This presentation accompanies an article I wrote for Entrepreneur Magazine at http://www.entrepreneur.com/article/252992. I've been running a digital marketing agency in Hong Kong for the past 3 years and have done business in China, Japan, Singapore, Korea, Vietnam, Singapore, and more. Here are some of the things I've learned about doing business in Asia, and some tips when it comes to marketing in the region.

1. @joshsteimle
Marketing to Asia
What to Know, What to Do

2. @joshsteimle
Why?

3. @joshsteimle
“Thosewho havea'why'
tolive, can bearwith
almostany‘how'.”
—ViktorFrankl

4. @joshsteimle
Why? Becauseloadsof
people withmoney.

5. @joshsteimle
Why? Becauseloadsof
people who needstuff.

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Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. ?
Source: Wikipedia

8. @joshsteimle
Fourlargest countries:
1. China,1.357B
2. India, 1.252B
3. U.S., 318.9M
4. Indonesia,253.6M
Source: Wikipedia

9. @joshsteimle
SoutheastAsia,618M
Source: Wikipedia

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7.4Billion
WorldPopulation, 2015
Source: http://www.worldometers.info/world-population/

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4.3Billion
Asia Population,2013
Source: http://www.worldpopulationstatistics.com/asia-population-2013/

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4.9Billion
Asia Population,2030
Source: http://en.wikipedia.org/wiki/World_population

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525Million
Asia MiddleClass,2013
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Pacific

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3.1Billion
Asia MiddleClass, 2030
Source: http://www.ey.com/GL/en/Newsroom/News-releases/News_By-2030-two-
thirds-of-global-middle-class-will-be-in-Asia-Pacific

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9.4%
Asia-PacificInternetPenetration,2005
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx

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38.8%
Asia-PacificInternetPenetration,2015
Source: http://www.internetworldstats.com/stats3.htm

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344 Million
Asia-PacificInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

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1.56Billion
Asia-PacificInternetUsers,2015
Source: http://www.internetworldstats.com/stats3.htm

20. @joshsteimle
0
Asia-Pacific MobileInternetUsers,2005
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/
Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/
2013/03/state-social-asia-march-2013/

21. @joshsteimle
1.02Billion
Asia-Pacific MobileInternetUsers,2015
Source: http://www.emarketer.com/Article/Asia-Pacific-Boasts-More-Than-1-
Billion-Smartphone-Users/1012984

22. @joshsteimle
SoAgain,WhyAsia?
1. Lots ofpeople
2. Growingmiddleclass
3. Online

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AsiaStartupHotspots

24. @joshsteimle
HongKong +Shenzhen
UniquelypositionedforIoT,
hardwarestartups.

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Taiwan
Manufacturingknow-how.

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Singapore
Marketingandmedia.Gatewayto
SoutheastAsia.

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Pros

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Pros
1. Location
2. Rule oflaw
3. English
4. Easeofdoingbiz

35. @joshsteimle
ButChinagotthemloads
ofpeople.

36. @joshsteimle
ChinaChallenges

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ChinaChallenges
1. Language
2. Rules
3. Old boys network
4. Culture
5. Internet

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Safety
Safeeverywhere.

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Banking
Canbea pain,justlike everywhere else.

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10Things ToUnderstand
BeforeMarketingtoAsia

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1.You can’t marketto
Asia

42. @joshsteimle
2.Everyone’sthesame,
everyone’s different

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3. GoogleTranslate

44. @joshsteimle
Lost inTranslation

45. @joshsteimle
“Coca-Cola”

47. @joshsteimle
“ComealivewithPepsi”

48. “Pepsibringsyour
ancestors backfromthe
dead”

49. @joshsteimle
"Finger-lickin'good"

50. "Eatyourfingersoff"

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4. Somebusinesses
transfer,somedon’t

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5. There is competition

53. @joshsteimle

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6.Thenamecard

55. @joshsteimle
7. Face

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8.My word ismybond?

57. @joshsteimle
9. “Yes” means…no?

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10.Businesstakestime

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5 MarketingTips
WhendoingbusinessinAsia

60. @joshsteimle
1.Dosome homework

61. @joshsteimle
2.GoMVP

62. @joshsteimle
3. Localize
Languageandculture

63. @joshsteimle
4. SEOvs.SEM

64. @joshsteimle
5. Mobilefirst
Butdon’tignoretraditional

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Questions?
Twitter: @joshsteimle
Blog:joshsteimle.com