This document discusses Atmel Corporation and its role in the emerging Internet of Things market. It provides an overview of Atmel, its history of innovation in microcontrollers, and growth. It then discusses the opportunity of the IoT, including the expected growth in connected devices. Atmel positions itself at the heart of IoT nodes by providing wireless connectivity and sensor technology to enable various applications. Examples of current IoT products that use Atmel technology are also highlighted.

1. Internet Of Things
Marketing or real opportunity
Jo Uthus
Sr Director, System Applications
Atmel Corporation
1 © 2014 Atmel Corporation

2. About Atmel Norway
Founded: 1995
Location: Trondheim, Norway
Employees: 200
Subsidiary of Atmel Corporation (NASDAQ: ATML)
ATML revenue: $1.4Bn USD (2013)
2 © 2014 Atmel Corporation

3. 3 © 2014 Atmel Corporation

4. 4 © 2014 Atmel Corporation

5. Atmel’s Microcontroller Innovations
Driving innovation since 1995
1995 1997
5 © 2014 Atmel Corporation
2004
1st Cortex-M0+ MCU with PTC
and SERCOM
1st Cortex-A5 based
embedded Microprocessor
1st with Industry’s Highest Memory
Density Cortex-M4 MCU
1st Cortex-M3 based MCU
with High-Speed USB
2005
2007
2009
2010
2013
2012
1st Flash Microcontroller
1st Microcontroller with
EEPROM
1st 8-bit RISC MCU for High-
Level Language
1st Flash ARM7-based 32-
bit Microcontroller
1st MCU with Configurable
Event System
1st Flash-based ARM9
Microcontroller
1st Flash 32-bit Microcontroller
at 200MHz
1st 100nA Microcontroller with
RAM Retention
Revenue
Time

6. 6 © 2014 Atmel Corporation
Extraordinary Microcontroller Growth
$1000
$800
$600
$400
$200
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
$1200
$1114M
$M
$893M
2012

7. The Next Big Evolution: Intelligent Connectivity
50B Connected Devices by 2020
1960 1970 1980 1990 2000 NEXT
7 © 2014 Atmel Corporation
Processing
~2 Billion
Cellular
~5 Billion
Internet
~3 Billion
IoT
50 Billion
Discrete IC

8. The Opportunity: Expected Market Acceleration for IOT
8 © 2014 Atmel Corporation
9/17/2014
of World Wide Households
will have Wi-Fi by 2016
- Strategy Analytics
42%
# of smart phone
Subscriptions by 2018
- Ericsson Mobility Report, 6/2013
4.5B
Connected devices by 2020
- ABI Research, 6/2013
>50B
of IoT Solutions will be
provided by startups which
are less than 3 years old
by 2019 - Gartner
50%
Expected # of connected
devices per household
- Atmel Estimate
~100

9. The Challenge: Piecing IoT technologies together
Smart Detector Fitness Band Smart Watch Thermostat
9 © 2014 Atmel Corporation
eMPU
Charging IC
ZigBee SoC
Nand Flash
Wi-Fi Module
DRAM
BT Module
MCU
BT Transceiver
Chip Antenna
3-Axis Accelerator
MCU
MCU
BLE SoC
Accelerometer
Charger IC
MCU
ZigBee SoC
Sensor Hub MCU
Wi-Fi Module

10. To Win: Seamless Connectivity to the Cloud
Things Satellite
Cellular
Local Networks
Long Range
Connectivity
Gateways
Short Range Connectivity Long Range Connectivity
10 © 2014 Atmel Corporation 9/91/71/72/2001144

11. The Goal: Atmel at the Heart of Each IoT Node
Satellite
Cellular
Local Networks
Long Range
Connectivity
Connected Devices
Wireless as a Standalone Solution
Wireless
Wireless
MCU
Sensor MCU
Wireless Enabling A Much
Larger Value Proposition
Sensor
Wireless
Modem
MCU/
MPU
Energy
source
Wireless
Modem
MCU /
MPU
Sensor
Light bulb, Key
FOB
Fitness band,
Activity Tracker,
Temp Sensor
Watches,
Thermostat,
Door Lock,
Appliances
Smart City
Infrastructure
s, Smart
Metering
Gateways
Short Range Connectivity Long Range Connectivity
11 © 2014 Atmel Corporation 9/17/2014

12. Internet of Things
The reality..
12 © 2014 Atmel Corporation

13. Lighting and home automation
13 © 2014 Atmel Corporation
Philips Hue, RGBW Color Mix
ATmega2564RFR2 + BitCloud 3.0

14. Lighting and home automation
14 © 2014 Atmel Corporation
AT86RF233 + ZigBee Green Power
Batteryless/Energy Harvester

15. Lighting and home automation
Lutron Wireless Remote
ATmega2564RFR2
Coincell powered
15 © 2014 Atmel Corporation 9/17/2014

16. Consumer, Wearables
Agent Smartwatch
Atmel low-power MCU + BLE
16 © 2014 Atmel Corporation Select Insert > Header & Footer > Type Title in Footer field 9/17/2014

17. Wearables, Health Monitoring
17 © 2014 Atmel Corporation
Amulyte Pendant
Low-power SAM4L, GPS, WiFi

18. Agriculture
18 © 2014 Atmel Corporation
Libelium Sensors
Atmel MCU + RF
6LowPan (IPv6 over 802.15.4)
Precision Agriculture
Leaf wetness, fruit diameter
Irrigation Systems
Soil moisture, leaf wetness
Greenhouses
Weather Stations
Anemometer, wind vane, pluviometer

19. Internet of Things
Opportunity
to benefit for you..
19 © 2014 Atmel Corporation

20. 50%
20 © 2014 Atmel Corporation
of IoT Solutions will be provided by startups which are
less than 3 years old by 2019 - Gartner

21. Your opportunity – The ecosystem
22 © 2014 Atmel Corporation
Embedded
Connectivity
Vendor
Branded
Solution
User
Connectivity
- Remote UI experience
- Provisioning Standards
- Connectivity Standards
Cloud Services
Solutions
Original
Equipment
Manufacturer
- CE Appliance
- Energy management
- Healthcare Wellness

22. Your opportunity – The ecosystem
23 © 2014 Atmel Corporation
Embedded
Connectivity
Vendor
Branded
Solution
User
Connectivity
- Remote UI experience
- Provisioning Standards
- Connectivity Standards
Cloud Services
Solutions
Original
Equipment
Manufacturer
- CE Appliance
- Energy management
- Healthcare Wellness

23. Your opportunity – The ecosystem
24 © 2014 Atmel Corporation
Embedded
Connectivity
Vendor
Branded
Solution
User
Connectivity
- Remote UI experience
- Provisioning Standards
- Connectivity Standards
Cloud Services
Solutions
Original
Equipment
Manufacturer
- CE Appliance
- Energy management
- Healthcare Wellness

24. Your opportunity – The ecosystem
25 © 2014 Atmel Corporation
Embedded
Connectivity
Vendor
Branded
Solution
User
Connectivity
- Remote UI experience
- Provisioning Standards
- Connectivity Standards
Cloud Services
Solutions
Original
Equipment
Manufacturer
- CE Appliance
- Energy management
- Healthcare Wellness

25. © 2014 Atmel Corporation.
Q & A
Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel
products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO
ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL,
PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN
IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to
specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in,
automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.
26 26 © 2©0 1240 1A4tm Aetml Ceol rCpoorrpaotrioantion
Select Insert > Header & Footer > Type Title in Footer field 9/17/2014