There are two big mistakes you can make when it comes to video and personal branding; 1. You won't do anything. You'll be paralyzed by fear, over analysis, feeling like you need better equipment, the need for better software, and you'll never get around to filming a single thing. 2. You'll start too fast, do it wrong, and then decide it doesn't work, and quit. There's something to be said about just turning your phone around on your face and filming something--just get started, do SOMETHING, and then figure out the details as you go along. There's also something to be said about taking a few minutes to answer two basic questions that will send you off in the right direction and improve your efforts 1,000%. Those two questions are: 1. Who are you? 2. Who is your audience? This slide deck was used in a workshop where I walked people through how to answer those questions, and a few others, that are essential when it comes to creating a personal brand through video. For further help, download my free checklist on how to build your personal brand tagline by subscribing to my email newsletter at https://www.joshsteimle.com/subscribe/.

1. USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.

2. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
“Brand”
USING VIDEO TO BUILD A PERSONAL BRAND

4. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Yourbrandiswhatotherpeoplesayabout
youwhenyou'renotintheroom.
― Jeff Bezos
USING VIDEO TO BUILD A PERSONAL BRAND

5. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

6. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

7. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

8. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

9. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

10. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

11. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

12. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

13. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

14. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

15. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

16. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

17. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

18. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

19. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

20. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
5BenefitsofBeingan
InfluentialExecutive
USING VIDEO TO BUILD A PERSONAL BRAND

21. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
USING VIDEO TO BUILD A PERSONAL BRAND

22. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
USING VIDEO TO BUILD A PERSONAL BRAND

23. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
USING VIDEO TO BUILD A PERSONAL BRAND

24. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
USING VIDEO TO BUILD A PERSONAL BRAND

25. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
5.Greaterbuy-in
USING VIDEO TO BUILD A PERSONAL BRAND

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Whatistheworthofapersonalbrand?
USING VIDEO TO BUILD A PERSONAL BRAND

27. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
“Reputationdamage”is
#1riskconcernfor88%ofexecutives.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte

28. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ofrespondentswhoexperienceda
reputationriskevent, 41% saylossof
revenuewasthebiggestimpact.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte

29. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

30. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

31. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

32. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

33. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

34. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

35. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
BattleofthePersonalBrands
Bransonvs.Kalanick
USING VIDEO TO BUILD A PERSONAL BRAND

36. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
What’sYourBrand?
USING VIDEO TO BUILD A PERSONAL BRAND

37. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Whatpositiondoyouwanttooccupyinthe
mind?That'sthefirstdecisiontomake.
― Al Ries, Positioning: The Battle For Your Mind
USING VIDEO TO BUILD A PERSONAL BRAND

38. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:

39. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?

40. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?
• Whoisyouraudience?

41. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
YourPersonalBrandTagline
USING VIDEO TO BUILD A PERSONAL BRAND

42. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short

43. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear

44. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear
• Accurate

45. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND

46. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

47. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND

48. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
CraftYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND

49. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step1:FindYour“Why”
USING VIDEO TO BUILD A PERSONAL BRAND

50. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Peopledon'tbuywhatyou
do;theybuywhyyoudoit.
―Simon Sinek, Start With Why
USING VIDEO TO BUILD A PERSONAL BRAND

51. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwantto:
[what you want to contribute]
Sothat:
[the impact you want to make]
USING VIDEO TO BUILD A PERSONAL BRAND

52. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwanttoeradicateentrepreneurial
povertysothatentrepreneurscanmake
alivingbuildingabusinesstheylove.
―Mike Michalowicz, Author of Profit First
USING VIDEO TO BUILD A PERSONAL BRAND

53. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step2:IdentifyYourExpertZones
USING VIDEO TO BUILD A PERSONAL BRAND

54. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Anexpertisaman[orwoman]whohasmadeall
themistakeswhichcanbemade,inanarrowfield.
― Niels Bohr
USING VIDEO TO BUILD A PERSONAL BRAND

56. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Makealistofeverythingyou’reanexpertat.
USING VIDEO TO BUILD A PERSONAL BRAND

57. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step3:ChooseYourGeniusZone
USING VIDEO TO BUILD A PERSONAL BRAND

58. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Youhaveacalling:toliveyourgenius.
― Gay Hendricks
USING VIDEO TO BUILD A PERSONAL BRAND

59. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Combineexpertzones
tofindyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND

60. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
GENIUS
ZONEEXPERTZONE#1 EXPERTZONE#2

61. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step4:DiscoverYourAudiences
USING VIDEO TO BUILD A PERSONAL BRAND

62. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Followercountsonlymatterif
theaudienceactuallycaresand
activelyconsumesyourcontent.
― Gary Vaynerchuk
USING VIDEO TO BUILD A PERSONAL BRAND

63. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Makealistofallthepotentialaudienceswho
areinterestedinyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND

64. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step5:ChooseYourIdealAudience
USING VIDEO TO BUILD A PERSONAL BRAND

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USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.

66. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.

67. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.

68. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.
• Energizeyou.

69. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step6:DefineYourObjective
USING VIDEO TO BUILD A PERSONAL BRAND

70. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ifyouractionsinspireothersto
dreammore,learnmore,domore
andbecomemore,youarealeader.
― John Quincy Adams
USING VIDEO TO BUILD A PERSONAL BRAND

71. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND

72. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND

73. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND

74. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat theywillbecomemoreinfluential,faster.
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND

75. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step7:CreateYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND

76. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND

77. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ihelp
to
USING VIDEO TO BUILD A PERSONAL BRAND

78. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
CanImakeavideoyet?
USING VIDEO TO BUILD A PERSONAL BRAND

81. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:

82. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:

83. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?

84. Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?
• Wheredoesyouraudiencehangout?