1. Auto Show Promo
PowerPoint Presentation
Jerry Stanley
Producer ● Director ● Creative

2. Background

3. Promo

4. Customized for Local Markets
• What you just watched can be customized
for YOUR individual markets
• 3 Options …

5. Customized for Local Markets
• Create a finished video profile with “Donuts”
• You shoot your “On-Camera” comments locally and
Option 1 edit them into the master video we provide
• You control the final product
• You shoot local “On-Camera” segments
Option 2 • Provide to JSP Creative
• We create Final Product
• Provide us local market Stats and Facts;
Option 3 – • We create VO Narration Promo
• No “On-Camera”, No Shooting, No added Cost
BEST OPTION • Simple, easy, hassle-free, “TURN-KEY”

6. Promo –
VO
Narration

7. Option Advantages
• Key advantage of Option 1 - Local “on-
camera” comments is personalization
• Key advantage of Option 3 featuring all
VO-Is simplicity
• The choice is yours based on your
preference and value to you and your
market

8. Cost Structure
• Video promo cost approximately $10-12K.
• We are offering the same show, “customized for
your market” for about 2/3 of the cost.
Option 1 Option 2 Option 3
• With “Donut” for • You provide “On- • Best Option;
local video shoot. camera” and Finish Video with
• Requires provide to JSP VO & No “On-
additional Camera”
Production
• $2100 • $3900 • $2900

9. The Age of Video & New Media
Marketing
• Social Media Marketing represents the biggest shift and
change in the world since the Industrial Revolution
• 24 out of 25 major newspapers in the this country are in
trouble
• 96% of all Millennials (age 18-27) prefer the internet for
information
• The fastest growing segment in Social Media is females,
50-65
• 78% of all consumers trust peer recommendations
• Only 14% trust advertising

10. Ask yourself one question…
What is more engaging, more
exciting, more impactful…
Print or Video?

11. Benefits of Video vs. Print
• Internet exposure and access to your video is unlimited
• Video generates excitement and energy you can see,
hear and feel
• Video brings the story to life with images that speak
volumes to your audience
• Video engages the audience emotionally
• Video is more compelling and captivating
• Video distribution is essential FREE
• Multiple outlets via the Web, Facebook, YouTube,
Twitter, etc.

12. Marketing and PR Benefits of
Auto Show Promo
• Engage and excite your dealership
associates about your local show
• Help leverage your position and need with
OEM’s
• Sales tool with local vendors to enhance
participation and value

13. *All footage that JSP Creative
Media Provides are clearance-
free for video use