Slides from my presentation on personal branding and LinkedIn, delivered 26 June, 2018 at SLCC in Sandy, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

1. PERSONAL BRANDING FOR LINKEDIN
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2. Done-For-You

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What’saPersonalBrand?
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Yourbrandiswhatotherpeoplesay
aboutyouwhenyou'renotintheroom.
― Jeff Bezos
PERSONAL BRANDING FOR LINKEDIN

18. Frugal
Long-term
Worlddomination

19. Techie
Young
Genius

20. Visionary
Bold
IronMan

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What’saPowerful
PersonalBrand?
PERSONAL BRANDING FOR LINKEDIN

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Benefitsofa
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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1. Higherpay/revenue
2. Betteropportunities
3. Longertenure
4. Accesstotalent
5. Greaterbuy-in
PERSONAL BRANDING FOR LINKEDIN

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HowtoBuilda
PowerfulPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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1. What’syourobjective?
2. Whoareyou?
3. Whoisyouraudience?
4. Whatisyourmessage?
5. Howwillyoudeliverit?
PERSONAL BRANDING FOR LINKEDIN

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1.What’sYourObjective?
PERSONAL BRANDING FOR LINKEDIN

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2.WhoAreYou?
PERSONAL BRANDING FOR LINKEDIN

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Step1:FindYour“Why”
PERSONAL BRANDING FOR LINKEDIN

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Peopledon'tbuywhatyoudo;
theybuywhyyoudoit.
―Simon Sinek, Start With Why
PERSONAL BRANDING FOR LINKEDIN

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Iwanttoeradicateentrepreneurial
povertysothatentrepreneurscan
makealivingbuildingabusiness
theylove.
―Mike Michalowicz
PERSONAL BRANDING FOR LINKEDIN

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Step2:FindYour
ExpertZones
PERSONAL BRANDING FOR LINKEDIN

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Anexpertisaman[or
woman]whohasmadeall
themistakeswhichcanbe
made,inanarrowfield.
― Niels Bohr
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Makealistofeverything
you’reanexpertat.
PERSONAL BRANDING FOR LINKEDIN

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Marketing
Speaking
Writing
Travel
Reading
Politics
China
PERSONAL BRANDING FOR LINKEDIN
Brazil
Portuguese
Skateboarding
Adoption
CMOs
ExecutiveCoaching
Runningamarketingagency

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Step3:ChooseYour
GeniusZone
PERSONAL BRANDING FOR LINKEDIN

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Youhaveacalling:
toliveyourgenius.
― Gay Hendricks
PERSONAL BRANDING FOR LINKEDIN

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Combineexpertzones
tofindyourgeniuszone.
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
EXPERT
ZONE#1
EXPERT
ZONE#2
GENIUS
ZONE

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PERSONAL BRANDING FOR LINKEDIN
LINKEDIN INFLUENCE
GENIUS
ZONE

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Step4:FindYourAudiences
PERSONAL BRANDING FOR LINKEDIN

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Makealistofallthepotential
audiencesinterestedinyour
geniuszone.
PERSONAL BRANDING FOR LINKEDIN

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Entrepreneurs
Executives
Busyexecutives
ExecutivesinChina
BusyexecutivesinChina
BusyBrazilianexecutivesinChina
PERSONAL BRANDING FOR LINKEDIN

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Step5:ChooseYour
IdealAudience
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Youridealaudiencewill:
• Belikeyou
• Havemoney
• Wantwhatyouhave(and
bewillingtopayforit)
• Energizeyou

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Step7:CreateYourTagline
PERSONAL BRANDING FOR LINKEDIN

52. Iteachhustlers
howtodaytrade
attention.
― Gary Vaynerchuk

53. Iteach
entrepreneurs
howtobuild
emaillistsand
createonline
courses
― Amy Porterfield

54. Ihelppeoplefocus
onwhat’sessential.
― Greg McKeown

55. Ihelpbusyexecutives
becomeLinkedIn
influencers.
― Josh Steimle

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Ihelp
to
PERSONAL BRANDING FOR LINKEDIN

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1. Findyour“why”
2. Findyourexpertzones
3. Chooseyourgeniuszone
4. Findyouraudiences
5. Chooseyouridealaudience
6. Createyourtagline
7. Liveit
PERSONAL BRANDING FOR LINKEDIN
HowtoBuildaPowerfulPersonalBrand

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YourPersonalBrand
PERSONAL BRANDING FOR LINKEDIN

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ThreeStepstoEstablishYour
PersonalBrandonLinkedIn
PERSONAL BRANDING FOR LINKEDIN

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Step1:AlignandOptimize
YourLinkedInProfile
PERSONAL BRANDING FOR LINKEDIN

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1.ProfilePhoto
Users with a photo in their profile receive
21 times more profile views. *
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn

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10WorstTypesof
ProfilePhotos
PERSONAL BRANDING FOR LINKEDIN

63. 1.TheNoPhoto

64. 2.TheGroup

65. 3.TheLogo

66. 4.TheProduct

67. 5.TheLowRes

68. 6.TheCrop

69. 7.TheSqueeze

70. 8.TheTinyPerson

71. 9.TheMillionaire

72. 10.TheWhen-I-Had-Hair

73. Bonus.TheSantaHat

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Logo
Nophoto
Toosmall
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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2.Title
(it should match your brand)
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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3.Banner
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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4.Bio
PERSONAL BRANDING FOR LINKEDIN

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Makethefirst
threelinescount.
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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1stPerson
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Don’t…
leaveitblank.
PERSONAL BRANDING FOR LINKEDIN

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Don’t…
postacompanydescription.
PERSONAL BRANDING FOR LINKEDIN

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Don’t…
tellushowawesomeyouare.
PERSONAL BRANDING FOR LINKEDIN

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Showus!
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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Andusekeywords.
PERSONAL BRANDING FOR LINKEDIN

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5.EmploymentHistory
PERSONAL BRANDING FOR LINKEDIN

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Pro tip:
Tellstories
PERSONAL BRANDING FOR LINKEDIN

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Pro tip:
Listfactualaccomplishments
PERSONAL BRANDING FOR LINKEDIN

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Pro tip:
Keywords
PERSONAL BRANDING FOR LINKEDIN

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6.Recommendations
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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7.Skills
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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8.Education&Groups
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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1. Profilephoto
2. Title
3. Banner
4. Bio
PERSONAL BRANDING FOR LINKEDIN
OptimizeYourLinkedInProfile
5. Jobhistory
6. Recommendations
7. Skills
8. Education&groups

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Members with complete profiles
are 40x more likely to receive
opportunities through LinkedIn.*
PERSONAL BRANDING FOR LINKEDIN
*LinkedIn

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Step2:MakeQuality
Connections
PERSONAL BRANDING FOR LINKEDIN

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Why?
PERSONAL BRANDING FOR LINKEDIN

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Why?
CONTENTDISTRIBUTION
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
YOU
CONNECTION
CONNECTION
CONNECTION

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PERSONAL BRANDING FOR LINKEDIN
YOU
CONNECTION
CONNECTION
CONNECTION
CONNECTION
CONNECTION
CONNECTION

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Pro tip:
Themoreconnections
thebetter
(all other things being equal)
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Connectionsuccessfactors:
• Profileoptimized
• Theyknowyou
• Mutualconnections
• Sameschool
• Samegroup
• Similarinterests

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PERSONAL BRANDING FOR LINKEDIN
Connectwith:
• Everyoneyouknow
• 2ndconnectionswhoarelikeyou
• 2ndconnectionsyouwanttobelike
• 2ndconnectionswhoarepartof
yourtargetaudience

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Pro tip:
Customizeyour
connectionrequest
PERSONAL BRANDING FOR LINKEDIN

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Pro tip:
Automate
PERSONAL BRANDING FOR LINKEDIN

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Step3:ThoughtLeadership
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN

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It’sallaboutthe
COMMENTS
PERSONAL BRANDING FOR LINKEDIN

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PERSONAL BRANDING FOR LINKEDIN
Discussionstarters:
• Careerorbusinessquestions
• Careerorbusinessanswers
• Challengesyou’veovercome
• Linkstoarticles,books,podcasts
• Infographics
• Currentevents/topics

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Pro tip:
Askaquestion
atthebeginning
PERSONAL BRANDING FOR LINKEDIN

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Pro tip:
Joinasharingpod
PERSONAL BRANDING FOR LINKEDIN

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1. Optimizeyourprofile
2. Makemeaningfulconnections
3. Createcompellingcontent
PERSONAL BRANDING FOR LINKEDIN
BuildingaPowerfulPersonal
BrandonLinkedIn

133. LINKEDIN MADE ALL
MY WILDEST
DREAMS COME TRUE

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Howmuchtime
doesthisalltake?
PERSONAL BRANDING FOR LINKEDIN

135. Done-For-You

136. PERSONAL BRANDING FOR LINKEDIN
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josh@influencerinc.co