How to Become a B2B Influencer
Influencer marketing is all the rage in the consumer marketing arena, but what about as a B2B tactic? On YouTube, Instagram, and Facebook, B2B influencers like Gary Vaynerchuk, Nathan Latka, and Tim Ferriss, are building engaged followings, attracting customers, and generating profits. Learn how you or another member of your team can quickly go from a virtual unknown to a globally recognized B2B thought leader and how that influence can be used to grow your business. In this slide deck you will learn: What tools are most valuable for B2B influencers How to create B2B content that attracts the right kind of customers Why every C-level executive should publish a book, right now How to create a comprehensive B2B influencer campaign I gave this presentation on 4 August, 2016 in Hong Kong at the ClickZ Asia event. Accompanying video at https://www.youtube.com/watch?v=4emZL3tAT_k.
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How to Become a B2B Influencer
- 1. @joshsteimle How to Become a B2BInfluencer
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- 33. @joshsteimle WhatkindofB2Bcontentdoes yourcustomernot want? • Self-serving • Irrelevant • Over-hyped • Tootechnical
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- 42. @joshsteimle • Focusgroups • Surveys • Fieldresearch
- 43. @joshsteimle • Focusgroups • Surveys • Fieldresearch • Datamining
- 44. @joshsteimle • Focusgroups • Surveys • Fieldresearch • Datamining
- 45. @joshsteimle • Focusgroups • Surveys • Fieldresearch • Datamining • Influencers
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- 53. @joshsteimle B2BInfluencerMarketing: 2WaystoParticipate 1. Work withinfluencers 2. Createyourowninfluence
- 54. @joshsteimle B2BInfluencerMarketing: 2WaystoParticipate 1. Work withinfluencers 2. Createyourowninfluence