Contenu connexe Similaire à Personal Branding for LinkedIn at MX (20) Personal Branding for LinkedIn at MX10. Copyright 2018 © Influence Global, LLC. All Rights Reserved.
What’saPersonalBrand?
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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Yourbrandiswhatotherpeoplesay
aboutyouwhenyou'renotintheroom.
― Jeff Bezos
PERSONAL BRANDING FOR LINKEDIN
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What’saPowerful
PersonalBrand?
PERSONAL BRANDING FOR LINKEDIN
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Benefitsofa
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN
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1. Higherpay/revenue
2. Betteropportunities
3. Longertenure
4. Accesstotalent
5. Greaterbuy-in
PERSONAL BRANDING FOR LINKEDIN
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HowtoBuilda
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN
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1. What’syourobjective?
2. Whoareyou?
3. Whoisyouraudience?
4. Whatisyourmessage?
5. Howwillyoudeliverit?
PERSONAL BRANDING FOR LINKEDIN
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1.What’sYourObjective?
PERSONAL BRANDING FOR LINKEDIN
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2.WhoAreYou?
PERSONAL BRANDING FOR LINKEDIN
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Step1:FindYour“Why”
PERSONAL BRANDING FOR LINKEDIN
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Peopledon'tbuywhatyoudo;
theybuywhyyoudoit.
―Simon Sinek, Start With Why
PERSONAL BRANDING FOR LINKEDIN
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Iwanttoeradicateentrepreneurial
povertysothatentrepreneurscan
makealivingbuildingabusiness
theylove.
―Mike Michalowicz
PERSONAL BRANDING FOR LINKEDIN
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Step2:FindYour
ExpertZones
PERSONAL BRANDING FOR LINKEDIN
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Anexpertisaman[or
woman]whohasmadeall
themistakeswhichcanbe
made,inanarrowfield.
― Niels Bohr
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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Makealistofeverything
you’reanexpertat.
PERSONAL BRANDING FOR LINKEDIN
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Marketing
Speaking
Writing
Travel
Reading
Politics
China
PERSONAL BRANDING FOR LINKEDIN
Brazil
Portuguese
Skateboarding
Adoption
CMOs
ExecutiveCoaching
Runningamarketingagency
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Step3:ChooseYour
GeniusZone
PERSONAL BRANDING FOR LINKEDIN
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Youhaveacalling:
toliveyourgenius.
― Gay Hendricks
PERSONAL BRANDING FOR LINKEDIN
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Combineexpertzones
tofindyourgeniuszone.
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
EXPERT
ZONE#1
EXPERT
ZONE#2
GENIUS
ZONE
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PERSONAL BRANDING FOR LINKEDIN
LINKEDIN INFLUENCE
GENIUS
ZONE
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Step4:FindYourAudiences
PERSONAL BRANDING FOR LINKEDIN
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Makealistofallthepotential
audiencesinterestedinyour
geniuszone.
PERSONAL BRANDING FOR LINKEDIN
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Entrepreneurs
Executives
Busyexecutives
ExecutivesinChina
BusyexecutivesinChina
BusyBrazilianexecutivesinChina
PERSONAL BRANDING FOR LINKEDIN
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Step5:ChooseYour
IdealAudience
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
Youridealaudiencewill:
• Belikeyou
• Havemoney
• Wantwhatyouhave(and
bewillingtopayforit)
• Energizeyou
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Step7:CreateYourTagline
PERSONAL BRANDING FOR LINKEDIN
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Ihelp
to
PERSONAL BRANDING FOR LINKEDIN
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1. Findyour“why”
2. Findyourexpertzones
3. Chooseyourgeniuszone
4. Findyouraudiences
5. Chooseyouridealaudience
6. Createyourtagline
7. Liveit
PERSONAL BRANDING FOR LINKEDIN
HowtoBuildaPowerfulPersonalBrand
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YourPersonalBrand
PERSONAL BRANDING FOR LINKEDIN
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ThreeStepstoEstablishYour
PersonalBrandonLinkedIn
PERSONAL BRANDING FOR LINKEDIN
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Step1:AlignandOptimize
YourLinkedInProfile
PERSONAL BRANDING FOR LINKEDIN
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1.ProfilePhoto
Users with a photo in their profile receive
21 times more profile views. *
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn
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10WorstTypesof
ProfilePhotos
PERSONAL BRANDING FOR LINKEDIN
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Logo
Nophoto
Toosmall
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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2.Title
(it should match your brand)
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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3.Banner
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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4.Bio
PERSONAL BRANDING FOR LINKEDIN
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Makethefirst
threelinescount.
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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1stPerson
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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Don’t…
leaveitblank.
PERSONAL BRANDING FOR LINKEDIN
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Don’t…
postacompanydescription.
PERSONAL BRANDING FOR LINKEDIN
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Don’t…
tellushowawesomeyouare.
PERSONAL BRANDING FOR LINKEDIN
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Showus!
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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Andusekeywords.
PERSONAL BRANDING FOR LINKEDIN
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5.EmploymentHistory
PERSONAL BRANDING FOR LINKEDIN
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Pro tip:
Tellstories
PERSONAL BRANDING FOR LINKEDIN
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Pro tip:
Listfactualaccomplishments
PERSONAL BRANDING FOR LINKEDIN
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Pro tip:
Keywords
PERSONAL BRANDING FOR LINKEDIN
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6.Recommendations
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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7.Skills
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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8.Education&Groups
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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1. Profilephoto
2. Title
3. Banner
4. Bio
PERSONAL BRANDING FOR LINKEDIN
OptimizeYourLinkedInProfile
5. Jobhistory
6. Recommendations
7. Skills
8. Education&groups
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Members with complete profiles
are 40x more likely to receive
opportunities through LinkedIn.*
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn
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Step2:MakeQuality
Connections
PERSONAL BRANDING FOR LINKEDIN
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Why?
PERSONAL BRANDING FOR LINKEDIN
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Why?
CONTENTDISTRIBUTION
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
Connectwith:
• Everyoneyouknow
• 2ndconnectionswhoarelikeyou
• 2ndconnectionsyouwanttobelike
• 2ndconnectionswhoarepartof
yourtargetaudience
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Pro tip:
Customizeyour
connectionrequest.
PERSONAL BRANDING FOR LINKEDIN
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Pro tip:
Automate
PERSONAL BRANDING FOR LINKEDIN
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Step3:ThoughtLeadership
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
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It’sallaboutthe
COMMENTS
PERSONAL BRANDING FOR LINKEDIN
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PERSONAL BRANDING FOR LINKEDIN
Discussionstarters:
• Careerorbusinessquestions
• Careerorbusinessanswers
• Challengesyou’veovercome
• Linkstoarticles,books,podcasts
• Infographics
• Currenttopics
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1. Optimizeyourprofile
2. Makemeaningfulconnections
3. Createcompellingcontent
PERSONAL BRANDING FOR LINKEDIN
BuildingaPowerfulPersonal
BrandonLinkedIn
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Howmuchtime
doesthisalltake?
PERSONAL BRANDING FOR LINKEDIN
131. PERSONAL BRANDING FOR LINKEDIN
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josh@influencerinc.co