In this case study, we study about how to delivered 300% traffic increase, google first page ranking and more than 18 percent increase in customer services.The client is a B2B SAAS (software as a service) provider for restaurant and food industry. Singapore Business Websites service is a integrated software solution showcasing your business in a way to help capture consumers’ interest to keep them on your site longer. Client is a SAAS provider of an all-in-one restaurant point of sale and management system having extensive features related to all thing restaurant management end-to-end. The client wants to write interesting, informative and authority-building content that gives ideas and knowledge to their existing customers. Click for more information about this link: http://metabizverse.com/saas-client-received-300-traffic-increase-google-first-page-ranking-18-customers/

1. Case study: SAAS client
received 300% traffic
increase, google first page
ranking and 18% more
customers

2. At Metabizverse, we do not only make promises,
we deliver and prove them over and again.
In this case study, we’re revealing behind-the-
seen details about how we delivered 300% traffic
increase, google first page ranking and more than
18 percent increase in customer conversion
through our content writing and digital marketing
services.
The client is a B2B SAAS (software as a service)
provider for restaurant and food industry.

3. Business overview:
Client is a SAAS provider of an all-in-one
restaurant point of sale and management
system having extensive features related to all
thing restaurant management end-to-end.

5. Target audience:
While its possible to deliver and use the
application around the world, client aims to
target United States specifically in line with
their current business goals.
Following are the targeted industries/users:
Small, medium and large restaurants
Food chains
Cafes and coffee shops
All types of hotels with integrated restaurants

6. Client expectations:
The client wanted us to write interesting, informative and
authority-building content that can give ideas and knowledge to
their existing customers and inspire new customers for buying
their services. The posts were to be written under their investor’s
and employee’s name and not using our name as a matter of
exclusive branding that they wanted to create
Following were the major expectations of the client:
•Write interesting content that can educate, inform and inspire
new as well as existing customers
•Content that inspires and persuade current and prospective
•customers for buying subscriptions and renewals
•Get ranked on google first page for their chosen keywords
Get popularity and shares on social media
Receive more organic traffic
Receive more new leads
Increase sales conversionsitle

7. Major challenges:
When we started working, there were several
challenges that were to be dealt and conquer:
Business website was not search engine
optimized (was not search engine friendly)
Website wasn’t having any prior authority built
and was not being backed by any major
brands/influencers
Website pages did not have interesting
content that could establish them a brand

8. What we did:
As it was needed, we did a number of things in order to
create successful results:
Website transformation:
As we took over the work, we completely transformed
their website content as well as how it was being laid
out. The design and appearance has been overhauled
in order to create a site that’s pleasing to eyes, contains
interesting content and is search engine optimized.

9. Website transformation:
As we took over the work, we completely
transformed their website content as well as
how it was being laid out. The design and
appearance has been overhauled in order to
create a site that’s pleasing to eyes, contains
interesting content and is search engine
optimized.

10. Content writing:
We began researching and writing highly interesting, unique
and inspiring content
Examples of some of the posts we provided:
New Year, New Challenges: 4 Changes Impacting Restaurants
in 2017
How to Calculate Restaurant Overhead Rate (And 5 Ways to
Lower It)
How to Build Successful Restaurant Apps for Your Customers
Important elements used:
Professionally done text formatting
•Bullets and numbering as per need
Text highlights wherever required
Images, infographics and screenshots
 In-bound linking to relevant previous posts
Out-bound linking to relevant external sources
Call-to-action

12. Notable results and impacts:
 Traffic has increased by 300% in 6 months
Website now ranks on google first page for
chosen keywords
A flow of new leads and enquiries is received
on regular basis
Customer retention rate has increased by 18%
(an average of 18 percent lesser dropouts over
the last 8 months)
tle

13. Click for more information about this
link:
http://metabizverse.com/saas-client-
received-300-traffic-increase-google-
first-page-ranking-18-customers/