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Social Media Startup

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Introduction to the power of social media, tips to manage time spent on social media

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Social Media Startup

  1. 1. Social Media Startup<br />Judith Lee <br />Communication Works Now<br />
  2. 2. Should every business use Social Media?<br />Should I use all types of SM?<br />Would SM help my business?<br />How do I start – and how fast?<br />How do I get followers?<br />
  3. 3. Current Statistics<br />Facebook has 700 million users<br /> Twitter users send 140 million tweets a day<br /> Linked In adds one new member per second<br />
  4. 4. 82% of businesses are currently engaged in Social Media<br />
  5. 5. It’s Free!<br />
  6. 6. What Social Media Does<br />Facebook humanizes your company and your brand<br /> Twitter drives consumers to your blog, website or Facebook page<br /> Linked In connects you with people in your industry (and prospects)<br />
  7. 7. All of them build relationships with your customers<br />
  8. 8. My Favorite SM Tools<br />Email Marketing <br />Provides content for your SM posts<br />You’ve already done the work!<br />You are ‘leveraging across channels’ (more bang for the buck)<br />
  9. 9. My Favorite SM Tools<br />Email Newsletter <br />Use Constant Contact – easy & affordable<br />91% of adult consumers use email<br />Email still preferred way of receiving information (2 out of 3 adults)<br />
  10. 10. My Favorite SM Tools<br />www.hootsuite.com<br />www.nutshellmail.com<br />www.bit.ly<br />www.timely.is<br />
  11. 11. Open SM Accounts<br />They’re free<br />For LinkedIn – be ready w lengthy profile<br />Follow recommended steps<br />
  12. 12. Open SM Accounts<br />This is how most people will meet you for the first time<br />Have really good photos for profile <br />
  13. 13. Photo by Lindy Powers <br />
  14. 14. Photo by Lindy Powers <br />
  15. 15. Photo by Lindy Powers <br />
  16. 16. Use Your SM Accounts<br />The point is – be social!<br />Accept all followers, friends and connections<br />Use tools to manage your SM time<br />If you have employees – SM Policy<br />
  17. 17. The ROI on Social Media is that you will still have a business in five years – Erik Qualman, author of Socialnomics<br />
  18. 18. judithlee@epix.net<br />

Introduction to the power of social media, tips to manage time spent on social media

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