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Ad Vice
Ten Tips for Fledgling Digital Marketers
Introductionyou
                                             & thank-




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
JasonT heo dor.co m
                                    (@jte d)




                                                         {
                                                             writer
                                                             consultant
                                          creative           director
                                                             speaker
                                                             teacher



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
@jte d




                                                    Tweetiquette


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
l brand experience
                     d ig ita




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
d ig i tal ser vice experience




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
I am working
                                     on a to o lkit for
                                  living a creative life




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
The fo undation is
                                     publishe d here:




                                                         slideshare.net/jted




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
But there’s
                                                 much more to
                                                   explore…




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Ad Vice
                                                          MARKETING



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
al mark eting is
                              Dig i t        ticket.
                               a o    ne-way

                                                     Ad Vice


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Ad Vice
                                                After yo ur firs t hit,
                                              yo u can’t ever go back.


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
ever see things the
                          Yo u’ll n
                                same way again.      Ad Vice
                                       ;-).....




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
“I’m jus t s tarting o ut
                                                         …

                                               Question:
                                        How can    I get ahead in
                                         d ig ital advertising?”


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Ten Tips:


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Have an elevato
                                                         1
                                                       r pitch




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Tweet
                                                         yo u rself.
                                                          Wh  at is
                                                            yo ur
                                                             140
                                                             char
                                                             bio?


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Don’t get pigeo
                                                         2
                                                       nho le d




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Do what
 yo u want
 to do, not
 what yo u
 think yo u
 have to do.
               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Co llect conn
                                                         3
                                                        ections




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Use: L inke dIn.co m
                 F acebo ok.co m
                    Plaxo.co m




                                                              Try to keep business &
                                                                                     friends separate
                                                  Who you know is a
                                                                   s important as wha
                                                                                     t you know



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Train yo
                                                         4 ur brain
                                                 to t h ink fas ter



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
10 Idea s in 10 Minutes

                       •   Get out your stopwatch
                       •   Prepare 1 question or
                           creative problem you
                           would like to solve or
                           brainstorm on.
                       •   Write down 1 idea every
                           minute.
                       •   Repeat as needed.



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
5   hen to
                                                         Know w og
                                                           g o anal



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Capture
                         ogue
                     atal ew
                    C
                         evi
                     & R our
                       all y as                                     rash
                                                                        .”
                           ide                        enci
                                                          ls neve
                                                                 r c
  the
Creative


                                                   “P ed
               The Creative Method & Systems — Ad Vice
                                                      —jt
Method
 and systems
Research res  earch re   search research
                                          research
                                                         6
                    res earch re   search
                          res earch re  search
                               re search…

               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Go og le.co m
                    Wikipe d ia.org
                     Archive.org
                    Wo lf ramAlp ha
                    IRL Libraries!




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Creative Co
                                                         7
                                                         m mons
                                                is yo ur BFF



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
See also:

                                                   Co mpfig ht.co m
                                                   Archive.org
                                                   Gutenberg.org


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Nothing
                                             compfight.com




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Use real-tim
                                                         8
                                                       e brand
                                              focus gro ups



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Tw itter Sea
                               rch
                     +TweetDec
                                 k
                          +Growl
                          =Brand
                    Wiretappin
                                g

               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Sample TweetDeck
                          notification on
                          “creativity”




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Learn to s top w
                                                         9
                                                      or r ying
                                        and lo ve  the web



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Play.
                                                         With.
                                                         Ever ything.

               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
It’s jus t adv
                                                         10
                                                         ertising




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
e day,
                                                            nd of th ’t be
                                                  At t he e
                                                   no bo d y d ies. Don
                                                        the exce  ption.
               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
∞
                                                         Extra cre d it




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Credits
        i [heart] creative commons




                 “1960s Advertising - Magazine Ad -             "The Dark Blue Bird" (detail)                          down one
                     Handi Wrap (USA)” (detail)          by Edward Lear (1812-88). Ink & watercolour,   Flickr photo by ph0t0 {loves you too}
                     Flickr photo by Pink Ponk                    one of six. England, 1880.




                    "Do note [Closed]" (detail)                "Imperial Investigation School"           "NYPL - Lion (Fortitude) and Truth"
                    Flickr photo by Paul Watson                    Flickr photo by Stéfan                     Flickr photo by ktylerconk




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Credits
        i [heart] creative commons




                           "2-24-2008"                         "Back of Shirt"                          "Headshot"
                    Flickr photo by clickykbd            Flickr photo by trekkyandy             Flickr photo by kwerfeldein




                             "Water"                     "Another Brick In The Wall"   "Doctor Strangelove: Or, How I Learned To Stop
                   Flickr photo by Thomas Hawk             Flickr photo by danbri        Worrying And Love The Bomb" (movie still)
                                                                                                  FLickr photo by transCam



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Credits
        i [heart] creative commons




                            "poutine!"
                     Flickr photo by sashamd




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Thank-you
                                                     jason.t heo dor@gmail.co m




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
@jte d
                                           jasontheo dor
                                                        .co m



               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Re-watch & share this
                               presentation again:




                                                         slideshare.net/jted




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems

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Ad Vice: Ten Tips for Fledgling Digital Marketers

  • 1. Ad Vice Ten Tips for Fledgling Digital Marketers
  • 2. Introductionyou & thank- The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 3. JasonT heo dor.co m (@jte d) { writer consultant creative director speaker teacher The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 4. @jte d Tweetiquette The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 5. l brand experience d ig ita The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 6. d ig i tal ser vice experience The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 7. I am working on a to o lkit for living a creative life The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 8. The fo undation is publishe d here: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 9. But there’s much more to explore… The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 10. Ad Vice MARKETING The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 11. al mark eting is Dig i t ticket. a o ne-way Ad Vice The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 12. Ad Vice After yo ur firs t hit, yo u can’t ever go back. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 13. ever see things the Yo u’ll n same way again. Ad Vice ;-)..... The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 14. “I’m jus t s tarting o ut … Question: How can I get ahead in d ig ital advertising?” The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 15. Ten Tips: The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 16. Have an elevato 1 r pitch The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 17. Tweet yo u rself. Wh at is yo ur 140 char bio? The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 18. Don’t get pigeo 2 nho le d The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 19. Do what yo u want to do, not what yo u think yo u have to do. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 20. Co llect conn 3 ections The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 21. Use: L inke dIn.co m F acebo ok.co m Plaxo.co m Try to keep business & friends separate Who you know is a s important as wha t you know The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 22. Train yo 4 ur brain to t h ink fas ter The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 23. 10 Idea s in 10 Minutes • Get out your stopwatch • Prepare 1 question or creative problem you would like to solve or brainstorm on. • Write down 1 idea every minute. • Repeat as needed. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 24. 5 hen to Know w og g o anal The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 25. Capture ogue atal ew C evi & R our all y as rash .” ide enci ls neve r c the Creative “P ed The Creative Method & Systems — Ad Vice —jt Method and systems
  • 26. Research res earch re search research research 6 res earch re search res earch re search re search… The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 27. Go og le.co m Wikipe d ia.org Archive.org Wo lf ramAlp ha IRL Libraries! The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 28. Creative Co 7 m mons is yo ur BFF The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 29. See also: Co mpfig ht.co m Archive.org Gutenberg.org The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 30. Nothing compfight.com The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 31. Use real-tim 8 e brand focus gro ups The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 32. Tw itter Sea rch +TweetDec k +Growl =Brand Wiretappin g The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 33. Sample TweetDeck notification on “creativity” The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 34. Learn to s top w 9 or r ying and lo ve the web The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 35. Play. With. Ever ything. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 36. It’s jus t adv 10 ertising The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 37. e day, nd of th ’t be At t he e no bo d y d ies. Don the exce ption. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 38. Extra cre d it The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 39. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 40. Credits i [heart] creative commons “1960s Advertising - Magazine Ad - "The Dark Blue Bird" (detail) down one Handi Wrap (USA)” (detail) by Edward Lear (1812-88). Ink & watercolour, Flickr photo by ph0t0 {loves you too} Flickr photo by Pink Ponk one of six. England, 1880. "Do note [Closed]" (detail) "Imperial Investigation School" "NYPL - Lion (Fortitude) and Truth" Flickr photo by Paul Watson Flickr photo by Stéfan Flickr photo by ktylerconk The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 41. Credits i [heart] creative commons "2-24-2008" "Back of Shirt" "Headshot" Flickr photo by clickykbd Flickr photo by trekkyandy Flickr photo by kwerfeldein "Water" "Another Brick In The Wall" "Doctor Strangelove: Or, How I Learned To Stop Flickr photo by Thomas Hawk Flickr photo by danbri Worrying And Love The Bomb" (movie still) FLickr photo by transCam The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 42. Credits i [heart] creative commons "poutine!" Flickr photo by sashamd The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 43. Thank-you jason.t heo dor@gmail.co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 44. @jte d jasontheo dor .co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 45. Re-watch & share this presentation again: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems