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Entrepreneurial Finance
     for Start-Ups


                © 2007 Joe Platnick / Pasadena Angels Inc.
Get a Good Numbers Person
Start-up
   Establish economic model for business
   Heavily support initial fundraising
Initial funding
   Establish budgets, accounting system and internal controls
   Serve as primary conduit to board
Institutional funding
   Benefit and stock option plans
Scaling operations
   Optimize capital structure
   Administrative functions such as IT, human resources
   M&A
Liquidity event
                                           © 2007 Joe Platnick / Pasadena Angels Inc.
The Critical Areas
Budgeting, Reporting and Forecasting
Financing a New Venture
Valuing a Business
Recruiting
The Art of the Exit




                           © 2007 Joe Platnick / Pasadena Angels Inc.
Panelists
Professor James Stancill
 Professor Finance, USC Marshall School of Business

Frank Knuettel
 CFO, InfoSearch Media

Brian Rabinovitz, CPA
Officer and Business Advisor, Stonefield Josephson

Jim Schaefer, CPA
Partner, Mark Schaefer Associates
Joe Platnick (Moderator)
Director, Pasadena Angels



                                      © 2007 Joe Platnick / Pasadena Angels Inc.
…And because we live in the U.S.




                      © 2007 Joe Platnick / Pasadena Angels Inc.
Financial Budgeting, Reporting
              and
          Forecasting




                    © 2007 Joe Platnick / Pasadena Angels Inc.
Financing a New Venture




                © 2007 Joe Platnick / Pasadena Angels Inc.
Valuing a Business




              © 2007 Joe Platnick / Pasadena Angels Inc.
Recruiting




             © 2007 Joe Platnick / Pasadena Angels Inc.
The Art of the Exit




               © 2007 Joe Platnick / Pasadena Angels Inc.
Entrepreneur Resources
Pasadena Angels
  Website – www.pasadenaangels.com
  Mentor Program

Professor Stancill’s Entrepreneurial Finance
website - http://stancill.swlearning.com
PriceWaterhouseCoopers (PwC)
Business Technology Center (BTC)
Networking – Entretec, We2, MIT Enterprise
Forum
                                     © 2007 Joe Platnick / Pasadena Angels Inc.
Questions???




          © 2007 Joe Platnick / Pasadena Angels Inc.

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Joe Platnick - Entrepreneurial Finance Presentation

  • 1. Entrepreneurial Finance for Start-Ups © 2007 Joe Platnick / Pasadena Angels Inc.
  • 2. Get a Good Numbers Person Start-up Establish economic model for business Heavily support initial fundraising Initial funding Establish budgets, accounting system and internal controls Serve as primary conduit to board Institutional funding Benefit and stock option plans Scaling operations Optimize capital structure Administrative functions such as IT, human resources M&A Liquidity event © 2007 Joe Platnick / Pasadena Angels Inc.
  • 3. The Critical Areas Budgeting, Reporting and Forecasting Financing a New Venture Valuing a Business Recruiting The Art of the Exit © 2007 Joe Platnick / Pasadena Angels Inc.
  • 4. Panelists Professor James Stancill Professor Finance, USC Marshall School of Business Frank Knuettel CFO, InfoSearch Media Brian Rabinovitz, CPA Officer and Business Advisor, Stonefield Josephson Jim Schaefer, CPA Partner, Mark Schaefer Associates Joe Platnick (Moderator) Director, Pasadena Angels © 2007 Joe Platnick / Pasadena Angels Inc.
  • 5. …And because we live in the U.S. © 2007 Joe Platnick / Pasadena Angels Inc.
  • 6. Financial Budgeting, Reporting and Forecasting © 2007 Joe Platnick / Pasadena Angels Inc.
  • 7. Financing a New Venture © 2007 Joe Platnick / Pasadena Angels Inc.
  • 8. Valuing a Business © 2007 Joe Platnick / Pasadena Angels Inc.
  • 9. Recruiting © 2007 Joe Platnick / Pasadena Angels Inc.
  • 10. The Art of the Exit © 2007 Joe Platnick / Pasadena Angels Inc.
  • 11. Entrepreneur Resources Pasadena Angels Website – www.pasadenaangels.com Mentor Program Professor Stancill’s Entrepreneurial Finance website - http://stancill.swlearning.com PriceWaterhouseCoopers (PwC) Business Technology Center (BTC) Networking – Entretec, We2, MIT Enterprise Forum © 2007 Joe Platnick / Pasadena Angels Inc.
  • 12. Questions??? © 2007 Joe Platnick / Pasadena Angels Inc.