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How to Pitch a VC Startup Viagra : How to Give a VC a Hard-on ( click here for video of this talk ) Dave McClure , Founders Fund , Master of 500 Hats Presentation Camp SF, 03/21/09 [email_address] / [email_address] @DaveMcClure on Twitter or…

Yo, Startups: 2 Sexy 4 Milan? Essential Elements of a Hot, Sexy VC Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],* note: the above are teaser images… they don’t really mean anything; they’re just here to capture your attention.

10 Erogenous VC Zones + Misc Startup P0rn InfoGraphics Where Appropriate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Money Shot Goes Here Teaser Image Goes Here Cu$tomer Testimonial$ “ This Shit Rocks .” The Money Shot: Demo Screen Shots Video Business Metrics (NOT Revenue Projections) AARRR!

1. The Elevator Pitch The 30-second quickie, when you don’t have time for lots of lovin’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

2. The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem : Great Fast Food… Isn’t Either. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Your Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[ The Money Shot ] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demo Screen Shots Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],note : “top down” and “bottom up” have nothing to do with giving VCs hard-ons. Get your mind out of the gutter. no idea what this is, but it looks really fucking impressive, doesn’t it? up & to the right .

Online Takeout Orders: Market $ize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],look : more info porn! damn that looks good, doesn’t it?

5. Business Model (How Do You Plan to Make Money?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ZapMeals: 3 Ways We Make Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],again, up & to the right .

6. Proprietary Tech / Expertise (What is your Unfair Advantage ?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proprietary Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],don’t know what it means, but it sounds really cool. if you take this approach, be sure your audience isn’t smarter than you are.

7. Competition (+ why they all suck , why you’re different , yellow , better ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We’re Better, Different. (and You Suck .) Funny! Shocking !!! Accepted Not Funny. again, up & to the right .

8. Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ok, so your product / technology rocks, but… … how do you get customers / distribution ? lots of channels, lots of decisions… choose a few : ,[object Object],[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(sorry, this is a crappy example… I’ll update this later… meanwhile check out Sean Ellis or Steve Blank )

9. Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10. Money, Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[ Startup Metrics ] ,[object Object],AARRR!

Happy Ending? Good, Now it’s Time for a Smoke … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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