4. 72,000
WHO WE ARE
4
EMPLOYEES WORLDWIDE
$12.6B GLOBAL IT
SERVICES POWERHOUSE
50+ YEARS OF INNOVATION
100+
GLOBAL ALLIANCES
WITH BEST-IN-BREED
PARTNERS
A GLOBAL
POWERHOUSE
IN BUSINESS AND IT
TRANSFORMATION
70 COUNTRIES
5. Digital Marketing @CSC
Analytics
Web
Social
Advertising
Mobile
Marketing Automation
Sales
Integration with CSC.com CMS
Integration between other systems
ANALYTICS
SOCIALWEB
ADVERTISING
MOBILE
MARKETING
AUTOMATION
SALES
CSC Digital Marketing Platform
.com CMS
Marketing automation system
Eloqua
Salesforce
Informatica
GoodData
Digital Marketing dashboards
Perceptive Media
Adobe Search & Promote
Internal search engine
Conductor Searchlight
SEO optimization & monit oring
6 Sense
Deal Predictor
InfoChimps
Enterprise Data Hub & Predictive Modeling
ReachForce
Data Cleansing
Isana
Account based personalization system
Mobile Apps
Kapost
Content project management and in ventory
Bizo
Data enrichment f or analytics,
personalization & ads
Firmographic data for analytics,
personalization & ads
Adobe Media Optimizer
Search engine marketing system
Adobe Ad Hoc Analysis
Advanced analytics for csc.com
Adobe Data Workbench
Deep multi channel analytics & Busines s Intelligence
Adobe Dynamic Tag Management
JavaScript tag management
BeyondCore
Feature selection and analy sis for predictive
& prescriptive analytics
Adobe Reports & Analytics
Analytics for csc.com
Adobe Data Connector
Data integration hub betw een Adobe and external systems
TrackMaven
Track digital activities of select c ompanies
Leadspace
Predictive lead targeting
Insight Curator
ABM Concierge service
WEB
SOCIAL
ECOSYSTEM
D E M A N D G E N
ABM
26. It’s a persons gut feeling because brands
are defined by individuals, not companies
or markets.
It’s a Gut feeling because
people are emotional, intuitive beings.
56. DBC Results
>1/3
Of our top 130 accounts
(representing >50% of
revenue) have visited the
DBC
DBC rank (by page views) vs other industry
content on CSC.com
3X
Average time
spent vs other
CSC.com zones
57. CSC.COM
• SHOW THE BEFORE AND AFTER OF THE NEW
SITE AND WHY. NICK AND JASON PRESENT
TOGETHER TBD