000+ contacts in 2 minutes
 Create your account
 to http://www.linkedin.com/in/josecintron
  Go
 Send me an invitation to connect
 Exchange Recommendations
 Use email josecintron.mba@gmail.com




           www.mba4help.com
Why use LinkedIn mail?


It Is extremely beneficial in growing your
business connections base, leads, prospects
branding and your revenues.




            www.mba4help.com
Composing your message




   www.mba4help.com
Reach your niche




 www.mba4help.com
LinkedIn mail

  How often should you message?
       Are you spamming?
         Are you selling
Are you providing relevant information?




           www.mba4help.com
Conclusion

Using LinkedIn                  Not using LinkedIn




                 www.mba4help.com

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LinkedIn Marketing for Lawyer and Attorneys

  • 1. LinkedIn Marketing for Lawyer Jose Cintron, MBA-CPC Josecintron.mba@gmail.com http://mba4help.com
  • 2. Interruption Marketing DOES NOT WORK (Low ROI) Outbound Marketing is out: ________________________ • Telemarketing • Trade shows • Direct mail • Print ads TV/radio ads www.mba4help.com
  • 3. Permission Marketing DOES WORK (High ROI) Inbound Marketing is in: ______________________ • Social Media/Networking • Blogging/Press Release • Viral videos/Information • Pay per click/Display ads • SEO/SEM/emails Local Directories www.mba4help.com
  • 5. Social Media Trend www.mba4help.com
  • 6. Clientele reaching Lawyers www.mba4help.com
  • 8. Statistics 160+ Million Users 40% in EU 53% Male 47% Female Companies with 10k plus 58% High education 19% (Lawyers-Doctor-CPA-MBA’s) www.mba4help.com
  • 9. 160+ Million Professionals Your online Resume Build your complete profile Build your network Join relevant groups Join or start a discussion Ask or answer questions Seach jobs or post jobs Add applications(Twitter-Slideshare) Update and post daily Add users/clients daily Keep it profesional(hire a social media manager) www.mba4help.com
  • 10. Proactive Promote Reference networing/group personal brand Check and event Job search Sales and Hire and Revenues interviews Ask for Advice Find Expert or Increase partners productivity www.mba4help.com
  • 12. What can you do with this? Sell your Service Find customers, build channels, build demand, understand your niche Locate an individual, gain background knowledge Find job candidates Post openings, research background, check references Stay in touch with colleagues and Friends Build your professional reputation Find and evaluate business partners Promote your successes “You are the King”  Advice Get www.mba4help.com
  • 13. Getting started Create an account  in core profile information Fill Keywords, employments, universities Find connections Through colleagues Through schools Add individually Import from your email list www.mba4help.com
  • 14. Building your network  Complete your profile  Photo, nickname, summary, specialties, experience, webs ites, interests, skills, email addresses  Make recommendations and ask for recommendations  Join groups-network- prospecting- expertise  Ask questions and provide answers  Publicize your LinkedIn profile (SEO)  Email signature, website, twitter www.mba4help.com
  • 15. 10,000,000+ contacts in 2 minutes  Create your account  to http://www.linkedin.com/in/josecintron Go  Send me an invitation to connect  Exchange Recommendations  Use email josecintron.mba@gmail.com www.mba4help.com
  • 16. Why use LinkedIn mail? It Is extremely beneficial in growing your business connections base, leads, prospects branding and your revenues. www.mba4help.com
  • 17. Composing your message www.mba4help.com
  • 18. Reach your niche www.mba4help.com
  • 19. LinkedIn mail How often should you message? Are you spamming? Are you selling Are you providing relevant information? www.mba4help.com
  • 20. Conclusion Using LinkedIn Not using LinkedIn www.mba4help.com