Social Media Startup
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Introduction to the power of social media, tips to manage time spent on social media
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Social Media Startup
- 1. Social Media Startup Judith Lee Communication Works Now
- 2. Should every business use Social Media? Should I use all types of SM? Would SM help my business? How do I start – and how fast? How do I get followers?
- 3. Current Statistics Facebook has 700 million users Twitter users send 140 million tweets a day Linked In adds one new member per second
- 4. 82% of businesses are currently engaged in Social Media
- 5. It’s Free!
- 6. What Social Media Does Facebook humanizes your company and your brand Twitter drives consumers to your blog, website or Facebook page Linked In connects you with people in your industry (and prospects)
- 7. All of them build relationships with your customers
- 8. My Favorite SM Tools Email Marketing Provides content for your SM posts You’ve already done the work! You are ‘leveraging across channels’ (more bang for the buck)
- 9. My Favorite SM Tools Email Newsletter Use Constant Contact – easy & affordable 91% of adult consumers use email Email still preferred way of receiving information (2 out of 3 adults)
- 10. My Favorite SM Tools www.hootsuite.com www.nutshellmail.com www.bit.ly www.timely.is
- 11. Open SM Accounts They’re free For LinkedIn – be ready w lengthy profile Follow recommended steps
- 12. Open SM Accounts This is how most people will meet you for the first time Have really good photos for profile
- 13. Photo by Lindy Powers
- 14. Photo by Lindy Powers
- 15. Photo by Lindy Powers
- 16. Use Your SM Accounts The point is – be social! Accept all followers, friends and connections Use tools to manage your SM time If you have employees – SM Policy
- 17. The ROI on Social Media is that you will still have a business in five years – Erik Qualman, author of Socialnomics
Editor's Notes
- Good morning! I’m Judith Lee, and on behalf of the Southern Chester County Chamber and Women in Business, I’d like to welcome you to Social Media Startup. I hope to provide you with a clear understanding of why & how to initiate a social media program to market your business.
- Here are some common questions about SM – and my answers.
- Those statistics in the video are from 2010. Here are the current stats:
- Oh yes, there is another reason you should use Social Media…[next}
- It’s FREE! When was the last time you had a marketing opportunity with that price tag on it? Truly, you will have to invest time into learning and managing SM, but there is very little investment “up front.”
- Simply put, here is what Social Media does
- All of them build relationships with your Customers.
- My favorite tool for managing Social Media is email marketing – newsletters, announcements, reminders.
- If you don’t have an email newsletter, start one now.
- The key to managing Social Media is time management – it’s easy to spend a lot of time on these sites. I use four tools to make it very simple to post on SM channels, and to review the posts that I’m following. I spend no more than 15 min/day managing my SM.
- Starting with Social media is easy!
- Starting with Social media is easy!
- You will become skilled with SM as you use it!You may wonder if it’s worth the time to engage in SM. I refer you to Erik Qualman, who made the video I showed in the beginning.
- Thanks for your time & attention today. If you’d like to receive my slides, you must connect with me on Social Media! Send me an email, and I will send you my SM accounts.