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MANIFESTO
WORLD WIDE WEB
the
HOWTOWININABRAVE,

NEWAPP-DRIVENWORLD.
app!
In 2008, everyone thought
apps were a fad. They couldn’t
have been more wrong. Apps
have become the dominant way
we interact with information—
and the world.”
Raj Aggarwal, Localytics CEO
“
48,000APPS ARE DOWNLOADED FROM 

THE APPSTORE EVERY 60 SECONDS.
Mashable, 2014
Statista, October 2013
Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13
60
30
15
5
1.50.01
60

BILLION
THE NUMBER OF DOWNLOADS
APPLE’S APP STORE REACHED
IN <5 YEARS.
DOWNLOADS
(in billions)
Apple, 2013
Nielsen, 2014
41APPS ARE INSTALLED
ON THE AVERAGE 

US SMARTPHONE.
Portio Research, March 2013
7.2
BILLION
EARTH’S POPULATION:
4.4BILLION
THE PROJECTED NUMBER
OF APP USERS GLOBALLY,
BY THE END OF 2017:
22 MIN.
60.3 MIN.
AMOUNT OF TIME PER DAY THE
AVERAGE US MOBILE CONSUMER
SPENDS WITH APPS.
00:22
The amount of time
the average US
mobile consumer
spends per day with
apps:
AMOUNT OF TIME PER DAY 

THE AVERAGE US
CONSUMER SPENDS ON
THE MOBILE WEB.
Nielsen & Comscore, 2014
Nielsen, 2013
OURAPP-ETITE

ISGROWING.
35
70
105
140
2013 2014
Time Spent with Apps
Time Spent with Mobile Web
2013 2014
Apple, January 2014


$10

BILLION

!TOTAL APP REVENUE FOR
THE APP STORE IN 2013.
OVER $1B OF THAT WAS 

IN DECEMBER ALONE.
ABI Research, March 2013 & Portio Research, March 2013


$92

BILLION
PROJECTED GLOBAL APP
REVENUE BY 2018.
$27B
2016 2017 2018
$63B
$92B
Gartner, 2014
PROJECTED WORLDWIDE
MOBILE AD REVENUE BY 2017.
$42BILLION
$50KDAILY REVENUE EARNED
BY MAKE IT RAIN (GAMING
APP) FROM ADVERTISING 

+ IN-APP PURCHASES.
VentureBeat, May 2014
Distimo, December 2013


92%PROPORTION OF REVENUE
BASED ON IN-APP PURCHASES
IN THE APP STORE IN 2013.
eMarketer, 2013
BRAVE NEW WAYS…
of EMERGING MARKETS
where apps are being used in
&
the brave new world 

let’s not forget
SELLING
SHEEP
LIKE
on Instagram.
The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)
HOUSTON,
WE HAVE A
PROBLEM.
20 

MILLION
THE NUMBER OF
RESULTS ON
GOOGLE FOR THIS
POPULAR SEARCH:
20%
THE PERCENTAGE OF
USERS WHO ONLY
OPEN AN APP ONCE.
Localytics, 2014
60%THE LIKELIHOOD THAT
AN APP USER WHO
DOESN’T RETURN
WITHIN 7 DAYS 

WILL NEVER RETURN.
Localytics, 2014
Appiterate, November 2013
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
Annoying notifications 71%
68%
48%
42%
29%
23%
19%
TOP 7 REASONS WHY PEOPLE 

UNINSTALL MOBILE APPS*
*AS A % OF ALL
RESPONDENTS.
EACH
PARTICIPANT
MENTIONED
THREE REASONS.
25%
THE PERCENT
INCREASE OF IN-APP
PURCHASES BY LOYAL
USERS VS. AVERAGE
USERS.
Localytics, 2012
TO WINNINGIN THIS BRAVE, NEW
APP-DRIVEN WORLD?
SO WHAT’S THE SECRET
APPSTHAT
MAKE
ROCK!
MAKEIT
PERSONAL.
JETSETTER
MAKEITENGAGING.
TWO DOTSSWARMUP
MAKEITBI-DIRECTIONAL.
GOGOBOT
The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)
APP-IFIED

WORLD?
ARE YOU READY FOR THE
LEARN MORE ABOUT 

MAKING APPS THAT ROCK:
LOCALYTICS.COM

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The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)